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Graphic Designer

Graphic Designer at TraceX Technologies · Bengaluru (Bangalore) · 3 - 5 years · ₹5L - ₹7L / yr · Raised funding · Posted 11 Mar 2022

TraceX Technologies's logo

Graphic Designer

Manu Bharadwaj's profile picture
Posted by Manu Bharadwaj
3 - 5 yrs
₹5L - ₹7L / yr
Bengaluru (Bangalore)
Skills
Graphic Designing
Graphic Designer
User Experience (UX) Design
skill iconHTML/CSS
Collateral Management

Job Summary:

We are looking for a senior designer to join our marketing team. S/he will be responsible for both online and offline design collateral, and position TraceX as a cutting edge technology brand. As a senior designer, your major goal would be to own the user experience across TraceXs' digital presence, while also understanding the creative briefs given by various teams to bring them to life

Responsibilities:

  • Own TraceX’s design and style guide, color palette and typography guidelines
  • Collaborating both within the team and cross-functionally across the organization for a broad variety of marketing initiatives
  • Understanding which creatives worked the best for campaigns so that these successes can be replicated in future initiatives
  • Ensuring UI/UX consistency across the landing pages and website pages while making them responsive and also building reusable components
  • Work with the performance marketing team to develop testing and optimisation plans to further improve designs
  • Setting up new processes to ensure brand consistency and timely delivery of collaterals from the creative team
  • Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand and proposition strategy
  • Help your team create and conceptualize Ad creatives considering campaign goals for social media and campaigns across different channels like - Google, Linkedin, Facebook, Instagram, etc.
  • Conceptualize & create all (online+offline) marketing collaterals like company presentations, product portfolios, case studies, whitepapers, standees, backdrop banners, booklets, etc.
  •  

Required Skills and Experience:

  • 3-4 years of graphic design experience and well versed with tools like Adobe Photoshop, After Effects, Illustrator. Using tools like Sketch, Figma and Invision for landing page wireframes and prototyping.
  • Creative with an attention to detail. Needs to understand the context of where the designs will be used. Needs to have a deep understanding of visual design standards, typography, iconography, illustration and colors.
  • A track record of shipping great design, and an understanding of what details matters at each stage of the sales cycle (Discovery, Awareness, Consideration, Purchase).
  • Committed to deadlines and must be able to handle performance under pressure
  • Must have a good knowledge of available technology, user interactions, current industry trends, and design best practices.
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About TraceX Technologies

Founded :
2019
Type :
Product
Size :
20-100
Stage :
Raised funding

About

TraceX Tech is a leading blockchain-powered traceability platform that creates transparent and traceable Agri and Food supply chains
Read more

Connect with the team

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Srivatsa Sreenivasarao
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Manu Bharadwaj
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Brighu Ravi
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Abhinandan Abhaya
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Chetan Bharadwaj

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We are an AI-first company. We build AI for large, regulated businesses — software that reaches decisions at the point of contact, in the places work actually happens, away from a desk — and we run on AI internally too. Our market is expanding quickly and we are growing with it, which is the reason this role exists.


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  • Decks and sales collateral. Client decks, proposals, one-pagers and vertical kits, at the pace sales needs them, without the brand drifting.
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EXPERIMENTAL WORK

A standing part of this role is work nobody in our space has done yet. We protect time for it, ship it publicly, and expect some of it to fail.

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You are early. The templates, illustration system and production methods you build now become what the next designers work from, and the brief widens as fast as you can take it on — toward owning the brand system, or toward leading content production. You will also learn to build and ship what you design.

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JOB DESCRIPTION- GRAPHIC DESIGNER



Key Responsibilities:


  • Create visually appealing graphics for social media, websites, advertisements, campaigns, and other digital platforms.
  • Develop creative designs for marketing campaigns, promotional materials, banners, posts, presentations, and branding requirements.
  • Collaborate with the marketing, content, and social media teams to understand design requirements and deliver creative solutions.
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  • Stay updated with the latest design trends, social media trends, and digital marketing creatives.
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  • Take feedback positively and make necessary revisions to improve the final output.


Required Skills:


  • Proficiency in Adobe Photoshop and Illustrator.
  • Good knowledge of Figma and Canva.
  • Basic to good understanding of UI/UX principles is a plus.
  • Strong understanding of typography, color combinations, layouts, and visual hierarchy.
  • Good understanding of social media and digital marketing creatives.
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  • Strong creativity and attention to detail.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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