Job Summary:
We are looking for a senior designer to join our marketing team. S/he will be responsible for both online and offline design collateral, and position TraceX as a cutting edge technology brand. As a senior designer, your major goal would be to own the user experience across TraceXs' digital presence, while also understanding the creative briefs given by various teams to bring them to life
Responsibilities:
- Own TraceX’s design and style guide, color palette and typography guidelines
- Collaborating both within the team and cross-functionally across the organization for a broad variety of marketing initiatives
- Understanding which creatives worked the best for campaigns so that these successes can be replicated in future initiatives
- Ensuring UI/UX consistency across the landing pages and website pages while making them responsive and also building reusable components
- Work with the performance marketing team to develop testing and optimisation plans to further improve designs
- Setting up new processes to ensure brand consistency and timely delivery of collaterals from the creative team
- Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand and proposition strategy
- Help your team create and conceptualize Ad creatives considering campaign goals for social media and campaigns across different channels like - Google, Linkedin, Facebook, Instagram, etc.
- Conceptualize & create all (online+offline) marketing collaterals like company presentations, product portfolios, case studies, whitepapers, standees, backdrop banners, booklets, etc.
Required Skills and Experience:
- 3-4 years of graphic design experience and well versed with tools like Adobe Photoshop, After Effects, Illustrator. Using tools like Sketch, Figma and Invision for landing page wireframes and prototyping.
- Creative with an attention to detail. Needs to understand the context of where the designs will be used. Needs to have a deep understanding of visual design standards, typography, iconography, illustration and colors.
- A track record of shipping great design, and an understanding of what details matters at each stage of the sales cycle (Discovery, Awareness, Consideration, Purchase).
- Committed to deadlines and must be able to handle performance under pressure
- Must have a good knowledge of available technology, user interactions, current industry trends, and design best practices.
About TraceX Technologies
Similar jobs
Manager/Lead - Content & Community
at Uber9 Business Process Services Pvt Ltd
Experience : 5-8 years from a SaaS Product/Service Space, or from a B2C space that was driven by content marketing
The Key responsibilities involve in overseeing content for Vakilsearch Services and to raise brand awareness.
- Responsibilities and Accountabilities:
- Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
- Engage with influencers to convert them into brand advocates
- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
- Develop content strategy aligned with short-term and long-term marketing targets.
- Collaborate with marketing and design teams to plan and develop site content, style and layout.
- Create and publish engaging content.
- Edit, proofread and improve writers’ posts.
- Liaise with content writers to ensure brand consistency.
- Optimize content according to SEO.
- Use content management systems to analyze website traffic and user’s engagement metrics.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention.
- Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.
- Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
- Length of Experience: 6 – 8 years .
- Skill Set & Personality Traits required:
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Excellent technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
- Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
- Professionals like CA/ CS / Lawyers would be preferred
- Additional information:
- Preference given to candidates with a background of Accounting or Taxation.
- Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade.
With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
As our Growth Executive (Hyper Casual) you’ll be responsible for running multiple simultaneous campaigns on multiple acquisition channels to get as many players as possible for our games, and be responsible for keeping our monetisation stack healthy, while working with internal teams and external partners to evolve and improve our monetisation methods.
What you tell your friends you do
“I create campaigns to convince people to play our games so everyone can see how awesome they are, and ensure Kwalee are making as much money as humanly possible! Negotiating deals, tweaking performance and driving new initiatives are all my specialities.”
What you will really be doing
- Managing numerous simultaneous campaigns for our live games
- Analysing and optimising the ad campaigns to ensure maximum effectiveness
- Working with account managers directly to develop relationships and improve performance
- Monitoring and optimising monetisation channels
- Manage all ad monetisation aspects of our games
- Maximise the global revenue and profit margins on our mobile game portfolio
- Build and maintain strong relationships with our advertising and tech partners, finding ways to maximise their performance and capabilities
- Work as part of the User Acquisition and Monetisation team on game launches, campaign sustaining and new ventures
- Develop monetization best practices for our wider team and ensure they’re followed
- Define and develop our monetisation strategy with input from senior staff
How you will be doing this
- You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
- You'll think creatively and be motivated by challenges and constantly striving for the best.
- You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and Requirements
- At least 1 years of experience with mobile ad monetisation management and user acquisition, either within an app publisher or an ad network
- Experience working across multiple teams with ability to organise and manage
- Strong analytical skills; comfortable drawing conclusions from data
- People-person with excellent communication skills
- Passion for mobile games
- Excellent organisation skills with strong attention to detail
- Excellent analytical and problem solving skills
We offer
- We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
- In addition to a competitive salary we also offer private medical cover and life assurance
- Creative Wednesdays!(Design and make your own games every Wednesday)
- 20 days of paid holidays plus bank holidays
- Hybrid model available depending on the department and the role
- Relocation support available
- Great work-life balance with flexible working hours
- Quarterly team building days - work hard, play hard!
- Monthly employee awards
- Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
The Wellness Shop is an eco-friendly wellness brand which provides range of products that are organic and 100% natural. We provide products catering to cosmetics, wellness and healthcare segment. The company launched in 2021 and within 4 months, we have launched 150+ premium products and have started hitting 400+ daily orders. TWS is funded by logx ventures. We plan to build this company into a multi-million dollar business and provide best quality organic products all over the world!
We are looking for a talented EMAIL MARKETING MANAGER to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters. If you're interested in web technologies and can generate innovative ideas to increase sales, we would like to meet you.
Responsibilities:
- Identify target audience and grow our email list
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade our email templates using graphics, personalization and advanced features - Ensure prompt and accurate communication with clients via email to minimize unsubscribes - Create email databases for lead generation
- Analyse campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Requirements:
- 5+ years of proven work experience as an Email marketer
- Hands on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
UX Writer
at Extramarks Education India Pvt Ltd
- 2+ years professional writing experience
- Excellent writing and editing skills
- Experience writing content for web/mobile products
- Experience writing emails, landing pages, or editorial content
- Proven ability to collaborate successfully with cross-functional partners
- Ability to work independently in a fast-paced environment.
- Experience writing stories or more long-form editorial content
- Experience with trauma informed writing is a plus
- Experience writing for social impact products or audiences is a plus
- Solid understanding of email marketing and social channels are a plus
- Portfolio of writing samples
Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
- Writing content for creative collaterals like images and videos specifically for Instagram and/or other social media platforms
- Getting those collaterals developed by designers/ designing them
- Managing uploads of creatives and consumer interaction on posts
- Reporting on the performance of those creatives
- Ensuring the creatives meet the requirements of the brand
- Delivering month on month growth in the organic social media presence of the brand
What you need to have:
- Have impeccable grammar and excellent command over English
- Out of the box creativity to create viral content
- Ability to work with excel and create models, monitor and manage the growth of the brand's organic social presence
- A minimum of 3 years of experience
- Have a modern sense of aesthetics with an ability to create, recognize and differentiate premium content
- A growth-hungry mindset with ability to work hard and long and take complete ownership of his/ her responsibilities
Product Marketing Specialist
Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software.
This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!
Typical Responsibilities:
- You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
- Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
- You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
- You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
- Manage both on-page SEO and off-page SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.
UX Writer
Responsibilities:
- Able to collaborate with designers & developers
- Able to write consistent, subtle & concise language for the purpose of product communication.
- Able to write clear & concise micro-copy for all scenarios including informational, error & instructional.
- Love for both technology and communication
- Should assist in a fast paced startup environment.
- Have a knowledge of communication style guidelines, User experience and UX Writing impact.
- Should be willing to get involved in UX research
Requirements:
- Experience writing UX copy for an App or Website (a plus/Good to have)
- Able to understand the target audience and write effective/persuasive copy
- Able to understand the product- what's & why- s- .
- Need to have an interest in sustainable transportation.
- Any degree with relevant experience or interest.
- Need to be creative, engaging & self-challenger.
About What Digital Pvt Ltd:
What Digital Technologies Pvt Ltd is one of the world's fastest-growing online job search specialists. Launched from London in 2011 our flagship product whatjobs.com attracts millions of jobseekers around the world. Every minute of every day we help our users connect with employers across the globe in order to find their perfect job.
To support our ambitious growth plans, we are looking for our next senior appointment to become our SEO Manager. Reporting to the Managing Director, you will be supported through your growth and provided with access to a number of cutting-edge tools. Our ambition is to increase the size of our SEO footprint over the next 18 months in Europe, Asia, North American & South America.
About the Role:
- Development and implementation of the SEO strategy for whatjobs.com
- Ownership of the organic performance targets for our global websites and the delivery against them
- Develop SEO best practice for sites, lead discussions with internal stakeholders, ensure progress and performance is reported regularly
- Recruit your own team of SEO executives and content writers.
- Setting in place best SEO working practice that other members of your team can use and learn from to develop their own careers.
- You must be an expert at competitor analysis
- Lead when required with the execution of SEO tasks across other global SEO projects (i.e. site migrations)
- Stay up to date with the latest SEO industry and news, share knowledge with the team and lead from the front.
- Answer this question in your cover letter. When is thanksgiving celebrated?
What makes you a great fit:
- 5 years+ SEO experience with at least 2 years in a senior role
- Analytically minded, expert in using Google Analytics and Google Search Console
- Ability to analyse data to derive insight and actions to drive performance
- Experience auditing on-site and off-site SEO factors to create effective SEO strategies
- Experience using SEO tools including or equivalent to ahrefs, Deepcrawl, SEMRush, Screaming Frog
- Experience managing a team, their workflow and assisting in their own professional development
- Knowledge of HTML/Web Coding
- Self-motivated and enthusiastic
- Strong communication skills
- Good skills in Excel & Word
- Deep interest in the SEO industry and also be a hobbyist
- Experience integrating SEO with other digital channels i.e. Social and PR
- Have a proven track record of successful SEO campaigns
- Have both frontend and technical SEO knowledge
Benefits
- Excellent salary & be part of a bonus scheme
- We will soon be moving to brand new offices based in Central Bangalore
- You will be the ‘ go-to person’ and responsible for building your own team
- Enrolled in a company pension plan
- International travel to meet with colleagues, management and SEO events
- Leadership and Development training throughout your career
- An exciting, fast-paced working environment where you will work with and learn from the best in the business
Heard enough? Apply online today for an immediate interview.
Brand Strategist
at PAVONIAN SOLUTIONS PRIVATE LIMITED
We are looking for a skilled and solutions-oriented Brand Strategist with a strong analytical mind to craft compelling brand stories and strategies that deliver results. The Brand Strategist's responsibilities include conducting extensive research, analyzing findings, making recommendations, presenting to clients and briefing creatives. You should be a strategic thinker with a knack for uncovering consumer insights that inform strategy development.
The ideal candidate should be open-minded and passionate about creating holistic brand experiences. Ultimately, the outstanding Brand Strategist should have strong research skills, an analytical mindset and be an excellent storyteller.
Brand Strategist Responsibilities:
- Conducting extensive primary and secondary research.
- Staying up-to-date on consumer research and market trends.
- Analyzing research, data and trends.
- Creating competitive reviews and situational analyses.
- Identifying insights, challenges and opportunities.
- Developing brand architecture, positioning and strategy.
- Writing compelling brand stories.
- Meeting and presenting to clients.
- Briefing and collaborating with creative teams.
- Leading ideation and brainstorming sessions.
Brand Strategist Requirements:
- Degree in business, marketing, branding, communication or related field required.
- Previous experience as a brand strategist or similar role.
- Excellent communication skills, both verbal and written.
- Experience leading client meetings.
- Analytical and problem-solving mindset.
- Creative and compelling storyteller.
- Strong research skills.
- Strategic thinker.
- Excellent presentation skills.
Social Media Marketer
at SNAPIVITE INTERNATIONAL PVT. LTD.
