Zoho Developer

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

Manual Tester (QA) (Full-Time)

Malad, Mumbai, Mindspace | Work from Office

We’re hiring a Manual Tester at Websites.co.in, an app that helps small businesses create their website in just 2 minutes.

Your role

– Test web and mobile applications end to end, across devices and browsers

– Create test cases, test scenarios, and test reports

– Perform functional, regression, UI and usability testing

– Identify, document, and track bugs with clear reproduction steps

– Verify fixes and validate releases before go-live

– Collaborate with developers and product to improve quality and user experience

– Validate API responses using Postman, where required

What we expect

– Strong understanding of SDLC and STLC, and the defect lifecycle

– Ability to write clear, structured test cases and bug reports

– Experience testing web or mobile applications, or both

– Familiarity with bug tracking tools such as Jira or Trello

– Attention to detail, structured thinking, and ownership mindset

– 0–2 years of manual testing experience

Nice to have

– Basic API testing with Postman, basic SQL for validation

Your Day-to-Day

1. Derive Insights and drive major strategic projects to improve Business Metrics and take responsibility for cost efficiency and Revenue management across the country
2. Perform Market research, Post Mortem analyses on competitor expansion and Market Penetration patterns. 
3. Provide in-depth business analysis and data insights for internal stakeholders to help improve business. Derive and launch projects in order to reduce the gaps between targeted and projected business metrics
4. Responsible for optimizing Carsome’s C2B and B2C customer acquisition and Dealer retention funnel. Work closely with Marketing and Tech teams to create, produce and implement creative digital marketing campaigns and drive CRM initiatives and strategies 
5. Analyse the Revenue flows and processes large datasets to gather process insights and propose process improvement ideas for Carsome across SE-Asia
6. Lead commercial projects & process mapping, from conceptualization to completion, to build or re-engineer business models, tools and processes.
7. Having experience in analyses and insights in dealing on Unit Economics, COGs and P&L will be preferred ,but not mandatory
8. Use Business Intelligence and Data Science tools to answer the appropriate business problems using SQL, Tableau or Python.
9. Coordinate with HQ Data Insights Team and manage internal stakeholders across departments to ensure the smooth delivery of strategic projects
10. Work across different departments/functions (BI,DE, tech, pricing, finance, operations, marketing, CS,CX) and also on high impact projects and support business expansion initiatives

Your Know-Know

• At least a Bachelor's Degree in Accounting/Finance/Business or the equivalent. 
• 3-5  years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
• Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
• Must have SQL/PostgreSQL/Tableau Experience. 
• Excellent Market Research, reporting and analytical skills, including carrying out weekly and monthly reporting
• Holds experience in working with Data/Business Intelligence Team
• Analytical mindset with ability to present data in a structured and informative way
• Enjoy a fast-paced environment and can align business objectives with product priorities
• Good to have : Financial modelling, Developing financial forecasts , development of Financial - strategic plan/framework

*Digital PR Executive*

This role demands a unique blend of SEO link building and digital PR expertise and will be responsible for building high quality, niche and relevant links that really power the SEO performance for in-house projects.

This role requires you to have at least 2-3+ years previous Digital PR experience in either an agency or in-house role and would suit someone looking for their next career challenge which has a strong SEO bias.

If you’re passionate about using creativity to tell data and researched based stories and email Campaigns that journalists actually want to cover and link to, we want to hear from you.

We’re all about contagious campaigns that deliver outstanding results for projects, landing linked coverage in top-tier and niche media to supercharge SEO success and position ourselves as a leading industry voice in the finance & crypto niche.

We use digital PR to accelerate organic growth and:

• Build links that give a competitive advantage
• Land top-flight press coverage on key target publications
• Increase awareness in competitive sectors
• Drive targeted referral traffic

*Key Responsibilities*

• Coming up with standout ideas for campaigns.
• Confidently plan, produce and execute data-driven content to help drive campaign performance and earned links.
• Building relationships with journalists and pitching in stories to land linked coverage for campaigns.
• Analyzing campaign performance and reporting on success both internally and externally.

*Who can apply*

Has at least 2-3 years of experience in a related PR role, either in-house or at an agency

You’re a creative individual who is oozing with great ideas.

Has proven and demonstrable results launching creative campaigns and securing coverage and links/mentions in media websites.

A creative thinker with the ability to understand what makes a great idea, whilst being able to confidently communicate this to a client.

You’re passionate about delivering nothing short of amazing results.

• • 3+ years of web development experience using LAMP stack or Node.js or similar web technologies 
• • Well-versed with front-end code in HTML5, CSS3, Javascript, React.js with familiarity in various frameworks and template languages 
• • Possess strong understanding of Object-Oriented Programming, especially in PHP 
• • Proficient with database design, optimization and tuning in MySQL or MongoDB 
• • Experience in design patterns, unit testing, automation techniques (Selenium WebDriver) 
• • Exposure to Amazon Web Services (EC2, S3, EBS, RDS, SQS, Redshift, etc.) 
• • Exposure to Docker and Kubernetes 
• • Exposure to collaborating tools like GitHub, JIRA, Confluence 
• • Experience in frameworks such as Symfony 2, Express.js, or proven ability to learn on the job 
• • Experience in Microservices and REST architecture 
• • Exposure to Scrum methodology and XP technical practices such as unit testing, pair programming, test-driven development, continuous integration or continuous delivery 
• • Self-motivated, fast learner, detail-oriented, team player and a sense of humor 

We are looking for a Ruby on Rails developer responsible for managing existing ruby on rail projects and any future interchange of data between the server and the users. Your primary focus will be development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating and building the front-end elements required by our team into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Responsibilities

• Design, build, and maintain efficient, reusable, and reliable Ruby code
• Integration of data storage solutions (may include databases, key-value stores, blob stores, etc.)
• Integration of user-facing elements developed by front-end developers with server side logic
• Identify bottlenecks and bugs, and devise solutions to these problems
• Help maintain code quality, organization and automatization.
• Be an individual contributor and a team player.
• Be able to lead a development project from scratch to execution.
• Maintaining and troubleshooting existing web applications.
• Creating back-end components.
• Connecting applications with additional web servers.
• Maintaining APIs.

Skills

• Experience with Ruby on Rails, along with other common libraries such as RSpec and Resque
• Good understanding of the syntax of Ruby and its nuances
• Solid understanding of object-oriented programming
• Good understanding of server-side templating languages such as Liquid, Slim, etc which will keep on changing based on our technology stack.
• Good understanding of server-side CSS pre-processors such as Sass, based on project requirements
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Familiarity with concepts of MVC, Mocking, ORM, and RESTful
• A knack for writing clean, readable Ruby code
• Ability to integrate multiple data sources and databases into one system
• Understanding of fundamental design principles behind a scalable application
• Able to create database schemas that represent and support business processes
• Able to implement automated testing platforms and unit tests
• Proficient understanding of code versioning tools e.g. Git, Mercurial or SVN
• Familiarity with development aiding tools such as Bower, Bundler, Rake, etc.
• Familiarity with continuous integration, CICD pipeline.
• Familiarity with Graphql and React framework is a bonus.
• Familiarity with testing tools.

• Bachelor’s degree in Computer Science, Computer Engineering, or related field.

• Implementation of a robust set of services and APIs to power the web application
• Building reusable code and libraries for future use
• Optimization of the application for maximum speed and scalability
• Implementation of security and data protection
• Integration of the front-end and back-end aspects of the web application
• Design/Architect Application Architecture
• Design/Architect Database Design/Architecture
• Provide solutions for Optimizing Application & Database Performance.
• Interacting with clients and understanding their tech requirements, to implement them accurately as per needs.
• Coordinate with team for task management.
• Understanding of MVC Architecture
• Proficient knowledge of PHP and Laravel Framework
• Knowledge of advanced JavaScript libraries and frameworks such as AngularJS, ReactJS
• Understanding of fundamental design principles behind a scalable application
• Knowledge to implement automated testing platforms and unit tests
• Proficient understanding of code versioning tools (Git)