Visual Marketing Designer (B2C, Fin-Tech

HR Business Partner – Pondicherry

Employee Base: ~800 employees (500 + 300)

Language Requirement

·         Tamil – Mandatory

Role Scope

·         Floor engagement

·         Productivity enhancement

·         Work with business leaders on people solutions

·         Employee relations

·         Recruitment

·         Gemba Walk

·         5S activities

·         Performance efficiency programs

·         Employee committees

·         Engagement programs

·         Shutdown planning

·         Resolving business challenges involving people agenda

MINIMUM REQUIREMENTS

Total/ Relevant Experience: 12-15 years

Business Understanding:

Understanding of Pharma/API business, Industry HR best practices,

Statutory and other legal requirements ((Labour Codes, Regulatory

Audits, etc.)

Knowledge

 Sound understanding, experience & expertise in managing employee

life cycle of HR.

 Should have managed workforce planning, Talent management and

employee engagement.

 Skilled in overall IR and related roles.

 Financial acumen of the business, products, variable cost and fixed

cost, especially the employee cost.

 Must be aligned with the strategic planning and business planning.

 Knowledge on developing industrial & employee relations strategies /

polices and its implementations. Compliances, negotiation, liaising and

legal handling skills

 Should have managed Government Officials/ Statutory officers etc.

Behavioural Skills

Interpersonal relationship, communication, assertive, Listening Skills,

Negotiations and Problem Solving, Influencing skills, Conflict

resolution, stakeholder management, emotional maturity, Resilience

and bias for action.

AREAS OF RESPONSIBILITY

Header

Definition

IN ORDER TO, what results

MEASUREMENT CRITERIA

Quantitative

Qualitative

1 Strategic Business Partnering  

  Partner with Production and Quality heads to forecast manpower needs based on

the production pipeline. Manage the "Manpower Cost per Kg" metric

 Conduct regular "HR Dipsticks" and "Stay Interviews" to gauge morale and

prevent the "Broken Rung" phenomenon in technical middle management

 Facilitate Floor engagement program for employees and contract workers (e.g.

GEMBA, 5S etc.)

 Lead site-level DEI initiatives, such as creating infrastructure and safety

protocols to increase female representation in QC/QA and Production

2 Talent & Performance Management  

  Work with Site Operations Head and functional leaders to set performance

expectation, facilitate performance support and performance feedback

 Drive the Annual Appraisal cycle, ensuring that KPIs are balanced between

output (volume) and quality (compliance/safety).

 Drive performance efficiency and productivity program in partnership with

Operations and Quality team.

 Identify High-Potential (HiPo) employees on the shop floor and create

development roadmaps to move them into supervisory roles

 Collaborate with the L&D team to facilitate "Functional Skill-up" programs for

employees

 Facilitate identification of Critical roles/ talents and work on succession planning

for the roles identified at the Site

3  Industrial Relations & Compliance

  Spearhead the site-level implementation of the New Labour Codes, specifically

communication to employees or workers on the changes and impacts of their

interest.

 Audit and oversee the lifecycle of contract labour, ensuring 100% compliance

with PF, ESI, and Gratuity provisioning

 Handle domestic inquiries and grievance redressal to maintain a strike-free

environment

 Develop relationship with Union leaders and related groups to ensure/

implement healthy work environment

4 Culture and Employee Engagement

  Promote a culture of transparency, discipline, and trust.

 Implement employee engagement and workplace climate improvement

initiatives.

 Lead employee engagement activities at Site and facilitate R&R program to

improvement employee engagement/ satisfaction score.

5 Stakeholder Management  

  Collaborate with Plant Heads, Site HR Head, Legal, Production, and Safety

functions.

 Build relationships with local bodies, industry associations, and government

officials.

 Work with cross-functional teams across sites/ corporate function to ensure

people agenda at Site is delivered effectively.

Key Responsibilities:

• Analyze and report on quality trends, root causes, and areas for improvement.
• Ensure compliance with internal policies, industry standards, and client specifications.
• Assist in developing and improving quality assurance processes, procedures, and templates.
• Perform audits, inspections, and evaluations of processes and systems.
• Provide feedback and training to staff on quality issues and performance metrics.

Key Skills:

• Strong analytical and problem-solving skills
• Attention to detail
• Excellent written and verbal communication
• Proficiency in using QA/testing tools and software

Responsibilities:

•                 Formation of effective and efficient Google Ad strategies

•                 Creating, launching, and managing various PPC ad campaigns

•                 Conduct keyword research to list keywords (longtail, phrase match, exact match) to bid on.

•                 Manage budget and make the best strategies for effective bidding to make maximum ROI.

•                 Perform AB testing by creating different ad copies with different headlines.

•                 Manage bids and create campaign strategies.

•                 Create and finalize attractive and relevant landing pages for google ads.

•                 Track KPI to monitor performance.

•                 Make plans for audience targeting.

•                 Producing reports for ad management and insights.

•                 Check and monitor existing ad campaigns and make recommendations on how to optimize and update them.

•                 Prepare and produce detailed analysis and ad campaign reports and present them to the other staff.

•                 Analyze the latest marketing trends and optimize ad campaigns according to that.

•                 Suggest ways to reduce fraud clicks.

•                 Make suggestions for creative ad campaigns and templates.

•                 Execute quarterly marketing plans to meet overall business targets.

Education & Must Have Knowledge In:

•                 2 years of experience in Google Ads, online marketing, advertising, or communication

•                 Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, YouTube, and more

•                 Bachelor’s Degree or Master’s in Marketing, Advertising, or Communications required

•                 Excellent creative writing skills

•                 Excellent communication skills

•                 Creative and open to new ideas

•                 Adaptable and willing to learn new techniques

•                 Should be able to work independently and multi-task

Kapture CRM is an enterprise-focused Service automation SaaS platform. We help 500+ enterprises in 14 countries to manage their customer service in a more intelligent, contextual way.

Roles & Responsibilities :

    * Proven experience in Java8, Spring Boot, Microservices/API

    * Strong experience with Kafka, Kubernetes

    * Strong experience in using RDBMS (Mysql) and NoSQL.

    * Experience in working in Eclipse / Maven environments.

    * Hands-on experience in Unix / Shell scripting.

    * Hands-on experience in fine-tuning application response/performance testing.

    * Experience in Web Services.

    * Strong analysis & problem-solving skills

    * Strong communication skills - both verbal and written

    * Ability to work independently with limited supervision

    * Proven ability to use own initiative to resolve issues

    * Full ownership of projects/tasks

    * Ability and willingness to work under pressure, on multiple concurrent tasks, and to deliver to agreed deadlines

    * Eagerness to learn

    * Strong team-working skills

Desired Candidate Profile

• Around 15 years of experience with at least 5 yrs of learning content reviewing
• Experience of working as a a Learning Content Head in a good ed-tech
• Ability to engage constructively with people
• Ability to manage a number of competing demands
• Excellent delegation skills
• Ability to develop your skills and seek advice from a variety of sources
• Good ambassadorial and diplomatic skills
• Willingness and ability to exercise judgment and take risks
• Good communication and interpersonal skills
• Strong analytical skills    

• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
• Working with clients to edit and modify the copy to meet their content expectations

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• 2-3 years of experience in creative copywriting. 

Location: Mumbai