VP-Lead Engineer

• Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
• Understand and decipher user journeys while drafting product flows.
• Be able to accept creative feedback and inculcate the same in their writing.
• Highly creative with excellent communication and team player abilities.
• Understand the Transportation industry.
• Research fintech industry snippets (combining online sources, interviews, and studies).
• Prepare well-structured product flows using research, writing techniques, and logic.
• Coordinate with marketing and design teams to illustrate product draft.
• Ensure all-around consistency (style, fonts, images, and tone).

• We are looking for someone with 3-9 years of overall working experience as Content writer.
• Bachelors/Master’s degree in any discipline.
• Ability to meet deadlines and willingness to explore new domains.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• A team player willing to do what it takes.
• Experience doing research using multiple sources.
• Familiarity with product writing and its nuances.
• Able to create audio/video content for product.
• Excellent writing and editing skills in English.
• Ability to communicate technical aspects to people with non-IT background.

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

• Work with multiple internal departments and help build systems and solutions to solve business problems.
• Become an integral part of our Software Team to maintain and build solutions to work with our in-house applications.
• Take full ownership of our existing PowerApps ecosystem and build new flows as required.
• Understand our Dynamics 365 architecture and continue to maintain and improve the system based on new requirements.
• Liaise with our Global Sales Team to implement new features in Dynamics 365.
• Work closely with our internal research teams to implement solutions in SharePoint Online.
• Explore and propose new solutions, primarily in the Microsoft environment around data management (including Azure Data Lake & Power BI).
• Willing to grow into a senior role and take on more responsibilities. Experience,

Skillset:

• Good knowledge of the Microsoft Power Platform (PowerApps; Flow; Logic Apps; PowerBI).
• Experience working with MS Dataverse (creating and packaging solutions, SDK knowledge, Ribbon workbench, XRM toolbox, Data export service).
• Previous experience with Dynamics 365 CRM.
• Good understanding of OpenAPI standards & at least one scripting language (Javascript preferred).
• SharePoint Online experience (creating and configuring sites, security models, Dataverse integration).
• Knowledge and prior experience with SharePoint Designer.
• Prior experience or willingness to learn and work with Azure Data Lake.
• Proactive and able to explore the MS environment, go through Microsoft documentation and stay on top of latest developments.
• Good communication skills and willingness to work with a diverse international team

Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

• Manage and support delivery of key corporate projects on crèche benefit
• Manage the corporate relationships for clients for whom we manage the annual childcare benefit
• Create and maintain systematic corporate MIS (leads, pipeline, hot conversations) to support in business development
• Reach out to new corporates with ProEves services, support in conducting corporate surveys on childcare and maternity benefits
• Respond to queries of corporates who are looking for providing creche benefit to their employees. Understand their need, share ProEves proposal and follow up
• Liase with daycare partners in ensuring smooth childcare benefit for the client 
• Support the Management team in all corporate reach outs - mailers, events, meetings