Create and lead the design engagement with UX Strategy, Conceptualization, User Journeys,
Information Architecture, Prototyping & Visual Designs for large-scale solutions along with the
ability to drive conversations with the skate-holders.
Identify opportunities to create business value and improve the user experience, based on user
research, organize opportunities into visually compelling matrices.
Identify strategic opportunities for competitive advantage based on findings. Understand the
target audience deeply, develop user profiles, conduct task analysis, create user scenarios, and
navigate smoothly through ambiguity.
Lead development of personas/segmentations based on research findings, integrate personas/
segmentations with related deliverables such as opportunity maps
Facilitate user scenario planning sessions/design thinking workshops with internal teams & clients
Estimate, plan, and lead tracks of creative work/projects in the development of a quality solution
track progress according to the plan created for the project (e.g., conduct design reviews and
creative status meetings as needed)
Collaborate closely with the engineering team and make sure designs are implemented to meet
Moonraft’s quality standards.
Lead participatory design/user testing sessions, present findings & recommendations to crossfunctional teams and client stakeholders, and manage operational level client meetings.
Inspire, mentor and support the members of the design team
Subodh Popalwar
Software Engineer, Memorres
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres