In this role, you will participate in all phases of a product - Discover, Design, Test, Build and Measure.
- It is a hybrid role of 60-70% UX and 40-30% UI design focus.
- You will be liaising with the following teams - Brand, Copy, Product development and Marketing to ensure cohesiveness.
- You will need to understand and produce design assets for a responsive website.
- You will need to coordinate with the development team to help in implementation by providing accessible assets which have a precise specification.
- You should understand the design approaches that cater differently (if required) for different market segments and location and create design artefacts accordingly.
- Aspire to innovate, articulate and be passionate about design. Responsible for quality and consistency as it aligns with the design system and SKO Brand.
Key responsibilities include:
- Define and map information architectures and user journeys for the responsive web design solution
- Create, iterate and prototype testable design concepts
- Provide designs and precise specification to the dev team for implementation
- Ensure consistent approach and to be able to contribute as well as using design systems
- Gather briefs and communicate ideas clearly and effectively
- Conduct research using a variety of methods and be able to synthesise results from research into tangible insights and recommendations for discovery as well as ongoing improvement of current journeys
Experience
- In-depth knowledge of human-centred design and usability heuristics. Extensive experience in Product, UX, HCI, or Web Design
- Experience in designing responsive websites and applications
- Experience in creating, testing and iterating prototypes with stakeholders
- Experience with conducting research and articulating outputs incoherent and understandable formats
- Experience in setting/managing expectations
- Knowledge of accessibility standards and guidelines
Desirable skills include
- A design or research-related degree
- Experience speaking about design at conferences or meetups
- Software experience MUST - Figma, Adobe Suite: Photoshop/Illustrator
- DESIRABLE - Ability to prototype Lo-Fi/Hi-Fi with InVision, Framer, or Principle
- Understand Bootstrap or basic responsive HTML/CSS framework
- Embrace Mobile First and Lean UX Design Iteration
- Software experience DESIRABLE - Invision, Miro, Monday.com/Jira, and MS office suite
- Must be a champion of Accessibility and Compliance
- Understanding CMS system integrations
- Understanding of third party integrations
- Usertesting knowledge moderated / unmoderated – OR be comfortable to learn
Personality - You will be a good fit if you ...
- Have the ability to manage multiple tasks and changing priorities
- Work with all stakeholders, including the dev team, copywriter, leadership teams
- are a good communicator - making sure that any new change is communicated and documented well within the cross-functional team
- Are a good collaborator - you involve main stakeholders for design decisions.
- a champion in meeting user needs, even if it means challenging the brief or assumptions made
- Aspire to innovate, articulate and be passionate about design. Responsible for quality and consistency as it aligns with the design system and SKO Brand.
- Are a believer of Holistic Experience Design – Think about and explicitly design for every contact point and customer interaction. Whether that interaction is with the product, website, app, service, content, employee, message, call centre, etc.)

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Working at Apptroit Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
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Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
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- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
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- Bachelor’s degree in marketing, communication or related field
- At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
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- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
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In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
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Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
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Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.
Location: Chennai
Job Type: Permanent
Experience: 4+ Years
Job Description
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- Good knowledge using Postman API
- Good knowledge of GitHub
- Knowledge in Cucumber with Ruby is added advantage
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