Telemarketing Executive

What will you own

The Story TV brand, end to end. This means the strategy behind it, the work that expresses it, the partners who amplify it, and the numbers that prove it’s working. Specifically:

• Brand strategy and positioning. The argument for who StoryTV is, who it is not, and what it stands for. Tagline, visual identity, and brand architecture as we scale beyond a single app.
• Campaigns, both digital and physical. Always-on brand work, tentpole moments around show launches, and the spectacle-driven activations we increasingly lean into (Pink Auto fleets, truck convoys, cultural takeovers).
• IP and show marketing. Launching our biggest titles the way a studio launches films. Turning shows into cultural moments, not just content drops.
• Talent and creator partnerships. Building the roster, Celebrity signings, creator tie-ups, and ambassador programs.
• PR, communications, and editorial. Earned media, spokesperson narratives, crisis response, and founder and leadership voice.
• Agency ecosystem. Creative, PR, experiential, and production. You are the person they call, the person who briefs them, and the person who holds them to craft.
• Brand team and budget. Hiring, structuring, and running the brand org and its spend.

KRAs

• Define and codify the Story TV brand platform (positioning, tagline, identity system, tone) and get it adopted across product, marketing, and content.
• Deliver an annual brand calendar of campaigns and activations, with clear tentpoles tied to show launches, category moments, and cultural events.
• Build a talent and partnerships roster that extends the Chahal playbook across sports, film, and digital creators.
• Run the PR and comms function so StoryTV is the default name journalists reach for when they write about microdrama in India.
• Operationalize brand measurement through brand health studies, share of voice tracking, and a clear read on how brand investment moves business metrics.
• Manage the brand P&L with discipline, and make the case internally for what brand spend is buying.

KPIs

• Brand health, tracked quarterly via a dip study: unaided awareness, aided awareness, consideration, and preference vs. the competitive set in our priority markets.
• Share of voice in the microdrama and short-form entertainment category across earned media, social conversation, and paid.
• Organic and branded search volume for StoryTV and our top IPs.
• Direct and organic install share as a percentage of total installs, the cleanest proxy for brand pull vs. paid pull.
• Show launch performance: first-week viewership, social traction, and earned media for every tentpole title.
• Talent and partnership impact: reach, engagement, and attributable installs from each signing.
• PR output: tier-1 coverage volume, sentiment, and share of quotes in category stories.
• Campaign efficiency: cost per reach and cost per engaged user for brand campaigns, benchmarked against category norms.
• Brand budget discipline: spend vs. plan, and brand-driven contribution to blended CAC over time.

• Strong Brand Marketing Profile.
• Mandatory (Experience 1) – Must have 1+ years of experience in managing brand-led events (pop-ups, workshops, community meet-ups).
• Mandatory (Experience 2) – Must have experience in managing vendors coordination, venue, talent/artists management, and internal stakeholders for smooth event execution, including logistics, timelines, approvals, and budget tracking.
• Mandatory (Experience 3) – Must have experience in executing on-ground events
• Mandatory (Experience 4) - Excellent communication and stakeholder management skills – ability to manage external partners (e.g. creators, communities, businesses) and internal teams simultaneously.
• Mandatory (Company) - Any start-up, event agency, creator-first agency, or lifestyle brand

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)

Position Overview:

 We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at

Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for

the creation and development of various digital marketing assets such as corporate profile &

investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging

and compelling presentations that effectively communicate the value propositions of our tech

solutions to clients, investors, and other stakeholders to drive business growth. At the same time

maintaining a library or database of marketing materials, ensuring they are up to date and easily

accessible to the marketing team and other departments.

Job Description:

 Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,

investors decks, and product decks that align with our brand guidelines and effectively showcase

our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that

materials are up-to-date and readily accessible for internal and external use.

 Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,

and in house marketing designer, to gather necessary insights, data, and technical information to

create content that resonates with our target audience.

 Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and

data in a clear and concise manner, ensuring ease of understanding for both technical and non-

technical audiences.

 Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style

guidelines, maintaining a consistent and cohesive brand image throughout.

 Market Awareness: Stay up-to-date with industry trends, market developments, and customer

needs to ensure our digital assets remain relevant and effective in conveying our value proposition.

 Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of

presentations through the use of graphics, images, animations, and other multimedia elements.

 Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall

quality, presenting a professional and polished final product.

 Deadline Management: Work efficiently to meet project deadlines, multitasking across various

projects and ensuring timely delivery of digital assets.

Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.

Qualifications and Skills/ Experience & Expertise:

 Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

 Proven experience 2-4 years in creating and designing corporate decks, investors decks, and

product literature for B2B SaaS /tech solutions providers.

 Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,

Adobe Creative Suite).

 Strong visual storytelling and data visualization skills.

 Excellent attention to detail and ability to adhere to brand guidelines.

 Solid understanding of B2B tech solutions and their value propositions.

 Creativity and a keen eye for aesthetics and design trends.

 Strong communication and collaboration skills to work effectively with cross-functional teams.

 Ability to manage multiple projects and meet tight deadlines.

 A proactive and self-motivated individual with a passion for innovation in visual communication.

 Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an

added advantage

 Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.

Key Deliverables:

 Marketing Collaterals: Create high-quality product literature and marketing collaterals.

 KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.

 Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and

brand awareness.

 KPI: Demonstrated improvement in lead generation metrics and engagement rates.

 Brand Consistency: Ensure brand consistency across all marketing materials and channels.

 KPI: Positive feedback from stakeholders on adherence to brand guidelines.

 Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.

 KPI: Positive feedback on teamwork, communication, and project management.

 Market Understanding: Stay updated with industry trends and customer insights to inform content

strategies.

 KPI: Active participation in industry events, competitive analysis, and market research

initiatives.

Location: Vashi, Navi Mumbai

Work Duration: Monday to Friday

Education: Any graduate with digital certifications (a must)

Remuneration: Negotiable based on candidate’s level of experience.

Company Overview

Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,

catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,

coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed

by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring

efficient communication solutions.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!

About Company

As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.

By harnessing the power of next-gen technology, we enable innovation

to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including

Tier 1 A2P SMS vendor for Mobile

Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.

As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.

Key Responsibilities

• Day to day management and successful long-term relationships with different accounts.

• Experience in fronting client relationships directly

• Handling operations and client management
• End to end project management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Focusing on the strategic aspects of maintaining and growing long-term relationships.
• Establishing growth plans for teams and managed accounts
• Strategizing and executing campaigns for clients.
• Identifying prospective clients, establishing strategic partnerships and alliances
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

Preferred Requirements:

• 4-10 yrs RELEVANT experience 

• Must have worked with digital agencies managing social media marketing and performance marketing (preferable)

• Also willing to consider exceptionally talented folks from offline agencies

• Located in Bangalore and willing to travel to HSR layout

• Experience in fronting client relationships directly

• Experience in social media marketing (organic & paid)
• Experience in relationship management, strong verbal and written communications skills

We are scouting for an experienced candidate who has worked in Brand Activation and has an experience in managing brand campaigns effectively to promote products to generate brand recall.

The candidate must have a proven credential in managing the vendors and executing events/activations meticulously to avoid any hiccups. 

We expect the candidate to also have deep understanding about the VM, In-branch branding collaterals, material and media types to efficiently implement the branch branding and manage the marketing collaterals requirements for internal stake holders.

Experience skills

• 6-8 years of experience in brand, activation, VM, negotiation, vendor management in CPG / FMCG / FMCD / BFSI. 
• Excellent knowledge of media types, printing and vendor network. 
• Understanding of conceptualization and execution of branding activities. 
• Proven track record in brand campaign strategies 
• In-depth knowledge of market catchment. 

Key Responsibilities

• Developing the regional activation strategy for the company in line with the company objectives.
• Planning and implementing regional promotional campaigns in alignment with the sales team.
• Manage and execute lead generation programs.
• Stakeholder alignment on activation setting & budget sharing/planning basis Calendar. 
• Co-ordinate new branch launches.
• Planning and managing small, medium and large format branch level channel partner engagement periodically in alignment with the stakeholder.
• Create value proposition for the product portfolios, on immediate and long-term basis
• Derive the regions budget for all marketing activation initiatives basis brand and business objectives in conjunction with the Brand Activation Lead.
• Scan the competitive and industry environment for potential consumer insights or marketing opportunities.
• Ensure brand compliance in all forms of communication.
• Leverage data analytics and martech tools to analyze sales, marketing, customer service, and competition trends.

Key performance Indication

On Time & In full Delivery Of:

• Ensure Budget compliance - Allocation vs actual spends, Billing Management & Vendor Management.
• Ground Activations, Catchment Visibility & Joint Business Activations - Planning, executing and monitoring on ground initiatives in line with Business objective. Initiatives focused in and around branch / micro branch catchment.
• Channel partner engagement, Branding Initiatives, Contests & R&R Meets - Planning and managing small, medium, large format and branch level channel partner engagement. End to end management of events.
• Large-scale activations – Planning, budgeting, Execution and monitoring all large-scale activations. 
• Activity Efficiency - Ensure achievement of Conversion per lead generation activity for all business. 
• Stakeholder Management – Ensuring stakeholder alignment and meeting on goal setting for all business.

Core Competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and   additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

• Identify and sign up with influencers in the digital platforms to increase brand reach through content
• content planning, strategy to improve brand engagement in the social media
• tie-up with brands ( co-branding) for amplifying brand reach and building ROI ( generate leads)
• work closely with the PR agency to monitor and enhance the brand engagement in the print/ digital platforms through paid and organic methods
• Handling AB LinkedIn page to run engaging write up, videos, tech talk, industry snippets to develop and build a business audience in LinkedIn
• Outstanding project management skills
• Strong analytical ability – analyze data, develop insight
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