Technical Writer

Bachelor’s degree in computer science or other technical/scientific discipline

● Solid experience with cloud environments like Azure, GCP, AWS 

● Proficient with CI/CD tools such as CircleCI, Travis, Jenkins, Ansible, Terraform, Puppet, Chef 

● Strong expertise in Serverless architecture, Kubernetes cluster, and service mesh. 

● Strong hands-on experience with monitoring tools such as Prometheus 

● Ability to program with one or more high-level languages, such as Python, Java, Ruby, and JavaScript 

● Familiar with Git 

● Experience with performance monitoring and optimization. Ideally worked on large scale e-commerce projects 

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

• 4+ years of experience Solid understanding of Python, Java and general software development skills (source code management, debugging, testing, deployment etc.).
• Experience in working with Solr and ElasticSearch Experience with NLP technologies & the handling of unstructured text Detailed understanding of text pre-processing and normalisation techniques such as tokenisation, lemmatisation, stemming, POS tagging etc.
• Prior experience in implementation of traditional ML solutions - classification, regression or clustering problem Expertise in text-analytics - Sentiment Analysis, Entity Extraction, Language modelling - and associated sequence learning models ( RNN, LSTM, GRU).
• Comfortable working with deep-learning libraries (eg. PyTorch)
• Candidate can even be a fresher with 1 or 2 years of experience IIIT, IIIT, Bits Pilani, top 5 local colleges are preferred colleges and universities.
• A Masters candidate in machine learning.
• Can source candidates from Mu Sigma and Manthan.

 4-8 years of work experience

 Strong knowledge of Go programming language, paradigms, constructs, and

idioms

 Knowledge of common Go routine and channel patterns

 Experience with the full site of Go frameworks and tools, including:

 Dependency management tools such as Godep, Sltr, etc.

 Go’s templating language

 Go’s code generation tools, such as Stringer

 Popular Go web frameworks, such as Revel

 Router packages, such as Gorilla Mux

 Ability to write clean and effective Godoc comments

 Familiarity with code versioning tools such as Git

 Good experience with database technologies (MySQL, MS SQL, MongoDB)

 Good knowledge in cloud hosting services like (AWS, GCP)

Look for candidates who can join quickly, (2 weeks joiners preferred)