Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Title: Marketing Executive
Location: Baner, Pune
Work Mode: Work from Office
Experience: 1–3 Years
About the Role
We are looking for a dynamic Marketing Executive to join our team and drive brand visibility, lead generation, and digital presence for our IT services. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, and IT service marketing, with the ability to create and execute effective campaigns.
A background in IT services or product engineering services is mandatory, with an understanding of international market dynamics, specifically targeting Germany, Netherlands, Belgium, Luxembourg, the UK, and India.
Key Responsibilities
- Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and social media platforms.
- Manage and grow the company’s presence on LinkedIn, Instagram, and Facebook.
- Generate and nurture B2B leads using CRM and automation tools.
- Develop engaging content for blogs, case studies, newsletters, and presentations.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Measure, track, and report campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
- Create and manage marketing collateral (brochures, decks, proposals) to support the sales team.
- Collaborate with the business development and technical teams to align marketing strategies with company goals.
- Participate in planning and executing webinars, events, and IT industry expos.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 2–3 years of experience in digital marketing, preferably in the IT services industry.
- Proficiency in SEO, SEM, and social media marketing.
- Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, or Zoho CRM.
- Strong communication, content writing, and presentation skills.
- Ability to multitask and manage multiple campaigns simultaneously.
- Creative thinking with an analytical approach to problem-solving.
- Preferred background: Experience in IT services or product engineering services with exposure to European markets (Germany, Netherlands, Belgium, Luxembourg, UK) and India
Key Responsibilities:
1. Scriptwriting & Concept Development
Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.
Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.
Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.
Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.
2. Content & Creative Strategy
Work closely with marketing to understand campaign goals, audience behaviour, and positioning.
Participate in brainstorming sessions and develop creative concepts and themes for campaigns.
Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.
Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.
3. Collaboration & Production Support
Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.
Provide direction during video shoots or recordings when required.
Review final outputs and recommend creative improvements for higher impact.
4. Research & Insights
Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.
Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.
Analyze ad performance data to improve script quality and engagement.
- Skills & Requirements
Strong flair for creative writing, storytelling, and script development.
Ability to convert product benefits and educational concepts into relatable, high-impact scripts.
Excellent command over English and Hindi (bilingual scriptwriting is a plus).
Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.
Read less
Hello ,
Greeting From TOPS Infosolutions!
It was a pleasure to connect with you today to discuss the career opportunity of a Technical Content Writer role at Tops Infosolutions.
Company Details:
Website: https://www.topsinfosolutions.com/
TOPS Infosolutions, an IT Services & Enterprise Solutions Provider, combines Tech Expertise and Business Intelligence to enable Organizations to make the most of their business operations and customers.
As a software development and consulting company, we offer services to enterprises and startups, over 250 clients in more than 20 countries entrust TOPS in diverse industry verticals of software development including real estate, healthcare, retail, hospitality, food & beverages, manufacturing, etc.
Global IT leaders and consumer brands prefer TOPS for its pool of experienced developers, prodigious management, and a strong commitment to quality and deadlines.
Our clients praise us for our agile approach to development, flexible working hours, real-time collaboration, maintenance, and support, and a strong adherence to standard development practices.
Our competitive edge is a result of handling more projects than our competitors and yet meeting our deadlines efficiently while ensuring quality and cost-effectiveness.
Total Exp: 3-5 years
Job Location: Ahmedabad - WFO
Job Description:
Roles / Responsibilities:
- Create high-quality, Research based & engaging content, including Landing Pages, blogs, portfolio, case studies, guest blogging and more.
- Collaborate with the team to develop and execute the content.
- Updating website content as needed
- Create new content to assist marketing campaigns
- Work closely with marketing team members
- Optimize content using SEO best practices
- Conducting simple keyword research and use SEO guidelines to increase web traffic
- Present drafts and final deliverables to the internal team, and founders as needed, and participate in brainstorming sessions from time-to-time
- Revise copy based on feedback/direction
- Be willing to suggest creative ways to showcase our products to a distinct set of users and customers worldwide
- Ensure brand image and message is being maintained across all company communication
Requirements:
- Exceptional proficiency in written and verbal English communication is essential.
- Proven Strong Written Communication Skills
- Minimum 3+ years Experience in Technical writing (with work samples)
- Knowledge of IT industry and jargons is desirable
- Familiarity with content management systems
Regards,
+ About Us
At Pathfinder we identify with the need to build Strategy for Innovative Ventures in a ‘Digital Native’ manner. Our frameworks provide holistic guidance to startups navigating the challenging 0-1 terrain. We imbibe the adage – Strategy is what you see & not what you say, and transforming our frameworks into intuitive playbooks is the act at the end of the play.
+ Role Overview
Do you spend your days crafting Instagram stories and witty tweets? Do you obsess over analyzing algorithms and a cringe over boring content? Then we have the dream job for you.
We're on the hunt for a creative manager to join our team in a full-time role. You'll be our social media sherpa, conquering platforms like Facebook, Instagram, Twitter, LinkedIn, and even the next big thing that hasn't hit yet.
+ Key Responsibilities
Your mission, should you choose to accept it (and trust us, you should) will involve:
Content Crafting: We're talking memes that go viral, tweets that transcend opinions, and videos that make people- stop scrolling and start thinking.
Social Media Sherpa: You'll be responsible for managing the social media roster from conceptualization to publishing, making sure that our brand is voice on point and consistent.
Data Delving: Using your eagle eyes to analyze what's working (and what’s flopping) to make our social strategy sharper than a samurai sword.
Engagement: We want conversations, not crickets! Respond to comments, answer questions, and turn followers into brand advocates.
Staying Socially Savvy: Keep your finger on the pulse of the latest trends and hottest social media updates.
+ Qualifications
Have a degree in Journalism, Arts, Communications, or something equally impressive (but it's not a deal-breaker).
The writing skills that'd make Shakespeare go jealous and the voice of a witty talk show host.
Superpowers in design tools and social media management platforms(Canva, Zoho Social, etc;).
An analytical mind that can turn data into decisions.
A sprinkle of web analytics knowledge.
Creativity that bursts like a firework, an eye for detail sharper than a hawk, and an insatiable thirst for all things about social media and digital marketing.
+ Attributes
Entrepreneurial mindset with a passion for start-ups
Ability to thrive in a fast-paced, dynamic environment
High level of professionalism and integrity.
+ Why join us?
Impact: Create industry-first propositions that propel start-ups toward exponential growth.
Growth: Opportunities for professional development and career advancement.
Culture: Be part of a collaborative and supportive team that values innovation and creativity.
Compensation: Competitive salary and benefits package.
As an ideal candidate, you should have proven experience in a highly technical field, such as software development, computer science, or engineering. Your ability to evaluate and analyze complex information is second to none, and you have a natural desire to help people understand things that are hard to understand.
Objectives of this Role
- Develop comprehensive documentation that meets organizational standards
- Obtain a deep understanding of products and services to translate complex product information into simple, polished, and engaging content
- Write user-friendly content that meets the needs of the target audience, turning insights language that sets our users up for success
- Evaluate current content and develop innovative approaches for improvement
Daily and Monthly Responsibilities
- Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements
- Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation
- Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage
- Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration
- Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation
Skills and Qualifications
- Bachelor’s degree in relevant technical field
- 1-3 years’ industry experience as an effective technical writer
- Proven ability to quickly learn and understand complex topics
- Previous experience writing documentation and procedural materials for multiple audiences
- Superior written and verbal communication skills, with a keen eye for detail
- Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content
Preferred Qualifications
- Proven ability to handle multiple projects simultaneously, with an eye for prioritization
- Firm understanding of the systems development life cycle (SDLC)
- Previous software development experience
Urgent looking for few professional content writers for Vyanso.com who can write unique and SEO-friendly content.
Please note, this is a freelance position on contract basis. We prefer full-time writers, though part-timers can also apply.
Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
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Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
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Ensure brand voice consistency across all content assets.
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Lead HK’s content strategy for priority content programmes across brands
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Develop and execute content strategies specific to the growth of in-house
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Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
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Act as the point of contact with external social & PR agencies
Skills and Experience
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- Setting up the brand bible for various products and audiences
- Making sure that the brand is consistent across various platforms
- Setting up brand guidelines to be followed for communication, social media, merchandise, product and other assets of the company
- Plan, lead and execute the projects required to boost our brand presence
- Collaborate with Creative Team, Growth Team & others for execution of projects
- Partner with creative agencies, research and media partners to create integrated marketing plans
- Taking up initiatives to position our brand
- Strategize, develop and execute marketing interventions at FamPay
- Develop accurate projects priorities, schedules and execution of Mass marketing campaigns.
Requirements
- 4 - 7 years total experience
- Worked with a B2C tech startup in Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Extremely empathetic towards understanding of the user groups: Teenagers and their parents
- Should be excited about building a brand for teenagers
- Up to date with recent trends and social media
- Good understanding of business dynamics in India
- Proactive personality and self-driven
- Takes ownership and has whatever it takes attitude
- Excited to work in a fast-paced environment
- Excellent communication and interpersonal skills
- Enthusiastic about early stage start-ups
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon