Content Writer

About the Role:

We are seeking an experienced Campaign Manager to lead the planning, execution, and optimization of digital marketing campaigns across multiple social media platforms. The ideal candidate is a strategic thinker with hands-on experience in digital advertising, content strategy, and lead generation—particularly across APAC, US, and UAE markets.

Key Responsibilities:

• Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
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• Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
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• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
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• Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
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•  Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
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• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
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• Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
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• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
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• Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.
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Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
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• 5–8 years of experience in digital marketing campaign management or performance marketing.
• Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
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• Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
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• Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
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• Strong project management, communication, and collaboration skills.
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• Creative mindset with attention to detail and ability to work in fast-paced environments.
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Preferred Qualifications:

• Experience with B2B and B2C digital marketing campaigns.
• Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

Job description

Role: Junior Content Writer

Job Type: Full-time

Exp: 0- 1yrs

Location: Ambattur, Chennai

Requirements:

Key Responsibilities:

• Content Creation: Write, edit, and publish engaging content for various platforms, including blogs, websites, social media, and marketing materials.
• Research: Conduct thorough research to ensure content accuracy and relevance, utilizing credible sources and industry insights.
• SEO Optimization: Implement SEO best practices to improve content visibility and drive organic traffic.
• Collaboration: Work closely with marketing, design, and product teams to develop cohesive content strategies and campaigns.
• Content Management: Maintain an organized content calendar and ensure timely delivery of all written materials.
• Audience Engagement: Analyze audience engagement metrics to inform content strategy and improve overall effectiveness.
• Proofreading: Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Qualifications:

• Education: Bachelor’s degree in English, Communications, Journalism, or a related field.
• Skills:
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content marketing strategies.
• Familiarity with content management systems (CMS) and basic HTML is a plus.
• Ability to adapt writing style to suit different audiences and platforms.

Benefits:

• Opportunities for professional growth and skill development.
• Provident Fund and ESI
• Team outing and Team Lunch

If you are passionate about Writing and have a strong foundation, we encourage you to apply!

with the subject line "Application for Content Writer".

Let’s get started on building your path to success!

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Creative Director Job Description

We are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate must possess excellent leadership qualities, with the ability to maximize the talents of their team.

As the creative director, you will work closely with the graphic design and marketing department to deliver engaging content that meets the expectations of our customers. You should be extremely creative, and dedicated, and possess excellent written and verbal communication skills.

About the Company

We're Prographer and experts at offering Creative Marketing Solutions and Agency Services to a broad range of clients in a wide variety of markets. We have a presence in more than 15 countries worldwide and more than 250 cities in India.

We have a long-standing working relationship with organizations like Housing.com, MagicBricks, Livspace, Treebo, FabHotels, Swiggy, Zomato, Marriott, Radisson Blu, Lemon Tree, Flipkart, Amazon, Amazon Foods, Zostel, SaffronStays, GoStops, PepsiCo, Unacademy, and many others and are supported by a vast network of more than 1000 photographers and videographers.

Location: HSR Layout, Bangalore

Website: http://www.prographer.com/

Responsibilities:

Working with the brand team to produce new ideas for company branding, promotional campaigns, and marketing communications.

Evaluating trends, assessing new data, and keeping up-to-date with the latest marketing techniques.

Assisting clients in resolving issues by responding to questions in a timely and professional manner.

Creating and implementing tailored marketing plans based on individual client requirements.

Directing brainstorming meetings and creative sessions.

Shaping brand standards and creating procedures to ensure all products are brand appropriate.

Supervising the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets.

Developing exceptional and well-crafted copy that meets clients’ requirements.

Requirements:

Bachelor’s degree in art, graphic design, marketing, communications, journalism, and other relevant fields.

A minimum of 5 years of digital experience, particularly with, but not limited to web, social, and emerging technologies.

A solid understanding of design, copy, and web practices.

Brilliant interpersonal and communication skills.

Have in-depth knowledge of brand development and multichannel marketing models.

Must be a creative and strategic thinker.

Content Writer 

Responsibility

• Produce well-researched content for publication, social channel and website.
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Video Content Writing

• 1- 6 months experience as Content Writing Internship or Bachelor's degree in communications, marketing, english, journalism, or related field.

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description">Copywriter or similar role.
• Experience doing research using multiple sources.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Portfolio of published articles.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with each client's requirements and the company's brand image, products, and services

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.