Content Writer at MindShift Interactive · Mumbai · 1 - 3 years · ₹2L - ₹4L / yr · Profitable · Posted 4 Aug 2016

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About Monsoonfish
Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.
Role Overview
We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:
- Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
- Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
- AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.
This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.
Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.
Employment Type: Full-time
Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)
Key Responsibilities
Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)
Brand Custodianship:
Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.
Lead Generation & Growth:
Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.
Social Media & Content Management:
- Develop and execute comprehensive content calendars and thematic content buckets.
- Script, write, and conceptualize diverse content formats: text posts, long-form articles, carousels, and video/film scripts.
- Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
- Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.
Agency Management & SEO/AIO:
Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.
"Cognilense" Publication Expansion:
Cognilense is Monsoonfish's knowledge and thought-leadership initiative focused on design psychology, UX principles, cognitive biases, and decision-making frameworks.
Take ownership of our proprietary publication house (Cognilense—covering UX laws, cognitive biases, mental models, etc.).
- Manage and scale distribution across Amazon and retail formats.
- Strategize, innovate, and market Cognilense Workshops to establish Monsoonfish as a thought leader in the design ecosystem.
Employer Branding:
Naturally attract elite design and engineering talent/interns through outstanding cultural and brand marketing.
Pillar 2: Client Content & Strategy (External)
Cross-Functional Collaboration:
Partner with our internal product strategists, brand designers, and UX/UI teams to deliver comprehensive design and marketing solutions to clients.
End-to-End Copywriting:
Take full ownership of the text-based deliverables for client projects, spanning website copywriting, UX copy, brand taglines, product messaging, and go-to-market collaterals.
Adaptability:
Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.
Pillar 3: AI Transition & Infrastructure
AI-Led Workflow Documentation:
Lead the marketing department's transition into an AI-augmented workflow.
Repository Management:
Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.
Key Performance Indicators (KPIs)
Your success in this role will be directly measured by:
- Inbound Lead Velocity: Growth in prospective business queries and B2B leads generated via marketing channels.
- Brand Equity & Visibility: Measurable increase in organic reach, engagement, and authority across key platforms (LinkedIn, Medium, etc.).
- Delivery Quality & Integrity: Consistently delivering thoughtful, high-quality, strategically sound content for both internal brand initiatives and client projects on schedule.
- Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
- Vendor Efficiency: Successful collaboration with external agencies alongside the Design Leader to meet SEO and growth targets.
What We Look For (Requirements)
Technical & Creative Skills
- Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
- Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
- Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
- Collaborative Vendor Management: Prior experience working with or managing external marketing/SEO agencies to deliver business results.
- Hands-on experience creating social media content calendars and managing cross-functional creative workflows (working with designers/video editors).
- Comfortable with leveraging AI tools ethically to scale and optimize internal processes.
Behavioral Traits & Culture Fit
- Extreme Ownership: You do not wait to be told what to do. You spot gaps, build strategies, and execute them independently.
- High Integrity: Honesty, direct communication, and commitment to top-tier delivery are non-negotiable.
- Collaborative Leadership: You are a team player who can share ownership with a Design Leader, put your hand up to help others, and comfortably ask for help when a project requires collective brainpower.
- Flexibility: While we don’t watch the clock, you are willing to occasionally jump on late evening calls or extend hours when critical client deliveries demand it.
Culture & Perks
- Output-Driven Freedom: We do not track hours or micromanage your day. If you deliver world-class work with total integrity, you enjoy immense autonomy.
- Hybrid Flexibility: This is primarily an in-office position to foster deep design collaboration, but hybrid/WFH exceptions are readily granted based on performance, trust, and rapport.
- Direct Impact: Your strategic footprint will be visible daily on both our corporate brand trajectory and the products we build for clients globally.
We are seeking a talented Content Writer - Intern to craft engaging, high-quality content that resonates with target audiences and aligns with brand objectives. The ideal candidate will contribute to driving organic traffic, building brand authority, and creating value-driven content across multiple platforms. Responsibilities:
Job Description: Senior Executive – Communications
Organization: Renovate India
Location: Kurla, Mumbai (Head Office)
Type: Full-time
Role Overview
Renovate India is seeking a dynamic communications professional with exceptional writing, proofreading, and branding skills, combined with strong knowledge of the social sector and CSR ecosystem.The role involves developing, reviewing, and managing high-quality written content — including CSR proposals, reports, research documents, and impact stories — ensuring alignment with Renovate India’s tone, values, and strategic growth objectives.The ideal candidate possesses strong social understanding, research acumen, and the ability to translate complex ideas into engaging, insightful, and impactful content that strengthens Renovate India’s brand and mission.
Key Responsibilities
1. Content Development & Proofreading
- Draft, edit, and proofread CSR proposals, concept notes, reports, presentations, and other communication materials.
- Ensure grammatical accuracy, logical structure, and adherence to Renovate India’s communication standards.
- Create clear, engaging, and high-quality content for diverse audiences, highlighting social impact and project outcomes.
2. Marketing & Branding Communication
- Develop brand-aligned communication for marketing campaigns, outreach materials, and online platforms.
- Support design and execution of communication strategies that enhance brand visibility and stakeholder engagement.
- Collaborate with design and digital teams on creative assets, website content, newsletters, and promotional materials.
3. Strategic & Research-Based Communication
- Work with leadership and program teams to gather insights, data, and field narratives for content creation.
- Draft proposals and reports rooted in CSR methodology, research frameworks, and evidence-based insights.
- Integrate social research findings and methodology into content to ensure credibility and depth.
4. Research & Knowledge Integration
- Conduct research on social development trends, CSR best practices, and innovative communication approaches.
- Develop well-structured research content with clarity on methodology, findings, and impact.
5. Quality Assurance & Team Support
- Uphold editorial excellence and brand alignment across all deliverables.
- Review drafts for factual accuracy, coherence, and consistency in tone and presentation.
- Support and guide team members in maintaining high communication standards.
Required Skills & Qualifications
- Bachelor’s or Master’s degree in Social Work, Development Studies, Communications, Journalism, Marketing, or related field.
- Minimum 3 years of professional experience in proposal writing, CSR documentation, academic or research-based content.
- Proven ability to draft CSR proposals and research-oriented documents with clear understanding of methodology and outcomes.
- Strong social awareness, interpersonal skills, and the ability to work effectively across diverse teams.
- Excellent written and verbal communication skills with meticulous attention to detail.
-Ability to multitask, prioritize, and deliver high-quality content within deadlines.
Preferred Attributes
- Experience in social enterprises, NGOs, or CSR-driven organizations.
- Familiarity with CSR and research methodology, including data interpretation and content structuring.
- Ability to craft persuasive, visually engaging, and impact-focused communication materials.
- Proactive, organized, and passionate about leveraging communication for social good.
Position: Content/ Creative Writer
Location: Nigdi, Pune- Onsite
We are looking for a passionate Content Writer with a flair for creativity and storytelling. This role goes beyond routine blogs and articles, we want someone who can bring ideas to life, craft compelling narratives, and create content that resonates with diverse audiences. To be successful as a content writer, you should keep abreast of the latest SEO techniques.
Job Responsibilities:
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Editing, polishing content for existing success stories and technological adventures to improve readability.
- Designing marketing strategies in developing content for advertising campaigns on social media. (Facebook, LinkedIn, etc)
- Proofreading content for errors and inconsistencies.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
- The candidate should have a good sense of design and visualization while curating content.
Requirements:
- Bachelor's degree in communications, marketing, English, journalism, or related field.
- Proven content writing, blog writing or copy writing experience.
- A portfolio of published articles/blogs.
- Proficient in LinkedIn articles, posts.
- Excellent writing and editing skills.
- Should have experience in creative writing and story telling.
About company- Mechsoft Digital Technologies Pvt. Ltd. Founded & headed by IIT Bombay graduate. Product development company with 20+own products. International clientele with fortune 500 companies as clients. Enterprise products implemented across 25 countries 35K+ users. The Mechsoft Rule Engine product was selected among 50 top innovations with its own Scripting Language, own compiler and Interpreter.
Visit the company's website link to know more - https://mechsoftgroup.com/
We are looking for an enthusiastic Business development executive to join our team with great communication skills.
Roles & Responsibilities
- Develop business for the company’s design and development services.
- Creating and implementing strategic sales plans
- Generate new business contacts, collaborating with them from initial contact to contract finalization.
- Building relationships with prospective clients and maintaining consistent contact with the existing ones.
- Build customized proposals that cater to clients' need
- Responding to potential clients with queries.
- Ability to identify challenges for targeting clients and resolve them.
- Develop and maintain a database of contacts, activities, and outcomes.
What will make you stand out to us
- BBA or MBA in any discipline ( MBA Marketing Preferred )
- Experience Required: 0-1 years
- Proficient in English (Spoken + Written)
- Great communication and interpersonal skills
- Up-to-date with the latest sales trends and practices
- Ability to work in a deadline-driven environment
- Excellent team spirit and positive perspective
- Attention to detail is paramount
- Strong negotiation & presentation skills
- Ability to manage objections and manage time effectively
Quoality- A Modern Operating Infrastructure for Hospitality Businesses to help them improve the guest experience and generate additional revenue.
Launched in 2021, Quoality is a Hospitality Tech company backed by a US-based Newchip Accelerator. Our mission is to equip businesses with the tools they need to grow.
By providing tools, insights, and education with minimal effort on the business's part, the barrier to making actionable business decisions is lowered dramatically. Everything we do is driven by this mission. Everything we do needs to positively answer the question, "Does this help businesses grow?"
Product Demo: https://www.youtube.com/watch?v=gKklkRYKkC4&t" target="_blank">https://www.youtube.com/watch?v=gKklkRYKkC4
Quoality Blogosphere: https://medium.com/quoality" target="_blank">https://medium.com/quoality
🙋♀️ The role & what we are looking for:
Oh, this is our favorite part. We’ve seen companies that write 'templatized' BS for this section; stuff that’s never followed in reality.
Not us. Here are some of our core values to give you a sense of who we are as a team:
- First and foremost, we’re super transparent. We all know what everyone’s working on, how’s the company doing, and the whole shebang.
- We’re all super chill.
- Work time ain’t playtime. We take our work very seriously. We’re a small bunch on a mission to change the guest experience in the hospitality industry, once and for all.
- Deadlines are a thing for us. We are super punctual.
- We know what we are working on and aren’t clueless.
- We’re more friends than colleagues.
- Monthly 1:1s with the founders where you can directly share & receive feedback.
Not convinced yet? Okay, here’s the fun stuff:
- Flexible leave policy. Yeah, it’s truly flexible. We trust you.
- We have a flexible remote work policy in India. Work from the beautiful beaches of Goa or the stunning mountains of Manali, we’re all good.
- Annual workstations at exotic destinations. Subject to change and hitting milestones.
- Allowances to choose your coworking space (if you want), courses & any tool that you think is beneficial to succeed in this role.
📄 The role & what we are looking for:
🧑💻 Responsibilities:
- Research Travel & Hospitality industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Coordinate with marketing and design teams to illustrate articles
- Conduct extensive keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed depending on segment demand and change in keywords
- Streamline and manage content calendar
- Like the work you do, enjoy collaborating with your coworkers, communicate as much as you can, and have fun.
✅ Must Haves:
- 2 to 4 years of relevant work experience. Experience in travel industry will be a BONUS
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Attention to detail
- You are open to learning new stuff and avoid internal politics.(super important).
- You are humble, kind, and are open to feedback.(super duper important).
❕Bonus:
- Entrepreneurial spirit, Product Thinker, and ‘Can-Do' attitude.
- Passionate about leveraging technology for supporting product delivery in the Hospitality space.
- Operating style suited to working in a startup environment, where teamwork and resourcefulness are highly valued.
- Excellent leadership skills, including the ability to manage multiple assignments at a time.
🤙 What's the interview process like?
Yes, we do have a process, and it’s simple.
- Step 1: You apply for the job.
- Step 2: Quick intro call with the founders.
- Step 3: Solve an assignment.
- Step 4: A round where we evaluate your assignment along with you.
- Step 5: One round of interviews to gauge if you are a good culture fit.
- Step 6: Job Offer (contingent on the above steps).
- Step 7: Welcome to the Quoality! 🙂
So, think we’re a good fit? Then let’s roll.🤘
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Create content to be used for blog posts, social media, press releases, and other platforms.
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Research industry-related topics.
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Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.
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Compose and develop content for all communication channels and across mediums (digital, print, web).
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Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
REQUIREMENTS- -
Should have a good understanding of SEO best practices to increase traffic to the company website.
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Must have a flair for creative writing
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1-3 years experience in content writing for a B2B company
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Knowledge of tools like Grammarly or equivalent, Keyword research tools
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Knowledge of content distribution is preferred
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
- Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
- Effective, consistent and reader-friendly writing style.
- Strong English writing skills and basic familiarity with the internet and search engines.
- Capable of writing an article on any subject, theme, blog or website.
- Ability to manage in a fast-paced and deadline-driven environment.
- Concise, clear and confident communication.
- Highly organized and self-motivated to establish and achieve goals.
- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
- Work closely with content marketing and digital marketing to produce content that generates results
- A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
- Writing content as needed, including blogs, articles, web pages, etc.
- The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.
Content and Relationship Manager Requirement
- Bachelor’s Degree in Mass Communication, English and Related field
- 1-2 years experience in writing content
- Strong communication and interpersonal skills and ability to build and maintain relationships
- Highly articulate with experience in developing content based on consumer needs or data insights
- Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
- Innovative, self-reliant and determined approach to duties with an ability to work and think creatively
- Attentive to detail and organized
- Must be self-motivated and flexible.
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Taking brand ownership and managing brand strategy, PR activities
- Collaborating with external stakeholders and internal teams to establish superior brand positioning and a strong value proposition to our target group, defining our corporate identity
- Strategizing and drafting all external communication material for corporate partnerships, website, public relations and media
- Translating brand strategy into the brand plan and go-to-market strategy
- Working closely with the Marketing team
- Ensuring content meets business objectives while adhering to brand guidelines
Desired Candidate Profile
What you need to have:- Master's/ Bachelor's degree in journalism, marketing, public relations, or communications
- 1-3 years of experience in content writing; experience in digital content would be a plus
- Superior writing, editing, and verbal communication skills
- Solid written and verbal communication skills
- Ability to craft and deliver key messages to a variety of audiences
- Reputation for being a grammar Nazi
- Ability to identify and leverage opportunities to advance the team's communications objectives in creative and memorable ways that utilize a variety of media
- Ability to manage multiple projects and engagements simultaneously
- Write compelling content for Print Ads, Website, and Digital Marketing Ads
- Collaborate with designers and creative teams and Write high-quality product descriptions
- Developing new ideas for a website, SEO, and blog content and help establish brand presence













