Content Writer

Role: Content Writer

Exp: 2+ Years

CTC: up to 4 LPA

Working days: 6 Days

Requirements:

• Minimum of 1 years of relevant experience in content writing.
• Strong organizational and learning skills.
• Proficiency in Microsoft Word, Google Docs, and Grammarly.
• Experience using AI tools such as ChatGPT, Gemini, and Jasper.
• Experience with CMS like HubSpot or WordPress.
• Experience writing technical content on niches like SaaS, Website design and development.
• Ability to work independently while also being an effective team player.
• Strong problem-solving capabilities.
• Project management skills.
• Excellent written and verbal communication skills.

If interested kindly share your updated resume at hitanya@ zohomail.in

Technical Content Writer & Strategist – CRM & Digital Transformation

Location:

Hybrid – Noida

Department:

Marketing & Growth

Reports To:

Manager – Marketing

Experience Required:

3–5 years in technical content writing, preferably in CRM, SaaS, or B2B tech.

🚀 The Role

We’re seeking a Technical Content Writer & Strategist who can simplify the complex and craft compelling, tech-driven stories. This role is made for you if you have a knack for turning CRM workflows, Salesforce use cases, or digital strategy frameworks into impactful blogs, whitepapers, and email sequences.

You’ll write for decision-makers, tech leaders, and digital stakeholders—delivering content that’s clear, authoritative, and conversion-ready.

💼 What You’ll Do

• Write long-form technical content: Deep-dive blogs, implementation guides, whitepapers, how-tos, product overviews, and explainers.
• Simplify technical concepts: Translate complex CRM, API, or integration language into accessible content for B2B audiences.
• Create SEO-first content: Use tools like SEMrush to drive search performance.
• Collaborate with SMEs: Work closely with developers, architects, and consultants to ensure technical accuracy.
• Craft LinkedIn content: Ghostwrite strategic posts for founders, CXOs, and tech leaders.
• Support marketing campaigns: Develop content for email drips, landing pages, lead magnets, and product launches.
• Leverage AI tools: Use Claude AI, ChatGPT, Grammarly, etc., to enhance writing speed and tone alignment.
• Maintain documentation standards: Build and refine internal and external docs with clarity and consistency.

🎯 What You Bring

• 3–5 years of technical content writing experience for B2B or SaaS audiences.
• Deep understanding of CRM platforms (Salesforce preferred), digital transformation, and enterprise tech.
• Proven ability to translate complex technical ideas into business-readable content.
• Solid research and interviewing skills to collaborate with product and solution teams.
• Familiarity with SEO, analytics tools, and performance tracking.
• Excellent storytelling skills—both long-form and short-form.

🌟 Bonus Points If You Have

• Experience working with Salesforce partners or CRM consultants
• Published thought leadership in CRM, AI, digital transformation, or SaaS
• Familiarity with tools like Notion, WordPress, or other content management platforms

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

• Selling Platform-as-a-Service/Infrastructure-as-a-Service (PaaS/IaaS) and working toward strategic business goals in the technology industry.
• Excellent communication, presentation, strategic and research skills with the ability to plan, present and execute strategy.
• Lead business strategy in generating and developing business growth opportunities.
• Working collaboratively with customers in order to maximize business results in the area and open up opportunities with enterprise customers.

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

Candidate Profile:

Role: Marketing Campaign Coordinator

Vertical: Marketing 

Education:  Any graduate or postgraduate but  MBA - Marketing( preferred)

Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing

Total Experience: Around 2 years

Overview of the Company

Armentum is an IT Services company that provides the following services. 

1. Website Design and Development
2. Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
3. SEO Services

and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry. 

Specific Responsibilities

• Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
•  Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
• Having prior knowledge of working with Product Marketing 
• Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
• Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
• Prior knowledge of working on any CRM for an end to end marketing and sales campaigns 
• Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.

Ideal Candidate Description

• 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
• Excellent Writing and Communication Skills
• Proficient using tools like MS Office & Google Drive
• Must possess knowledge of CRM systems and how they operate
• Excellent presentation skills
• Ability to learn things quickly 
• Industrious, Orderly and Disciplined
• Must be able to meet tight deadlines 
• Excellent documentation skills
• Ability to effectively communicate with different teams
• Quick thinker, ability to get things quickly, and to manage time

• Developing content for blogs, articles, app descriptions, social media, and the company website.
• Write in “American English” as the audience is a US consumer audience
• Identifying customers’ needs and recommending new content to address gaps in the current content.
• Build and manage our social media profiles and presence across channels you deem relevant
• Curate and create interesting, relevant, and trending content people look forward to every day
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Ideate and execute world-class social promotions and campaigns and track their success
• Work alongside other marketers to create content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.