Content Writer

About the job

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible

for developing marketing and communications content that will separate us from the crowd. Someone who will

craft the written language that brings a brand's vision to life.

Responsibilities

• Bring an ability to understand brand briefs, tonality and communication structure of the brand.

• This includes creating compelling messaging for various touchpoints, from website copy and social

media posts to advertising materials and internal communications.

• Build trust, foster emotional connections, and drive conversions by effectively communicating the

brand's message.

• Be an important part of Windowseat’s collaborative culture and work with cross functional teams.

• Collaborate with graphic designers to ensure that the written content and visual design work together

harmoniously.

• Crafting compelling and engaging posts for social media platforms, maintaining brand consistency and

promoting engagement.

• Developing memorable and impactful taglines and slogans that capture the essence of the brand.

• Present ideas to clients clearly and effectively.

• Obsessed with grammar and proofreading.

• Stay abreast with the current industry trends.

Qualifications

• Should have 2-6 years of experience working as a copywriter with Branding And/or advertising agency

• A Bachelor's degree in fields such as Journalism, Communications, English, Marketing, or a related

discipline is the minimum requirement.

• Excellent written and verbal communication skills

• Knowledge of written and verbal skills in a regional languages will be an advantage.

• Additional skills like SEO knowledge and familiarity with digital marketing tools are also advantageous.

The job would entail managing. nurturing and converting leads generated from the ads and promotions. Client interaction via phone, whataspp. Community management on the LMS and Whatsapp community. Creating Reports, analytics and presentations for the sales funnel, Centre Manager who can coordinate amidst the marketing, ops, social media and trainers team and maintain an effective schedule of services to be offered annually. Additionally, Ability to multitask and work as executive assistant would be appreciated,

Content Creator:

We are hiring an anchor/content creator for our YT channel. The candidate must be able to explain things well and can easily break down complex topics. The candidate would be adept at analyzing which content will work in the YouTube space. The candidate will have to prepare the script for this content with a clear and catchy flow right from the introduction to the body to the conclusion along with industry examples. The anchor will be creating videos on interesting career/educational topics. Past experience in creating educational content will be given priority. 

What You Will Do:

• Create content for our YouTube and social media handles
• Break down complex concepts of higher education and career and present it to the audience in an engaging way
• Be the face of the organization and endorse it to the world outside
• Assist in managing the YouTube channel’s content efficiently
• Engage with subscribers of the channel through our community channel

What You Should Have :

• 2+ years of content creation/anchoring experience
• Excellent command of Hindi and English
• Comfort to be in front of the camera and can shoot videos independently
• Interested and/or experienced in educational content
• Can also do voiceovers if required
• Good communication Skills and Clear pronunciations
• BBA/BTECH/BCA degree holder or have made content on these courses in the past

• Measure impact and perform analysis to improve KPIs.

Desired Candidate Profile

• 5+ years technical writing experience
• Proven ability to build a culture of documentation within a company
• Proven understanding of modern software development concepts; the closer your experience level is to being a software developer, the better
• Ability to organize information into an easy-to-understand hierarchy
• Strong time management and prioritization skills
• Ability to learn new technologies quickly, as well as understand why they’re important to our users
• Ability to collaborate cross-functionally with people in all ranks, teams and disciplines across the company

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field

We are looking for a passionate and creative content writer to join our marketing team. You are an individual who possess world-class writing skills, loves making complex technology easy to understand and thrives in a fast paced agile environment.

• Design and execute content marketing strategy to support sales and marketing team
• Write compelling content for multiple online channels like blogs, white papers, Ebooks, case studies, press releases, videos, etc.,
• Drive internal sales enablement and work closely with our Inside Sales team to develop monthly client pitches, emails, and drafting content with various touch points defined in the outbound sales activity.
• Write innovative content copy for weekly social media posts (LinkedIn, Twitter)
• Ghost write few original content in the form of blogs, ebooks, others
• Support content operations including uploading content, maintaining content management system (Wordpress), creating supporting graphics.
• Use search engine optimisation (SEO) in writing to maximise the visibility of all the online content pieces
• Engage with the internal product team, strategy team to get product briefs and create positioning documents.
• Research buyer personas, and create appropriate messaging around it.
• This profile will be required to collaborate extensively with fellow colleagues across the marketing, inside sales, strategy, leadership, other teams to create and execute high impact content development and content marketing projects.

• Bachelor’s degree preferably in Journalism, Business Marketing or related field from a top institute with an excellent academic record

• 4+ years of content marketing experience in IT industry / tech start-ups (SaaS experience is a plus)
• Have a proven track record of on time and high-quality project delivery
• Experience of having operated effectively in a high demand, rapidly shifting / fluid environment.
• Ability to work on multiple projects with different objectives simultaneously

• Impeccable grasp of English language with strong interpersonal skills
• Strong knowledge of SEO, SEM, Google Analytics best practices
• Understanding of Social media content formats and style.
• Well versed with the nuisances of social media, especially LinkedIn and Twitter

• Lives and breathes a proactive delivery mindset, role-filling as necessary to meet program goals.
• Strong leadership skills and demonstrated ability to manage through times of uncertainty and change
• Ability to work with marketing and sales teams virtually
• Good time management skills, including prioritizing, scheduling and adapting as necessary
• Exceptionally creative with the ability to come up with creative content suggestions for various sales and marketing campaigns for different industries and personas
• Innovative mindset to come up with engaging content strategy that adds to our brand voice.
• Ability to quickly understand and communicate technical concepts and challenges across a wide range of audiences
• Self starter with the aggression to contribute continuously to increasing brand reach, and in the long run generating leads

Anywhere in India, Mumbai preferred.

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.