Content Writer

We’re looking for an experienced content strategist to oversee the execution of our content efforts. Your goal will be to ensure the smooth day-to-day operation of the editorial team, plan quarterly content efforts with the marketing head, and track and optimize the performance of our content efforts across channels. Some familiarity with SEO best practices and link-building are essential for this role.

This role is will be responsible for:

Managing the workflow, workload and deadlines of the editorial team from briefing to distribution

Overseeing the Optmyzr publishing calendar and match it to the current needs of our audience

Preparing content briefs for blog posts, buyer’s guides, solutions pages, video content, etc.

Editing drafts of articles, copy and scripts with thoughtful feedback on message structure, sense, positioning, etc.

Identifying and acting on opportunities to improve Optmyzr’s organic search presence and performance, including link building and on-page optimizations

Contributing to Optmyzr’s content strategy covering the website, blog, YouTube, LinkedIn and Reddit

Working with our Customer Marketing Manager to interview Optmyzr customers to uncover pain points and opportunities for content and distribution

Supporting the team on execution when needed e.g. during crunch periods

Fielding editorial pitches and ideas from team members, determining which ones to prioritize

Here’s what our ideal candidate looks like:

• 4+ years of experience in content at a product-led SaaS, with at least 1 year managing a team of in-house or freelance writers
• Fluent written and spoken English, ideally with some experience writing for North American or European audiences
• Critical editing skills – you aren’t focused on the basics, but on ensuring that each task serves its intent and purpose
• Strong understanding of how modern SaaS users buy software, and how content plays a role in each stage of awareness
• A degree in English, communications or another related field is a bonus but not necessary
• Exceptional time management, delegation and communication skills
• Respect for deadlines and commitments that have been made
• Comfortable building relationships with internal/external subject matter experts as sources
• Knows how modern search and social channels behave, what they reward, what they punish, etc.
• Experience using generative AI and other AI tools to improve team efficiency

The ability to create compelling narratives that link pain points to business outcomes is critical. You will have an added advantage if you have experience with thought leadership content, as well as any familiarity with paid search and social advertising.

We encourage you to apply even if you don’t fit all the criteria.

About Optmyzr

Optmyzr is a fast-growing, profitable B2B SaaS tech product company.. Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility.

We pay competitive salaries and while you'll be expected to deliver great results, we'll make sure you enjoy work-life balance. We value our employees and don't like to micromanage. Everyone has a say in what they work on, when they’ll get it done, and where they do it.

Perks

• Be part of a fast-moving yet caring and intelligent team
• Zero micromanagement and freedom to contribute ideas
• No crazy hours; it’s not sustainable in the long run
• Flexibility with timings and work location
• Health insurance, in-office amenities and great incentives

Optmyzr is an equal opportunity employer.

We are seeking a passionate Growth Hacker Intern who thrives in a dynamic environment and loves to experiment with new strategies to drive user growth. As part of our growth team, you will have the opportunity to dive deep into the world of growth hacking, from content creation to conducting market research, and learn hands-on skills that will shape your career.

Key Responsibilities:

1. Content Creation: Assist in writing compelling and SEO-optimized content across platforms to drive user engagement.
2. Webinar Management: Plan, organize, and host webinars to engage with the community and deliver valuable insights.
3. Video Editing: Help edit and create engaging video content for social media and marketing campaigns.
4. Market Research: Conduct in-depth market research to identify growth opportunities and trends.

If you are the kind of person who wants to build content & communication layer around SaaS products that impact millions of users, has a passion for making wordplay work for you and wants to own the content layer in an early stage company, this is the place for you. If you make the cut, we guarantee that you will be given complete autonomy and the right team to hit your metrics.

Responsibilities

• Strategise, develop, and implement content initiatives to educate and grow our beauty professional community.
• Collaborating with team leaders to develop and implement a customer-centric and appealing content strategy.
• To work with the growth team and learn how to increase an audience in a sustainable way.
• Keeping an eye on changing beauty industry trends to ensure that content is topical and relevant.
• Work with our product and technical teams to raise awareness of and adoption of new  product features.
• Control all aspects of campaign optimization, troubleshooting, and reporting, with a focus on scalability and efficiency.
• Use analytics to show the clear impact of all efforts.
• By combining internal and external learnings, create and record best practises and playbooks.

Skills/Experiences:

• 1-2 years of experience in building and engaging a community for a tech startup or business
• Experience in playing an influencer role on social media would be highly preferred
• Demonstrated track record of delivering high-impact solutions in collaborative teams, particularly with designers
• Proven track record of creating high impact outcomes
• Self-starter, comfortable operating in a fast-paced, ever-changing environment.
• Experience in problem solving and tackling problems with a creative mindset.

Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)

Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.

Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.

Key Responsibilities:

1. Lead Generation:

• Identify and target potential customers through various digital channels.
• Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
• Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.

1. Performance Marketing:

• Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
• Implement A/B testing to refine ad copy, creative, and targeting strategies.

1. Content Creation:

• Contribute to the creation of engaging and compelling content for digital marketing campaigns.
• Brainstorm ideas for concept on new campaigns
• Collaborate with the content team to ensure alignment between content and performance marketing goals.

1. Analytics and Reporting:

• Compile and analyze data from various sources to generate reports on campaign performance.
• Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.

1. Research and Stay Updated:

• Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
• Research and recommend new approaches to enhance lead generation and performance marketing efforts.

Qualifications:

• Currently enrolled in a relevant undergraduate or graduate program.
• Strong interest in digital marketing, lead generation, and performance marketing.
• Basic understanding of digital marketing concepts and platforms.
• Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
• Strong communication skills, both written and verbal.
• Proactive, self-motivated, and eager to learn.

Duration: 6 months(can be extended).

Location: Onsite

Location: Gurgaon, India.

Job Type: Full-time

Experience: 1-4 years

We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.

We are looking for an enthusiastic person who is

● Empathetic and eager to address the needs of brands

● Comfortable working with the ambiguity inherent in startups and small teams, and are;

● Able to display ownership and communicate with members from diverse teams with ease

Sounds like your kind of company? Great! Here’s what this role entails:

● Maintaining relations with the clients.

● Connecting and communicating with influencers.

● Maintaining relations with influencers.

● Executing the influencer marketing campaign.

● Working on the day-to-day operations.

● Reporting to the manager of daily operations.

● Negotiation with Influencers

● Analysis and measurement of the campaign and drafting post-campaign report

● Identify and build relationships with prominent influencers and thought leaders.

● Attend relevant events for networking and business purposes.

● Develop content ideas and write and curate content.

● Research relevant industry experts, competitors, target audience and users.

● Brainstorm new, creative approaches to influencer campaigns.

● Keep abreast of emerging trends, technologies and influencers.

● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

What you’ll need to succeed

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In depth knowledge of social media marketing industry

● Impeccable verbal and written communication skills

● Well organized with great time management skills

● Outstanding project management skills

● Excellent interpersonal and relationship building skills

● Networking aptitude