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Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)
Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand
Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)
Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance
Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels
Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)
Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey
Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior
Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions
Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred
ROLES AND RESPONSIBILITIES:
We are looking for a dynamic, tech-savvy Technical Account Manager who is passionate about emerging technology and dedicated to delivering exceptional customer experiences. As a key member of our global supply team, you will be pivotal in engaging with both prospective and existing clients, particularly with top endemic publisher accounts in the AdTech/Pharma Tech sectors, support the onboarding process, helping customers gain maximum value from our solutions.
- Account management: build and maintain strong, strategic relationships with clients, acting as a trusted technical advisor throughout the onboarding and post-implementation phases
- Onboarding & implementation: support technical onboarding for new clients, managing integrations and ensuring clients are set up for success from day one
- Ongoing client support: act as the primary technical contact for key accounts, troubleshooting issues, and proactively identifying opportunities to drive client satisfaction and retention
- Conduct live demos: present our solutions to prospective clients, emphasizing unique benefits and features, and tailor demos for varying audience levels, with a focus on endemic and top publisher accounts
- Cross-functional collaboration: identify client needs and customise demo experiences for prospective and new clients, ensuring alignment with their goals, particularly with top publisher accounts
- Feedback & reporting: gather insights from client interactions to inform product development. Regularly report on account health, demo success, and product feedback, helping share future enhancement
IDEAL CANDIDATE:
- Total experience 8+ Yrs
- 8+ years of experience as a technical account manager, publisher ops role or similar role, with experience in the AdTech, digital media, programmatic advertising space
- Strong hands-on expertise working with top SSP platforms and publisher accounts
- Strong understanding of programmatic technology, SSPs, and the AdTech ecosystem, comfortable explaining technical concepts in clear, accessible language
- Skilled in building and nurturing client relationships, with a strong commitment to costumer success and satisfaction
- Demonstrated ability to think on your feet, solve technical issues in real time, and effectively address client concerns
- Exceptional presentation skills, with the ability to engage diverse audiences and adapt content to client needs
- Team player with ability to work collaboratively with sales, customer success, and product teams
- Adaptable and able to thrive in a dynamic, fast-paced environment
- Bachelor's degree
PERKS, BENEFITS AND WORK CULTURE:
- Competitive Salary Package
- Generous Leave Policy
- Flexible Working Hours
- Performance-Based Bonuses
- Health Care Benefits
About us:
Torque Communications has over 20 years of consulting in communications management across domains and sectors. Over these years, we have consulted over 400 of the world’s best firms for an xtended period of time. We have been advising governments, corporations, and NGOs. We have been instrumental in changes in policy; changes in communication paradigms; and changes in consumer behavior. Our sectoral experience ranges from information technology, pharmaceuticals, automobiles, and energy to entertainment, FMCG, healthcare, and services, among others.
Job description:
We are looking for Communications professionals for managing client relationships, developing and executing content strategies, and fostering media relations. This multifaceted role requires a proactive and detail-oriented professional with excellent communication skills and a passion for delivering impactful PR mandates.
Location: Andheri, Mumbai.
Work schedule: Monday to Friday, work from office.
Responsibilities:
- Collaborate with clients to develop key messaging and content that resonates with target audiences.
- Create compelling and strategic content, including press releases, articles, and other materials based on client requirements.
- Cultivate and maintain relationships with journalists across relevant media outlets.
- Pitch client stories and secure media coverage, ensuring positive visibility for clients in targeted publications.
- Monitor and analyze media coverage; generate regular reports.
Qualifications:
- Experience: 2 to 5 years in Public relations
- Educational Qualification: Minimum Bachelor’s degree in journalism, communication, or graduation in arts.
- Compensation: Commensurate with skills and years of experience.
- Desirable qualifications: Work in a PR or media platform handling diverse clients.
YOUR ‘OKR’ SUMMARY
OKR means Objective and Key Results.
As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web
content, data sheets and product documentations to promote our high stable products and solutions. Utilize
industry best practices and familiarity with the organization's mission to inspire ideas and content.
What you will do?
- Research industry-related topics (combining online sources, interviews and studies) & produce technical
content
- Work along with product architects and engineers to product technical content.
- Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
- Develop and maintain product documentations
- Submit work to technical managers for input and approval
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Handle Company internal and external newsletter
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Write and Update website content as needed
- ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze
the performance of key performance indicators (KPIs) to offer suggestions for improvement
Additional Skills:
- Proven work experience as a Technical Content Writer, Copywriter or similar role
- Portfolio of published articles
- Knowledge of SEO, basic digital marketing
- Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.
Additional Advantage:
- Deep understanding of technology and passionate about what you do.
- Background in designing high performant scalable software systems with strong focus to optimize
hardware cost.
- Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and
influence within a dynamic environment.
- Strong commitment to get the most performance out of a system being worked on.
- Prior development of a large software project using service-oriented architecture operating with real
time constraints.
What's In It for You?
- You will get a chance to understand and write about cloud-native and hyper-scale products.
- You will be working with industry leaders in cloud.
- You can expect a steep learning curve.
Benefits & Perks:
- Competitive Salary
- Health Insurance
- Open Learning - 100% Reimbursement for online technical courses.
- Fast Growth - opportunities to grow quickly and surely
- Creative Freedom + Flat hierarchy
- Sponsorship to all those employees who represent company in events and meet ups.
- Flexible working hours
- 5 days week
- Hybrid Working model (Office and WFH)
Our Hiring Process:
Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)
- Initial Resume screening call with our Recruiting team
- Next, candidates will be invited to solve thought exercises.
- Next, candidates will be invited for first technical interview
- Next, candidates will be invited for final technical interview
- Finally, candidates will be invited for Culture Plus interview with HR
- Candidates may be asked to interview with the Leadership team
- Successful candidates will subsequently be made an offer via email
As always, the interviews and screening call will be conducted via a mix of telephonic and video call.
So, if you are looking at an opportunity to really make a difference- make it with us...
Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other
characteristic protected by applicable central, state or local laws.
6 Hessel Rd | London W13 9ES | United Kingdom
http://www.raptorsupplies.com" target="_blank">www.raptorsupplies.com
JOB TITLE: CONTENT TEAM LEAD
Who Are We?
Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, and large corporate and public-sector organisations in the UK, Ireland, Europe, the Middle East, Africa and Asia. The company’s offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling and machining tools from more than 2400 renowned brands across the globe.
What Are We Looking For?
As a Content Lead, you will be responsible for creating content strategies that can help reach our traffic goals; and leading a team of technical writers and sub-editors.
LOCATION:
A&M Supplies India Pvt. Ltd.
A 41, L4 Second Floor, Espire Infrastructure
Mohan Cooperative Industrial Estate
New Delhi, 110044
KEY RESPONSIBILITY AREAS:
● Proofread and edit the content written by the team
● Conduct writing or editing sessions for the team, explaining new styles to be adopted, highlighting errors being made and preparing feedback documents on how to embrace our in-house writing style
● Work with the SEO, Catalog and SEM Teams to prepare the daily target pipeline for the Content Team.
● Send daily quantum reports and weekly reports for uploading content on the website.
● Manage the day-to-day workflow and discipline of the Team; set and update targets, and grade the work quality of the Team.
REQUIRED EXPERIENCE, QUALIFICATIONS AND SKILLS:
● A minimum of 2 years of content editing experience
● Prior experience in technical writing, editing or documentation will be preferred
● Excellent writing, editing and proofreading skills
● Effective working across multiple cross-functional teams
● Proficiency in Google Suite, Asana and WordPress
- Understanding the company’s requirements in terms of content/ creative inputs and timelines.
- Understanding of customer insights and data that translates into creative communication
- Developing content from the marketing brief along with studio team, visualising and brainstorming, breaking it down to easy paths which go as an input to design team to design the required creative communication
- Providing copy as required for the respective creative
- Ensuring that the design team is adequately resourced
- Being the single point of contact for the content/ copy communication
- Understanding Briefs and coming up with Ideas on the brief
- Ensuring all design communication goes out from the studio should be thoroughly checked and proofread.
What you need to have:
- Excellent overall writing skills in a number of different styles/ tones
- Impeccable spelling and grammar, Good at writing skills
- A deep understanding of consumers and what motivates
- Great research, organizational, and learning skills
- Should be comfortable working with team members in a highly interactive environment.
- You will be a problem solver and must demonstrate a solid background in managing and understanding creative development
- Should be able to define its content as per the vision, goals & strategy of the company as well as be able to work as part of a growing team to derive innovative content
- Managing digital/content marketing activities for our global clients.
- Content writing and updates.
- Influencer marketing and Blogger Outreach.
- Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
- Willingness to work in a dynamic environment and willingness to learn new things and styles.
- Ability to write compelling content on various topics.
- Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
- Search Engine Optimisation
- Influencer marketing and Blogger Outreach
- Social Media Marketing
- Saturday & Sunday fixed week offs
- Competitive salary and timely increments
- Potential Career Growth to Lead role for high performers
- Team & Individual Learning and Development is part of our culture
- Vibrant community and regular team outs
- Great team members & energy filled work environment
- Plush Office Campus
Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)














