Content Writer

Job Title : Content Writer (Web3 / Blockchain / Crypto)

Experience : 3+ Years

Location : Noida

Working Days : Monday to Friday + Saturday WFH

About the Role :

We are looking for a content writer with strong expertise in Web3, Blockchain, and Crypto to create impactful content including whitepapers, blogs, articles, and research reports.

The role requires the ability to simplify complex blockchain concepts, craft compelling narratives, and produce content for both technical and non-technical audiences.

Mandatory Skills :

Whitepaper Writing, Blockchain/Web3/Crypto Expertise, Tokenomics, Technical & Marketing Content Creation

Key Responsibilities :

• Write whitepapers covering vision, technical framework, tokenomics, roadmap, and market analysis.
• Create SEO-friendly blogs, articles, and website content on blockchain, DeFi, NFTs, DAOs, and crypto trends.
• Collaborate with tech and marketing teams to ensure accurate and engaging content.
• Research and stay updated on Web3 and crypto ecosystems.

Why Join Us :

• Work on cutting-edge blockchain projects.
• Exposure to global Web3 markets.
• Competitive salary & growth opportunities.

Job Description:

We are looking for a highly creative and talented Content Writer with expertise in crafting compelling advertisements and SEO-driven blog content. This role requires someone who is not only a wordsmith but also a creative thinker, capable of translating complex ideas into clear, persuasive, and engaging copy that captures the attention of the audience. The ideal candidate will be proficient in producing ads that resonate with customers and blogs that rank well on search engines.

Key Responsibilities:

• Ad Copywriting: Create persuasive and attention-grabbing content for various advertising platforms (Google Ads, Facebook Ads, Instagram, etc.) that drive conversions and engagement. (Must have prior experience in writing effective ad copies).
• SEO Blog Writing: Write high-quality, SEO-optimized blog posts that are informative, engaging, and rank well on search engines.
• Creative Concept Development: Work closely with the marketing team to brainstorm and develop creative content ideas and campaigns that align with brand messaging and goals.
• Content Strategy: Assist in the development of content strategies to ensure all written material is aligned with the overall marketing objectives.
• Content Editing & Proofreading: Review and edit content for clarity, consistency, and accuracy, ensuring it adheres to the brand voice and guidelines.
• Trend Monitoring: Stay up-to-date with industry trends, marketing strategies, and the latest SEO best practices to continually improve content quality and engagement.

connect me at - https://www.linkedin.com/in/babitagupta7?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B0hqjPd9SQoiOyl5Rh3PcRQ%3D%3D

Key Responsibilities:

• Plan, execute, and optimize online marketing campaigns across multiple channels (SEO, SEM, Social Media, Email, Content Marketing).
• Develop and manage digital strategies to increase brand visibility and customer engagement.
• Conduct market research to identify opportunities and trends.
• Monitor and analyze the performance of digital campaigns and adjust strategies accordingly.
• Collaborate with internal teams to create high-quality, engaging content.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Track ROI and performance metrics to measure the effectiveness of digital campaigns.
• Stay updated with the latest trends in digital marketing and implement best practices.

Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or related field.
• 2-4years of experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, SEM, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills.
• Experience with content management systems and digital advertising tools.
• Analytical mindset with the ability to interpret data and generate insights.
• Creative thinking and problem-solving skills.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a fast-paced, dynamic environment.
• Continuous learning and career development.
• A chance to be part of a forward-thinking, innovative team.

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web

content, data sheets and product documentations to promote our high stable products and solutions. Utilize

industry best practices and familiarity with the organization's mission to inspire ideas and content.

What you will do?

• Research industry-related topics (combining online sources, interviews and studies) & produce technical

content

• Work along with product architects and engineers to product technical content.
• Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
• Develop and maintain product documentations
• Submit work to technical managers for input and approval
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Handle Company internal and external newsletter
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Write and Update website content as needed
• ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze

the performance of key performance indicators (KPIs) to offer suggestions for improvement

Additional Skills:

• Proven work experience as a Technical Content Writer, Copywriter or similar role
• Portfolio of published articles
• Knowledge of SEO, basic digital marketing
• Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.

Additional Advantage:

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimize

hardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and

influence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real

time constraints.

What's In It for You?

• You will get a chance to understand and write about cloud-native and hyper-scale products.
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
•  

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)
•  

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve thought exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us...

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits

discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability

status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other

characteristic protected by applicable central, state or local laws.

• Identifying business opportunities by hunting, qualifying prospects, and evaluating their position in the industry.
• Actively reaching out to leads over various channels and converting them for sales
• You must be skilled at generating your own leads through various channels, networking, and driving your territory.
• Developing relationships with prospects and recommending company "real money gaming" products and solution through a consultative approach
• Capable of generating leads via various sources building a solid pipeline, doing thorough research around possible suspects, and qualify them.
• Create processes to optimize or automate the current processes and acting as a mentor to the new joiners in the team
• Helping prospects make an informed decision by providing support, information, and guidance upon developing a thorough understanding of the company products and overall industry
• Contribute to the overall strategy and initiatives taken up by the B2B vertical
• Identifying product improvements or new opportunities based on industry trends, market activities, and competitors
• Handling multiple clients concurrently and keep a track of all client transactions
• Contributing to team effort by accomplishing related results by adhering to delivery deadlines - Working cross-functionally to positively collaborate with colleagues
• Liaising and communicating client needs/requirements with senior management
• Forecasting, tracking sales metrics, and preparing sales plans
• Document every minute detail from inception to completion

• Prior B2B sales/ business development etc. experience
• Excellent communication skills- written & verbal both (English is a must)
• Good analytical skills & business sense
• Able to create varied business propositions, pitches according to the audience

• As a Content Writer, the candidate will work on devising strategies for content creation to create one of the largest doubts solving platform
• Identify areas to improve, define metrics to measure and monitor content creation activities and build end-to-end reporting solutions which help leaders
• keep a close on content creation, along with using project management tools, essential documentation, and necessary reporting
• The candidate will also work closely with internal business teams to extract or mine information from our existing content systems to create new mappings to further improve content consumption on the platform
• The candidate will also work on designing creative teaching methodologies and strategic interventions to personalize the experience of learning while focusing on efficient outcomes
• The candidate will work on creating Guidelines and set processes for zero- error content creation, and setting QA/review processes
• Planning and managing creative content production pipeline using project management tools, essential documentation and necessary reporting