Content Writer

In this role,you will be at the forefront of our expansion efforts. Your primary focus will be on identifying and entering new market segments, cultivating strategic partnerships, and building the foundational pipeline of qualified opportunities for our sales team. You will leverage your deep market understanding and strategic thinking to chart new paths for growth, requiring strong networking, relationship-building, and negotiation skills to establish impactful collaborations and secure initial agreements. This role demands a highly results-oriented individual with a strong entrepreneurial spirit and the ability to operate with a high degree of autonomy.

• New Market Identification and Entry:

Conduct in-depth market research to identify and prioritize new market segments and customer verticals for learning/e-learning, localisation, and translation product/service markets. Develop and execute market entry strategies.

• Strategic Partnership Development:

Identify, initiate contact, and build strong relationships with potential strategic partners (e.g., complementary technology providers, industry associations, channel partners) to expand our reach and market presence. Negotiate and finalize partnership agreements.

• Pipeline Origination:

Generate a consistent flow of new, qualified leads and opportunities through proactive outreach, networking, industry events, and targeted campaigns focused on new markets and partnerships.

• Value Proposition Development for New Markets:

Tailor and refine our value proposition to resonate with the specific needs and challenges of new market segments and potential partners.

• Early-Stage Opportunity Management:

Manage the initial stages of the sales cycle for new opportunities, effectively communicating our solutions and qualifying prospects before handing them off to the sales team for closure.

• Market Intelligence and Competitive Analysis (New Markets): Continuously monitor and analyze trends, customer needs, and competitor activities within target new markets and partnership landscapes.

• Collaboration with Internal Teams: Work closely with development, marketing, and sales teams to align strategies, provide market feedback, and ensure successful onboarding of new clients and partners.

• Reporting and Forecasting: Track and report on business development activities, pipeline of new opportunities and partnerships, and progress against targets for new market penetration.

• Representing Wordsburg: Act as a key representative of Wordsburg at industry events, conferences, and partner meetings, building brand awareness and generating new opportunities.

Perfect match requirements -

• Bachelor's degree in Business Administration, Marketing, or a related field.

• Minimum of 10 years of experience in Business Development, preferably in the learning/e-learning, localisation, and translation industry or a related technology sector. 

• Proven track record of success in business development, specifically in identifying and penetrating new markets and building strategic partnerships in learning/e-learning, localisation, and translation product/service markets.

• Experience in the learning/e-learning, localization, translation, or service industries is highly desirable.

• Familiarity with the localization and translation industry and its potential synergies with learning/e-learningis a strong plus.

• Exceptional networking, relationship-building, and interpersonal skills.

• Strong strategic thinking, analytical, and problem-solving abilities.

• Excellent communication, presentation, and negotiation skills.

• Ability to work independently, take initiative, and thrive in a target-driven environment.

• Willingness to travel as required by business.

• Deep understanding of AGILE methodologies and extensive experience working within a learning, educational technology, or complex content delivery environment.

Responsibilities:

• Conduct in-depth analysis of the product and documentation requirements.
• Create highly technical documentation that meets the needs of its intended audience.
• Collaborate with the technical team to make the products easier to use by writing a simple instructions manual.
• Review the existing content and make changes as required.
• Research and develop technical design specifications and test scripts.

Requirements:

• Bachelor's degree in Computer Science or Engineering.
• 3-5 years of experience working as a Technical Writer or a similar role.
• Ability to create high-quality technical documents.
• Exceptional working experience in technical writing of software documentation requirements.
• Ability to understand the technical concepts and make them easier to understand for our product users.
• Familiar with the product development process.
• Outstanding writing skills.
• Ability to write in different styles for a variety of audiences.
• Exceptional verbal communication skills.
• Good time management skills.

The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and  increase its visibility on social media platforms (mainly linkedIn)

1. Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
2. Managing the company’s official website.
3. Writing contents for the company’s blog or website.
4. Creating contents for mail diffusion (newsletter…) or online diffusion.
5. Follow-up and improvement of SEO.
6. Helping the marketing team to follow-up and improve the digital marketing strategy

1. Ability to take initiative, employ good judgment, and manage projects from beginning to end 
2.  Excellent writing, editing, and proofreading skills 
3.  Exceptional ability to manage details 
4.  Ability to multitask in a fast-paced environment 
5.  Ability to meet deadlines and to anticipate next steps or needs
6.  Work effectively both independently and as part of a team 
7.  Be available for at least 20 hours a week 
8.  A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience 
9.  Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics) 
10.  Adobe Creative Suite experience a plus
11.  Strong working knowledge of email marketing applications (e.g. Constant Contact)

We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and   backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.

Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics

What you do as a Digital Marketing Manager ?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

• copy writing experience with good Advertising agency or design studio
• Possession of creative flair, versatility, conceptual/visual ability and originality
• Able to write long copy for website, brochures, blog and short and creative copy for ad campaigns, social media etc.
• Developing creative ideas and concepts for various media vehicles like taglines, jingles, ad campaigns, brochures, social media posts etc.
• Writing clear, persuasive, original copy
• Proofreading copy to check spelling and grammar
• Amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
• Overseeing campaigns through the production stage to completion

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

Mosaic Wellness, which includes 2 sister brands (https://manmatters.com/">Man Matters & https://bebodywise.com/">Bodywise), is an early-stage start-up in the digital health & wellness space, teeming with innovation & creativity. 

We are based out of Mumbai and actively looking for a dynamic SEO & Branding Content Specialist to join our expanding family! We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and curate brilliant SEO-friendly blogs and articles to propel our organic growth. 

The SEO & Branding Content Specialist will extensively work towards curating highly engaging original blog content and overall content for the website, and the content that goes out written from the brand. To be considered for this position, your arsenal must include superior writing and editing skills with a sound understanding of User Intent, Social Media, Competition Overview, Culture.

We need someone who can give all our long-form content assets a distinct SEO-friendly voice that seamlessly weaves in with our brand story & and helps improve our organic rankings and traffic. 

Key Responsibilities:

• To understand Man Matters and Bodywise’ brand tone, core message and target audience
• To conceptualize and create blog content with quick turnaround time
• To curate highly engaging and shareable content that’s medically informative and accurate
• To comfortably come up with blog topic ideas with keyword research and competitor analysis
• To make a very strategic structure for blog content ideas 
• To write compelling articles and assisting their promotion through Social Media campaigns
• To edit existing blog posts and articles based on the quality, what is working, and scope of additional information
• To understand the brand to analyze and curate relevant content
• To identify easy-win health topics that can easily rank on top in the SERPs
• To use various online tools- GSC, SEMRush, etc to come up with topic ideas and keywords

What are We Looking for?

• 1-3 years of experience
• Highly proficient in English Language with impeccable writing and editing skills
• An in-depth understanding of user-intent and online landscape- what users want
• A strong sense and understanding of editorial know-hows
• A sound understanding and interest towards strategizing informational blogs and improving their engagement for Organic Traffic
• Strong organizational and planning skills and is capable to get qualitative work done under pressure with a quick turnaround time
• Is very passionate and stays on top of all the best practices related to digital healthcare news, blogs, and user experience
• Knows how to prioritize work with ease
• Can write highly informative technical health articles that are keyword optimized without breaking a sweat
• Is curious and isn’t shy to experiment with newer forms of digital communication and is enthusiastic about the overall ecommerce landscape
• Detail, efficiency and timeline oriented content zealot

Skills Required: Fluent in English, Writing Skills, Grammar Nazi, Analytical Skills, Strategic Thinking, Flair for Structured Formatting and Layouts, Comfortable with Google Docs & Sheets