Technical Content Writer

Position: Content Specialist - Marketing (BAA & DRI)

The Pahwa Group is seeking to fill Content Specialist - Marketing position. The candidate selected should carry experience of minimum 5 years in Content writing.

The position would report to the Marketing Head.

Responsibilities:

Technical Content writing on different verticals of the company

Content development for all marketing campaigns.

Proofreading, creating, editing, and managing content for the company.

Creating content via various multimedia formats for reading, listening or viewing onscreen.

Conceptualization and development of content for marketing collateral, such as newsletters, brochures, videos, social media posts, and emailers, according to the marketing plan.

Collaborate with sales and engineering to understand product and communication needs.

Maximizing the website visibility through corporate publicity, brad stories, corporate interviews and social

media promotions

Desired Skills and Competencies:

Excellent Verbal & Written Communication Skills

MUST HAVE - Strong exposure in Technical Content Writing both in Traditional and new day mediums Capable to contribute as independent Individual role

Location: Gurgaon

Educational Requirements:

Graduate OR Post Graduation with the specialization in Marketing or Mass Communication would be preferred

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

JOB TITLE: ASSOCIATE MANAGER - TELUGU PROGRAMMING

LOCATION: NAVI MUMBAI, INDIA (Remote)

RESPONSIBILITIES:

 Assist in managing the daily Telugu programming and curation strategy. Working knowledge of

Kannada + Malayalam is a big plus

 Basic data analysis and number crunching is an important part of this role

 Work with the Programming Teams as well as other cross-functional teams to achieve various

organizational objectives

 Act as a liaison between various departments to ensure the on time and orderly flow of work

 Curate and maintain a substantial number of varied playlists based on different Moods, Genres

and Activities.

 Think of creative ideas & concepts for Festivals, events & Trending Topics

 Stay on top of new music releases

 Help find ways to organize, facilitate, and improve general programming processes

 Create and update departmental calendar and project status

 Keep entire team informed on the current status of all jobs in progress via status meetings

 Keep abreast of all work in the Programming Department and follow up on due dates that were

established for copy, artwork, playlists and other deliverables

REQUIREMENTS:

 Bachelor’s/ Master’s degree

 Proficient in Telugu – reading and understanding

 3-5 years’ experience in the music industry, ideally programming for music services, working

with a broad range of music content

 Basic data analysis and number crunching

 Passionate about music and have deep knowledge of music culture (Telugu).

 Highly organized, creative self-starter with experience working on multiple projects at the same

time

 Care about attention to detail and organization, have a team spirit, strong work ethic, and a

sense of humor

 Exceptional time management and prioritization skills

 Out-of-the-box thinking and ideas that can significantly contribute to Company’s success.

BENEFITS AND PERKS:

We blur work and play, and you get all the perks of a global company. You will get to

work with a dynamic group of entrepreneurs, who are delivering results and working zealously to

make a difference in the way the world experiences music.

• Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
• Understand and decipher user journeys while drafting product flows.
• Be able to accept creative feedback and inculcate the same in their writing.
• Highly creative with excellent communication and team player abilities.
• Understand the Transportation industry.
• Research fintech industry snippets (combining online sources, interviews, and studies).
• Prepare well-structured product flows using research, writing techniques, and logic.
• Coordinate with marketing and design teams to illustrate product draft.
• Ensure all-around consistency (style, fonts, images, and tone).

• We are looking for someone with 3-9 years of overall working experience as Content writer.
• Bachelors/Master’s degree in any discipline.
• Ability to meet deadlines and willingness to explore new domains.
• Proven work experience as a Content Writer, Copywriter, or similar role.
• A team player willing to do what it takes.
• Experience doing research using multiple sources.
• Familiarity with product writing and its nuances.
• Able to create audio/video content for product.
• Excellent writing and editing skills in English.
• Ability to communicate technical aspects to people with non-IT background.

Hello! If you truly love and enjoy social media, we want you! We are looking for a creative and fun social media manager who can help us create brand awareness for our clients. Here’s what you’ll do if you end up being a part of our team:

• 🤔 Research and build strategies: You will assist the Marketing team in understanding the brand’s needs to come up with a plan and direction for their social media.
• 💡Ideation: Based on the strategy, you’ll help ideate campaigns for platforms like Instagram, Twitter, LinkedIn and Facebook.
• ✍️ Writing and Editing: Writing crisp, clear, and witty posts and captions.
• 👩🏻‍💻 Creating and Publishing: Help design posts or edit templates on Canva and schedule them for posting.
• 👀📱 Looking out for trends: Being mindful of what’s happening in the world and using it to create brand awareness.
• 🧐 Analysis: Help us reflect on the growth we have on each platform every month.

If you:

• Find this interesting and are over 18 years of age
• Know English and Hindi fluently
• Love social media or can tolerate it enough to create for social media
• Love to write and know how to use Grammarly well
• Know how to use Excel, Word, Google Docs, Canva, Figma (and all social media platforms)
• Have a laptop, phone and an internet connection
• Are curious about trends and willing to learn on the go
• Have a minimum of 1 yr of experience in creating content and handling Social Media

Then we’d love to meet you! Please apply :)

What we’ll offer:

• A competitive salary.
• Remote work. Work in your shorts, we don’t mind.
• Lesser meetings. This meeting could have been an email said no one ever at our workplace.
• A learning space. We’ll help you learn and navigate the basics of marketing from building strategy to delivering results.
• Open communication and great conversations. There’s no hierarchy of communication or gatekeeping of creative ideas. If you have something to share, just call/text/mail, whatever you like.

• Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
• Breaking down the client’s requirements in the form of a more granular content calendar
• Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
• Doing primary or secondary research, as and when required, depending on the context
• Ensuring that the client receives error-free content and copy that is free of plagiarism
• Repurposing existing content into buckets that can be reposted on different platforms
• Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
• Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness