Support Solution Specialist

As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.

You will be responsible for driving:

• Demand generation and pipeline for sales
• Brand awareness and category leadership in flexible workspaces
• Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)

Key Responsibilities

Strategy & Leadership

• Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
• Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
• Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.

AI-First, Experiment-Driven Growth

• Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
• Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
• Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.

Hands-on Campaign Execution

• Personally create and launch campaigns across channels:
• Performance: Google Ads, Meta, LinkedIn, retargeting.
• Organic: SEO, blog, landing pages, community, LinkedIn.
• Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
• Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
• Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).

Brand & Content

• Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
• Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
• Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.

Data, Tooling & Operations

• Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
• Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
• Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.

• Gather and evaluate user requirements in collaboration with product managers and engineers
• Illustrate design ideas using storyboards, process flows and sitemaps
• Design graphic user interface elements, like menus, tabs and widgets
• Build page navigation buttons and search fields
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Create original graphic designs (e.g. images, sketches and tables)
• Prepare and present rough drafts to internal teams and key stakeholders
• Identify and troubleshoot UX problems (e.g. responsiveness)
• Conduct layout adjustments based on user feedback
• Adhere to style standards on fonts, colors and images

Here is the exciting opportunity to work with one of the top 40 Data and Analytics Company worldwide, as recognized by Gartner.

LinkedIn: InfoCepts: Overview | LinkedIn

Website: https://www.infocepts.com

WFH/WFO/Hybrid (Flexible working mode)

Location: Chennai/Bangalore/Pune/Nagpur

Responsibilities:

• Acting as MicroStrategy expert to advice customers in defining MicroStrategy Roadmap, Security guidelines and MicroStrategy architecture for Complex enterprise systems.
• Working directly with our clients, prospects and partners to deliver high quality business intelligence solutions to our customers
• Working with the management on creating project estimates and resource planning
• Developing and testing detailed functional designs for business solution components and prototypes
• Incorporate best practices and standards in metadata and report/dashboard development

Preferred Background:

• 3+ years of experience on MicroStrategy Desktop, Architect, Web
• Experience on Intelligent Cube Development, Custom widget, visualization development and implementation
• Hands of experience on Project creation, schema objects creation, Development of queries, documents & dashboards with flex based widgets
• Experience using Enterprise manager monitoring, auditing and performance tuning and VLDB settings
• Experience in development & integration which will include setting up configuration management, developing components, peer review, creating unit test plans & performing unit testing

Kindly share your resume along with your details below

Name

Contact Number

Email

Current CTC

Expected CTC

Holding any offer & its package

Last working date / Notice Period

Current Company & Payroll

Total IT Experience

Relevant Experience

Location

Key aspects of this role:

• Develop, deploy, customize and integrate Microsoft Dynamics CRM
• Customize and create CRM entities
• Provide technical expertise for the Dynamics CRM and Microsoft development technologies and environments
• Participate in all phases of System Development Life Cycle
• Designing of the Product as per the requirement
• Implement data migration and integration using Dynamics CRM tools
• Follow development best practices and document required technical artifacts related to the project
• Supporting in the implementation of the Project through Training & other means

• Become the expert of our platform and have a complete understanding of our features and use-cases.
• Conduct product demonstrations on a daily basis to clients.
• Own the full sales cycle of closing a deal.
• Discover customer needs and communicate to prospects how company is different from all other competitive platforms.
• Ability to crack annual deals from clients by smartly using closing levers.

• Sales guy in-person meetings + on-spot closure with institutes.
• Should have 1+ years relevant experience in the SaaS domain.
• Should have a two-wheeler

• Must have two wheeler
• Well versed in Regional Language along with English
• SaaS experience