Support Engineer

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Experience: 5+ Years

• Experience in Core Java, Spring Boot

• Experience in microservices and angular

• Extensive experience in developing enterprise-scale systems for global organization. Should possess good architectural knowledge and be aware of enterprise application design patterns.

• Should be able to analyze, design, develop and test complex, low-latency client-facing applications.

• Good development experience with RDBMS in SQL Server, Postgres, Oracle or DB2

• Good knowledge of multi-threading

• Basic working knowledge of Unix/Linux

• Excellent problem solving and coding skills in Java

• Strong interpersonal, communication and analytical skills.

• Should be able to express their design ideas and thoughts

Overview

We at PEMS digital aim to create a smarter, greener tomorrow for you, with your expertise. All of us are guided by finding and employing efficient data handling to push the frontiers of human engagement, whether it be with infrastructure, mobility, logistics Orth myriad of other industries we hope to expand into. We believe in visualizing the technology of tomorrow today, and thus, priorities the attitudes of collaboration, creation and adaptability to create an ecosystem that will foster talent.

Roles and Responsibilities

The Business Development Associate would be responsible for the following duties:

• Prospecting and Lead Generation: Identify and qualify potential customers within the construction industry, including contractors, architects, engineers, and project managers.
• Sales Cycle Management: Manage the entire sales process from initial contact to closing, including needs assessment, solution presentation, negotiation, and contract execution.
• Relationship Building: Develop and maintain strong relationships with clients, partners, and industry influencers
• Market Analysis: Conduct market research to identify industry trends, competitor activities, and customer needs.
• Sales Presentations: Prepare and deliver compelling sales presentations to showcase the benefits of our software solutions to potential customers.
• Customer Support: Provide pre-sales and post-sales support to ensure customer satisfaction and loyalty.
• Sales Reporting: Track sales performance, analyze data, and provide regular reports to management.

Requirements:

• Proven experience in sales, preferably within the construction or technology industry.
• Strong understanding of the construction industry and its challenges.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong negotiation and problem-solving skills.
• Passion for technology and a drive to succeed in a fast-paced environment.

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

Work with a world-class fin-tech maverick that is focusing on creating a powerful future-focused infrastructure with sophistication and transparency.

Our client is a cross border payment platform started in 2014, with a vision to simplify the cross-border payments experience for consumers. It later expanded and scaled its offerings to meet the needs of SME’s, Financial Institutions, Enterprises, and other payment service providers. It is currently accessible in 90 countries dealing with 63 currencies, developing cutting-edge products and solutions that solve the most crucial problems in the FinTech space.

As a Product Manager, you will join the Consumer product team and lead the implementation of global products in our journey towards making remittances accessible and affordable for all.

In this role, you’ll work with cross functional teams to build product strategy and roadmap to grow our consumer business vertical.

What you will do:

• Solving issues through consumer web/ apps platform & improving the overall experience of for the consumers.
• Coordinating such that product development is an extremely collaborative effort between engineering, design, analytics and customer-facing teams.
• Working with a group of experienced Product Managers with a track record of successfully building large-scale business and consumer products that are collectively impacting millions of users around the world
• Being responsible for new product ideation, product development cycle and launch.
• Building a market excelling product line, offering best in class services and user experience that contributes to the product vision and business strategy
• Proactively identifying gaps in the market and leading the effort to develop products that drive business value
• Closely involving in documentation, validation, verification of critical performance data, feedback and findings related to the customer journey
• Working closely with a team of engineers, architects, designers, experimentation team to deliver excellence and setting the high-level mission, vision, and roadmap for the platform and the team
• Working with the design team to constantly improve the UI/ UX of the consumer facing app/ web and white-labelled platforms basis data.
• Understanding the blend between Interaction, UX and usability
• Being responsible for incorporating feedback from consumers, data inputs, market intelligence, research, competitor analysis and designing features/ functionalities to keep always miles ahead of competition
• Gathering post-launch client feedback, measuring performance and quickly capturing learnings to adapt the product.

Who are we?

Centre for Research on Start-ups and Risk Financing (CREST) has been set up by IIT Madras to provide thought leadership and intellectual impact to the start-up and innovation ecosystem. CREST has embarked on an ambitious mission of becoming one of the top global research centres in the area of start-ups and innovation. The core of CREST is the development of an AI-driven Intelligent
Information Platform that would enable cutting edge research as well as influence policy and practice like never before
With the recent exponential growth in the start-up and innovation ecosystem, new data-driven approaches would play a critical part in sustaining the current growth curve. The objective of CREST would be to become the gold standard of information and intelligence on Innovation, Entrepreneurship and Private Equity investments in India

The Opening
We are currently looking for our next passionate, skilled and motivated Python developer, who can join us immediately. The candidate should
● Be excited about building a next-generation intelligence platform
● Have a can-do attitude and ready for challenges
● Value working with a greatteam - confident, creative and thoughtful people who come together to achieve great things
● Be eager to experiment, learn and bring new things, improving the platform
● Be high on self-belief and enthusiasm to work in a startup-like culture - small team, fast-paced work environment If this is you, we're excited to interact!

As the Data Science Engineer in CREST, you will

● Write reusable code and build libraries for future use
● Establish solid data-pipelines and automate routine tasks
● Develop & deploy custom Machine Learning (ML) models using the latest
research in ML and Natural Language Processing (NLP)
● Build performant applications following best practices, maximizing speed and scalability
● Improve upon the existing codebase mitigating technical debt
● Take ownership of all aspects of the application - architecture, quality and efficiency
Requirements
● Proficient understanding of Python language
● Expertise with data-modelling, data-wrangling & data-mining techniques
● Familiar with Extract-Transform-Load (ETL) processes and hands-on experience with packages like Pandas, Numpy etc
● Experience with data visualisation tools and libraries like Plotly, Seaborn etc
● Good understanding of advanced Statistical and ML techniques on
regression, classification, forecasting etc
● Skilled in NLP and specifically ML applications in NLP like information
extraction, feature engineering, classification, building language models etc
● Should provide direction and mentorship to junior team members
● Bachelor’s or Master’s degree from premier educational institutions
● Minimum 2 years of experience (research or professional) in the
above-mentioned areas
Good to have
● Comfortable with using Command Line and Linux systems
● Experience and knowledge in version control systems like git, svn, etc
● Knowledge in developing & deploying web apps & web APIs with an overall understanding of client-server interactions
● Experience with NoSQL databases like MongoDB
Job type
● Full time, on-site
● Immediate joiner
● Initial appointment for 1 year, it would be renewed subsequently based on performance

Work location
Department of Management Studies, IIT Madras campus, Chennai, Tamil Nadu,
India - 600036

Why work with us?
● Get to interact with the best of the minds. IIT Madras has been ranked as the
top university in India for 5 years in a row
● Be at the forefront of the Entrepreneurial ecosystem in India
● Enormous opportunities for learning