Sr. Technical Content Writer

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

• 4 to 7 years of experience in requirements management, use cases and business flows
• Must have worked on projects using Agile Methodology
• Excellent client interaction skills
• Must be able to work effectively with business users/stakeholders 6. Ability to multitask and work with minimal supervision
• Certified Business Analysis Professional (CBAP) Certification is a plus
• Excellent written and oral communication skills

Who should Apply:.

• iOS Engineers with 2-4 years of experience in iOS app development using Swift or

objective C.

• Engineers with working experience in Swift or Objective C, iOS Frameworks, various

architecture patterns, OOPs concepts, MVVM etc.

• Experienced with iOS frameworks such as Core Data, Core Animation, UI Kitetc.

• Hands-on experience in multi-threaded programming and good knowledge of

networking concepts along with enhancing profiling apps.

• Hands-on with the tools like Git Bitbucket, JIRA, or Confluence.

• Experience of accessing data as JSON/ XML using REST APIs.

• Good to be experienced on Swift UI, Swift Package Manager, Swift Lint

• Knowledge of iOS design patterns and best practices.

Responsibilities

• Work towards making the interface of the Flam app & website visually world-class, clean and legible, intuitive to understand, and aesthetically appealing.
• Experienced in collaborating with Product Managers, UI/UX Designers, and Developers to see an idea through conceptualization, design, validation, and development
• Collaborate with team members from the Tech, Marketing, and Community teams
• Exceptional in terms of customer empathy, human-centric UI designs
• Good understanding of UX principles, Information Architecture, Usability techniques, and UI patterns

Requirements

• 3+ years of experience in building user interface
• Visual design sense across the board
• Designing UIs / Applying illustration skills to UIs
• Typography
• Communication with peers and clear articulation of thoughts and decisions
• Motion Design and Illustration Skills, Micro-animations of illustrations is a plus

• Budget max $70/hr
  6+ years of working on techno-functional components.

• Experience in Kronos application versions.

• Experience in configuring Overtime, Grace Period Calculation rules.

• Experience in configuring waiting period rules for vacation and sick codes for hires/rehires.

• Experience in building interfaces within Kronos architecture (inbound/outbound)

• Experience in building reports.

• Demonstrated strong analytical abilities.

• Mandatory in Kronos Interface development and troubleshooting, Application security roles, and workflow approvals mandatory.