Subodh Popalwar
Software Engineer, Memorres
About Hockystick Growth Marketing Pvt. Ltd.
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Required Skillset
· The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.
· Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.
· Must have relevant experience in team leadership, workflow organization, and project management.
· Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.
· Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.
· Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.
· Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.
· Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.
· The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.
· A proven track record in SEO showcasing improved SEO performance is crucial.
Job Description
· Guide the SEO team in applying best SEO practices to all online content.
· Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.
· Formulate effective on-page and off-page SEO strategies.
· Undertake keyword research for improving organic SEO rankings.
· Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.
· Establish systems and standards for optimizing all content for SEO.
· Design strategies and action plans for building high-quality, authoritative backlinks to our website.
· Monitor and assess search results and performance across major search channels.
· Execute data analysis to inform SEO strategy and provide enhancements.
· Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.
· Present detailed reports and insights to the team and stakeholders.
· Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.
· Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.
Google Analytics1 year + exp
Good in technical and on page seo
Basic knowledge of wordpress
Moz, semrush, ahref, screaming frog
Google analytics
Google search console
Yoast seo
Google keyword finder
Google page speed insights
This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.
Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights
Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.
Company Profile:
We are a curated marketplace where we connect potential pet parents with responsible breeders Pan-India to provide healthy and purebred pets alongside pet care guidance and pet supplies and services making us a complete pet ecosystem. Mr n Mrs pet rose to be a modern pet solution backed by a strong network of responsible breeders spread across Pan-India along with a team of Pet-parents and Pet-lovers who passionately contribute to making pets’ lives better. Our promise was to provide Healthy and Happy pets along with pet care assistance in all aspects of pet parenting and that’s how we have built Mr n Mrs Pet to be a complete pet ecosystem since 2016.
Requirements:
- Relevant experience in E-com.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Expert-level analytical and problem-solving skills, including using measurement and analysing large datasets to gain insights and drive business decision.
- Ability to think strategically.
- Demonstrated ability to lead product and merchandising decision-making and customer user journey optimization.
- Ability to execute high level sales volume.
- Demonstrates strong motivation and team building skills.
- Stay up to date on latest SEO trends and technical/algorithm search engine updates.
Responsibilities:
- Create content recommendations to gain organic traffic
- Track, report, and analyse website analytics
- Work with client development teams to ensure that SEO best practices
- Work with client teams to drive SEO in content creation and development.
- Consistently improve the customer journey and optimize the conversion rate throughout website through close collaboration with the design.
- Maximize revenue through diligent management of the products/categories/campaigns across the website.
- Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website.
- Collaborate with content/copy teams to provide keywords and phrases for optimal SEO performance of published content across all channels.
- Analyse and report lead provider/Lead aggregator performance to increase sales.
in a software services organization
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics, and Google AdWords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with the ability to make difficult decision
Shyja Shanoj
Manager - Business & Operations
Forte Recruitment Consultants
Kannur, Kerala, India
Google AnalyticsIntroduction
We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.
We are looking for teammates who are:
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder
Responsibilities
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
- Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
- Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
- Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
- Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
- Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results
Knowledge & Skills
- Proven relevant work experience of at least 3 years
- You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
- It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
- You are a highly goal-oriented individual and have excellent communication skills
- You are open-minded, curious, and a strong problem solver
Post: E-Commerce Executive – Amazon & Ebay
Location: GIDC Gate No.4, Naroda-Ahmedabad
Job Overview:
We are looking for a Specialist who can post advertisements, run campaigns, and can held our seller accounts.
Our company is looking for an E-Commerce Executive to join our online marketing and sales team. Our ideal applicant is organised enough to manage our online inventory and creative enough to help design social media campaigns to increase our digital sales. You will optimise our campaigns using marketing and SEO strategies and measure how much they increase web traffic by using analytics tools. While we prefer applicants who have a bachelor’s degree, it is more important that you have some experience managing a digital store or inventory of products.
E-CommerceExecutive Duties and Responsibilities
Manage our online inventory
Develop campaigns to increase digital sales
Optimise paid advertising campaigns using SEO and other tools
Help manage our online marketing presence, including on social media platforms
Monitor changes in website traffic or increases in sales
Assist with forming our company’s overall digital marketing strategy
E-Commerce Executive Requirements and Qualifications
Bachelor’s degree in marketing (preferred)
Experience managing digital product inventory
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
- In-depth experience with website analytics tools
- Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
We are looking to working with self-driven graduates who are looking for an opportunity to grow in the fields of search engine marketing, paid sales, PPC bidding and other performance-driven channels that make up a crucial chunk in digital marketing setup for business.
- Gain a thorough understanding of online marketing channels, everyday operations and processes of marketplaces like Amazon and Flipkart.
- Complete the analysis check list of the accounts to understand the market and its trends.
- Understand business requirements, perform and generate reports for PPC, daily account management of pay per click accounts on Amazon.
- Assist in the monitoring and maintenance of bids, quality score, account daily and monthly budget caps and other important metrics.
- Proactively make strategic PPC campaign recommendations.
- Understand client’s Amazon account performance in the management of Sponsored Product placements on all Amazon marketplace platforms.
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives.
- Provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals
- Keep pace with PPC industry, client domain market, search engine trends and developments.
- Work closely with the other team members on advertising to meet client goals.
- Communication to team and management on account performance, timelines, and results.
- Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives
Follow CutshortSubodh Popalwar
Software Engineer, Memorres