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Job Description for Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Company: Mydbops
Location: Pondicherry
About Mydbops
Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.
Role Summary:
We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.
Key Responsibilities
- Campaign Management & Execution
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
- Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
- Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams
Analytics & Data-Driven Decision Making (Critical Requirement)
- Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
- Build comprehensive campaign performance dashboards with actionable insights
- Analyze campaign data to identify trends, optimize spend, and improve conversion rates
- Provide weekly/monthly performance reports with clear recommendations
- Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
- Conduct A/B testing and implement data-backed improvements
Content & Creative Development
- Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
- Collaborate with technical teams to translate complex database concepts into compelling marketing messages
- Design infographics and explainer visuals for technical blog posts and LinkedIn content
Technical Collaboration
- Work closely with DBAs and technical staff to understand product offerings and client pain points
- Develop technically accurate marketing content for database optimization, migration, and managed services
- Stay updated on database industry trends and competitive landscape
AI & Automation
- Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
- Explore and implement marketing automation tools to improve efficiency
Must-Have Skills
Analytics & Tools (Non-negotiable)
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
- Experience setting up conversion tracking, UTM parameters, and attribution models
- Ability to analyze data and extract actionable insights
- Excel/Google Sheets proficiency for data analysis and reporting
Campaign Management
- 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
- Experience with B2B lead generation and marketing funnel optimization
Design & Content
- Proficiency in Canva, Figma, or Adobe Creative Suite
- Strong copywriting skills for technical B2B audiences
- Experience creating social media content and ad creatives
Technical Aptitude
- Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
- Familiarity with WordPress/Webflow, hosting platforms, and web technologies
- Comfortable working with technical teams and translating technical concepts
Nice-to-Have Skills
- Experience marketing SaaS, cloud, or database products
- Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
- Certification in Google Analytics, Google Ads, or digital marketing
- Experience with AI-powered marketing tools and LLM applications
- Understanding of SQL or database concepts
Job Details:
- Job Type: Full-time opportunity
- Work time: General Shift
- Mode of Employment - Work From Office (Pondicherry)
- Experience - 2-4 years
Role: Java Developer.
Location: Hyderabad
Mode of Employment : Permanent
Experience Required: 4 to 8 Years
Primary Skills:
Java , spring, Hibernate
Job Location: Pune
Experience: 4- 5 years
Functional Area - IT Software - Application Programming , Maintenance
Role Category : Programming & Design
Requirement / Job Description:
Core Skills:
Strong experience of Core Java (1.7 or higher), OOPS concepts and Spring framework (Core, AOP, Batch, JMS)
Demonstrated design using Web Services (SOAP and REST)
Demonstrated Microservices APIs design experience using Spring, Springboot
Demonstrable experience in Databases like MySQL, PostgreSQL, Oracle PL/SQL development etc
Strong coding skills, good analytical and problem-solving skills
Excellent understanding of Authentication, Identity Management, REST APIs, security and best practices
Good understanding of web servers like Tomcat Apache, nginx or Vertex/ Grizzly, JBoss etc
Experience in OAuth principles
Strong understanding of various Design patterns
Other Skills:
Familiarity with Java Cryptography Architecture (JCA)
Understanding of API Gateways like Zuul, Eureka Server etc..
Familiarity with Apache Kafka, MQTT etc.
Responsibilities:
Design, develop, test and debug software modules for an enterprise security product
Find areas of optimization and produce high quality code
Collaborate with product managers and other members of the project team in requirements specification and detailed engineering analysis.
Collaborate with various stake holders and help bring proactive closure on the issues
Evaluate various technology trends and bring in the best practices
Innovate and come out of the box solutions
Adapt, thrive and deliver in a highly evolving and demanding product development team
Come up with ways to provide an improved customer experience
Founded by experienced founders and funded by Tier-1 VCs, it is a solution
for democratizing the shopping experience on e-commerce platforms. Our aim is to
provide a superior shopping experience for all our partners and improve both
customer satisfaction and their GMV.Being an early-stage company, we are looking for self-driven, motivated people who want to build something exciting and are always looking out for the next big thing.We plan to build this company remotely, which brings freedom but also an added sense of responsibility. If all this sounds interesting to you read on
Responsibilities
● Design client-side and server-side architecture.
● Develop and handle well-functioning databases and applications which are
scalable.
● Write effective APIs.
● Build security and data protection settings.
● Maintain, and recommend software improvements to ensure responsiveness,
efficiency, strong functionality, and optimization
Skills and Requirements
● 2+ years' experience in a full-stack developer role
● Hands-on experience in Object-oriented design, Design Patterns, Data
Structure, Algorithm, Multi-threading.
● Hands-on experience with Node JS,/React/JavaScript-OOJS/ES6.
● Familiarity with HTML5, CSS3, Json.
● Experience in API creation and RESTful services, and Microservices, AWS,
Docker.
● Experience with Linux, service development and deployment
Traits we value
● Ability to handle the short turnaround time projects effectively
● Independent, resourceful, analytical, and able to solve problems effectively
● Ability to be flexible, agile, and thrive in chaos
● Excellent oral and written communication skills
About the Company
Ethics Infotech offers complete IT Outsourcing solutions to our customers with some specific services like ERP System, turnkey software solution for Pharma supply chain, Mobile Applications, Odoo/SAP, POS Machines, POS Systems e-commerce websites, Web Designing and development in India. We are full-service POS systems, ERP systems, Turnkey Software Solutions for Pharma Supply chain services, Odoo/SAP that partner with your venture to motivate plausibility. Our offices are Located at Various cities Vadodara, Surat, Rajkot, Dehradun, Gurugram & Ahmedabad.
Designation: PHP Developer
Location: Vadodara (On-Site)
Job Description:
Role & Responsibilities
- Work on PHP/Laravel themes and plug-in development project.
- Work on PHP/Laravel customization project according clients Requirements.
- Work includes coding, handling support-requests, unit testing via Debugging code and project documentation.
- Explain and guide the flow of product/project to customers.
Requirements
- Exp using PHP of Minimum 3 years
- Exp using Laravel / Symphony / CodeIgniter minimum 1 years
- A motivated self-starter
- Creative approach to solving problems
- Knowledge of different-different frameworks will be plus
- Must have knowledge of Short code and API integration
- Knowledge with MySQL
- Understanding of cross-platform and cross-browser issues
- Good Communication Skill candidate have high preference
We are looking to hire a talented and experienced Video Editor to join our Digital marketing agency. As a video editor, you will be responsible for assembling recorded film and video footage, applying artistic editing techniques and creating finished, broadcast-worthy projects that accurately reflect the vision of the production director. To ensure success as a video editor, you should have expert knowledge of modern video editing techniques, be able to visualize directorial concepts and work according to a strict time schedule. Ultimately, a top-notch video editor can perfectly translate a director's idea into a beautifully crafted film or video piece, worthy of broadcasting.
Focusing on the ever-growing demand in the food industry, our client acts as a neighbourhood artisan bakery at a national scale. The main concept here is to provide freshly baked, high-on-quality, authentic European bakery products and breads. Their products include sourdough loaves, artisan breads, croissants & rolls, freshly baked cookies, cakes, premixes etc.
Headquartered in Mumbai, our client was co-founded in 2013 by a husband and wife duo, one of whom is an IIM-Ahmedabad graduate and the other is an internationally trained baker.
Starting with 4 bakers in 2013 and growing over time, today, our client prepares more than 10,000 loaves of bread a day and their creations are shared with all of India.
As a Performance Marketing Manager, you will be responsible for generating revenue in the D2C vertical as per the company’s business plan.
What you will do:
- Creating and implementing successful campaign strategies for performance marketing on FB/Insta/ Google, etc
- Developing a team under them to help with analytics and execution of digital campaigns
- Designing and running marketing campaigns on these portals and report its ROI with analytics
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, opmization for key traffic KPIs via paid, organic & own media channels
- Monitoring web analytics dashboards and key reporting tools, pointing out key areas of importance
- Driving the collection and understanding of customer engagement data to identify conversion optimization opportunities
- Using a process of testing to prove hypotheses and recommending performance optimizations
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
- Helping support weekly and monthly reporting of channel metrics, goals, and other KPIs
Desired Candidate Profile
What you need to have:- In depth knowledge of how to run successful digital campaigns including the quality of content creation
- Ability to run specific campaigns for top of funnel customers and different campaigns for retargeting boom of funnel customers
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations
Roles and Responsibilities
- Develop and manage highly trafficked, highly scalable web properties with PHP5 using Laravel/ZEND CodeIgniter/Yii/Symfony framework.
- Understand the specifications to define system requirements.
- Collaborate and communicate project updates and progress to team members and clients.
- Analyze, design, code, debug, test, document and deploy changes to the system.
What you will do:
- Working with hiring managers to understand immediate and future requirements in the various business units
- Handle recruitment activities from gathering the requisitions, sourcing, screening, interviews, offers, follow-up till the candidate joins
- Implementing hiring strategies that can attract top talent with required skillsets
- Building an effective pipeline of candidates and managing candidate relationships
- Choosing the optimum recruitment channel with a special focus on new age sourcing techniques
- Ensuring delivery within agreed timelines and a formal tracking process/ reporting/ metrics
- Handling salary mapping, offer negotiation and following up with the candidates
- Managing reporting, analytics and key recruitment SLAs like cost per hire, recruitment cost ratio, source mix, offer to join ratio, hiring TATetc./ processes and compliance
- Stakeholder Management
What you need to have:
- Minimum 3+ years of experience in the recruitment domain
- Proven track record of hiring candidates, across levels in Engineering and Product functions
- Good communication and interpersonal skills
- Good with reports and creating dashboards
- Awareness of the latest sourcing channels and techniques
- Creative approach to work









