Sales Development Representative

We are looking for motivated Power Platform Interns with an interest in Power Apps and Power Automate to join our team remotely for a 3-month internship. This role is ideal for students or graduates who want hands-on experience in building low-code applications, workflow automation, and process optimization. While this is an unpaid internship, interns who successfully complete the program will receive a Completion Certificate and a Letter of Recommendation. 

Responsibilities:

• Software Development with C++ for Autonomous drive project.
• QT Library (no GUI features)
• Object Oriented Analysis / Object Oriented Design
• C++ Template implementation
• C++17 specifics like “std::optional”
• Macro implementation
• Implementation of Clean Code
• Static Code Analysis
• CMake

Qualifications:

•  Excellent GIT knowledge especially how to merge, Rebase
•  University degree in Electrical/Electronic engineering, Computer Science or similar
• Minimum 1 to 5 years of embedded software development experience on Yocto Linux based projects in automotive domain
• Expert in C++ programming
• Strong debugging skills
• Good communication skills

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

RequiredSkills:

• Minimum of 4-6 years of experience in data modeling (including conceptual, logical and physical data models. • 2-3 years of experience inExtraction, Transformation and Loading ETLwork using data migration tools like Talend, Informatica, Datastage, etc. • 4-6 years of experience as a database developerinOracle, MS SQLor another enterprise database with a focus on building data integration process • Candidate should haveanyNoSqltechnology exposure preferably MongoDB. • Experience in processing large data volumes indicated by experience with BigDataplatforms (Teradata, Netezza, Vertica or Cloudera, Hortonworks, SAP HANA, Cassandra, etc.). • Understanding of data warehousing concepts and decision support systems.

• Ability to deal with sensitive and confidential material and adhere to worldwide data security and • Experience writing documentation for design and feature requirements. • Experience developing data-intensive applications on cloud-based architectures and infrastructures such as AWS, Azure etc. • Excellent communication and collaboration skills.

Intellectual Skills:

• Excellent communication skills and up-to-the-mark language proficiency.
• Sharp listening, analytical, synthesizing and problem-solving skills.
• Ability to remain professional, confident and patient at all times.
• Quick learner and effective coordinator. 

Technical Competency: 

• Significant PHP knowledge, including experience building/customizing object-oriented web-application in PHP.
• Past working exposure with Zend Framework, Cake PHP, Laravel, Symfony OR any other MVC focused PHP web application framework that consists set of reusable PHP components/libraries.
• Good experience interacting with MySQL database systems through an abstraction layer in addition to the ability to write raw SQL statements.
• Basic knowledge with client-side scripting and familiarity with JavaScript libraries and frontend development approaches.

Key Responsibility Areas: 

• Codebase development & various frontend/backend feature enhancements for applications
• Managing development processes, version control, build/deployment release planner and other technical documentation/working notes
• Prioritize and proactively manage the work-task/tickets that come through any queue or roadblocks
• Proactively communicate issues or delays to the leads
• Understand and effectively communicate various status updates, progress and decisions with clienteles’ team
• Ongoing reporting on project activities and ensuring timely completion of projects/assignments

• Amazon & Flipkart, managing FBA inventories on affiliate platforms and reviews across platforms, managing the brand store on Amazon, maintaining price parity across platforms, coordinating with the in-house logistics teams & ensuring the stock availability in Amazon & Flipkart warehouses to avoid sale loss due to stockouts.                                                                                           

Requirement                     

• Should have exposure of working on D2C (Direct to Consumer)/B2C (Business to Consumer) brands E-commerce websites                                                                   

Skills required    

• prior experience of setting up analytics function from end to end would be desirable, skilled in SQL & data visualization,6+ years of experience in analytics function is desirable,
• Excellent communication skills,
• Calm under pressure; you have a sense of urgency but channel it into productively working through any issues