Sr. Executive - Investment
Global Media Agency
Sr. Executive - Investment at Global Media Agency · Gurugram · 3 - 4 years · Posted 6 Sep 2022
3 - 4 yrs
Best in industry
Gurugram
Skills
Media Buying
Negotiation
Media planning
- Company Activation Specialist team is accountable for tactical Buying and implementation for a set of clients.
- WM Activation Specialist team to understands clients’ brand identity. Agency’s deliverables and campaign KPI’s.
- Understand the campaign brief received from Agency Specialist lead, and provide benchmarking/ planning rates / final negotiation in line with SOP.
- Coordination with other stakeholders, mainly the WM Planning team for deal closures
- Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc.
- Optimize the activation plan to achieve the objectives/ KPI.
- Close the optimized plan with Activation Specialist lead.
- Track the live campaigns on daily/ weekly basis in terms of spot implementation, campaign performance, mid- evaluations etc.
- Campaign management including performance and corrective measures. Campaign inflight optimization is compulsorily done for every single campaign
- Follow end to end process for Campaign execution and Campaign management.
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Remote only
2 - 5 yrs
₹7L - ₹10L / yr
Facebook Marketing
Role Description:
We are looking for a Meta Ads Media Buyer to join our team. You will own live campaign performance - monitoring metrics, making optimisation decisions, and acting on defined thresholds. This is a hands on, data-driven execution role.
You will follow defined systems and processes, work with a structured team, and be accountable for performance outcomes on a daily basis.
Key Responsibilities:
- Monitor campaign performance and make optimisation decisions within defined parameters
- Identify underperforming campaigns and escalate or act based on defined thresholds
- Maintain accurate naming conventions, budget logs, and daily reporting
- Coordinate with the CMO on performance flags, budget changes, and campaign adjustments
- Communicate clearly and proactively with the team on Slack
Qualifications:
- 2-5 years of hands-on experience running Meta Ads campaigns
- Strong understanding of campaign structure: objectives, ad sets, audiences, placements, and bidding
- Comfortable reading performance data and making decisions based on metrics (CPL, CTR, CPC, ROAS)
- Detail-oriented - you follow SOPs precisely and flag discrepancies without being asked
Working Hours & Schedule:
- Shift Timing: 10:00 PM to 6:00 AM IST/ 4:00 PM - 12:00AM IST
- Rotational Shift: Work schedules may rotate based on team and campaign requirements
- Weekly Off: 2 days off per week on a rotational basis
Compensation & Benefits:
- Monthly Performance Bonus: USD $50-$400, in addition to the basic salary, based on performance and applicable bonus criteria
- 100% Remote: Work from anywhere in India
- Structured onboarding with clear SOPs and training materials
- Collaborative team environment working on large-scale digital creative production and performance campaigns
System & Internet Requirements:
- Windows/Mac with minimum Intel i5 or equivalent processor
- SSD storage preferred
- 8GB RAM minimum (16GB recommended)
- High-speed internet: 30 Mbps download / upload or above
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Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma
Full Stack Developer - AverlonI had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort