Sr. Executive - Investment

Global Media Agency

Sr. Executive - Investment

Sr. Executive - Investment at Global Media Agency · Gurugram · 3 - 4 years · Posted 6 Sep 2022

Sr. Executive - Investment

at Global Media Agency

Agency job

3 - 4 yrs

Best in industry

Gurugram

Skills

Media Buying

Negotiation

Media planning

Company Activation Specialist team is accountable for tactical Buying and implementation for a set of clients.
WM Activation Specialist team to understands clients’ brand identity. Agency’s deliverables and campaign KPI’s.
Understand the campaign brief received from Agency Specialist lead, and provide benchmarking/ planning rates / final negotiation in line with SOP.
Coordination with other stakeholders, mainly the WM Planning team for deal closures
Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc.
Optimize the activation plan to achieve the objectives/ KPI.
Close the optimized plan with Activation Specialist lead.
Track the live campaigns on daily/ weekly basis in terms of spot implementation, campaign performance, mid- evaluations etc.
Campaign management including performance and corrective measures. Campaign inflight optimization is compulsorily done for every single campaign
Follow end to end process for Campaign execution and Campaign management.

Company Activation Specialist team is accountable for tactical Buying and implementation for a set of clients.
WM Activation Specialist team to understands clients’ brand identity. Agency’s deliverables and campaign KPI’s.
Understand the campaign brief received from Agency Specialist lead, and provide benchmarking/ planning rates / final negotiation in line with SOP.
Coordination with other stakeholders, mainly the WM Planning team for deal closures
Negotiate with Vendors for your activation plan including campaign value adds, FCT management, campaign execution etc.
Optimize the activation plan to achieve the objectives/ KPI.
Close the optimized plan with Activation Specialist lead.
Track the live campaigns on daily/ weekly basis in terms of spot implementation, campaign performance, mid- evaluations etc.
Campaign management including performance and corrective measures. Campaign inflight optimization is compulsorily done for every single campaign
Follow end to end process for Campaign execution and Campaign management.

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Read about what our users have to say about finding their next opportunity on Cutshort.

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Full Stack Developer - Averlon

I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.

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