Sr. Engineer - Application & Engineering

Job Title: Paid Ads expert.

Experience: 3+ Years

Work Type: Full-Time (5 Days Working).

Location: Noida(On site) / UK(WFH).

About the Role:

We are looking for a results-driven Paid Ads Expert with 3–4 years of hands-on experience in managing and optimising paid campaigns across Google and social media platforms. The ideal candidate should have a strong analytical mindset and a proven track record of driving ROI through performance marketing.

Key Responsibilities:

Plan, create and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max etc) and social media platforms (Meta, LinkedIn, etc.)

Optimise campaigns to achieve KPIs such as leads, conversions, CTR and ROI.

Conduct keyword research, audience targeting and competitor analysis.

Monitor daily campaign performance and implement data-driven improvements.

Manage budgets effectively to maximise campaign performance.

Create compelling ad copies, creatives and landing page recommendations.

Perform A/B testing on ads, audiences and bidding strategies.

Generate detailed performance reports and insights for stakeholders.

Stay updated with latest trends, tools and platform updates in paid media.

Required Skills & Qualifications:

3+ years of experience in Google Ads and Paid Social Advertising.

Strong knowledge of campaign structures, bidding strategies and optimisation techniques.

Experience with platforms like Meta Ads Manager, LinkedIn Ads, and Google Analytics.

Understanding of conversion tracking, GA4, Tag Manager and attribution models.

Ability to analyse data and translate insights into actionable strategies.

Strong communication and reporting skills.

Basic understanding of landing page optimisation and CRO.

Good to Have:

Experience with remarketing and funnel-based campaigns.

Knowledge of A/B testing tools and heatmaps Experience handling international clients (AU, US, UK markets).

Why Join Us?

5-day working environment with a healthy work-life balance.

Opportunity to work on diverse and high-impact campaigns.

Growth-focused and collaborative team culture Continuous learning and upskilling opportunities.

Mple.ai is an AI-powered training platform for enterprises, designed to deliver scalable, measurable, and impactful training through role-plays and AI-driven evaluations.

Our platform allows enterprises to create custom simulations or use pre-built templates, making training more relevant, effective, and impactful. With mple.ai, companies streamline training, improve communication, and empower teams to sell smarter and faster.

Role Overview:

We are seeking a passionate and hands-on marketing professional with 3 +years of experience to lead our marketing efforts. The ideal candidate should have a proven track record in SEO, digital campaigns, ads management, and marketing strategy execution. Experience in AI companies or technology-driven businesses will be preferred.

Key Responsibilities:

• Develop and execute end-to-end marketing strategies to build brand visibility and drive lead generation.
• Manage SEO activities, ensuring website ranking and organic traffic growth.
• Plan, launch, and monitor digital campaigns across platforms (Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Create and manage content for marketing channels, including blogs, newsletters, and social media.
• Analyze campaign performance metrics and optimize for ROI.
• Collaborate closely with leadership to align marketing goals with business objectives.
• Stay updated with AI industry trends and competitor activities to drive innovation in marketing efforts.

Requirements:

• 3+ years of marketing experience, preferably with exposure to AI/tech companies.
• Strong expertise in SEO, digital marketing campaigns, and paid ads.
• Proven experience working in an individual contributor capacity with end-to-end ownership of projects.
• Excellent analytical skills with proficiency in tools like Google Analytics, SEMrush, or similar.
• Strong communication and creative thinking skills.
• Ability to thrive in a fast-paced, startup environment.

What We Offer:

• Opportunity to build and lead marketing from the ground up in a growing AI company.
• A collaborative and innovative work environment.
• Competitive salary and growth opportunities.
• Onsite role at our Mulund West, Mumbai office (5 days a week).

Job Title: Head of Marketing

Location: Mulund West, Mumbai

Joining: Immediate

Employment Type: Full-Time

Experience: 3+Years

Job Role:

The role is for an SAP UI5 Consultant responsible for developing and enhancing web applications using SAP UI5 and related technologies.

Responsibilities:

1. Develop Fiori-like web applications based on SAPUI5.
2. Implement REST Web services and enhancements to SAP Fiori apps.
3. Work with Web Technologies including HTML5, CSS3, and JavaScript.
4. Participate in knowledge transfers and evaluate new technologies.
5. Understand and implement software architecture for enterprise applications.

Qualifications:

The candidate should have a BA/BE/BTech qualification with excellent verbal and written communication skills in English. Ability to work flexible hours is necessary.

A Business Development Executive (BDE) typically has the following job duties:

1. Identifying new sales leads, through business directories, client referrals, and participation in industry events.

2. Researching and analyzing sales options, and then pursuing the most promising leads.

3. Building and maintaining relationships with clients, both existing and new.

4. Negotiating deals and agreements with clients and closing sales.

5. Keeping accurate records of all sales activities and results, using customer relationship management software.

6. Maintaining regular communication with upper management, providing information on the status of sales efforts and reporting on any issues or opportunities that arise.

7. Continually seeking new ways to improve sales performance and reach targets.

8. Education and experience required for BDE role varies across different organizations, typically a bachelor's degree in marketing, business, or a related field is desired. Relevant experience in sales, marketing, or a related field, as well as excellent communication and negotiation skills, are also important.

About FirstPrinciples & The Role

FirstPrinciples is a Tech Holding company and this role is specifically working with the Web Design Team. This team collaborates with the different marketing teams (internal & clients) to design and develop marketing driven websites that generate leads. The role requires an individual to have an eye for design, conceptual understanding of SEO and digital marketing, and knowledge of the WordPress CMS. This role requires an individual to have strong attention to details and strong project management and stakeholder management skills.

Executive Summary
This role is for a design and marketing focused Project Coordinator who will work on website design and development projects. We typically use WordPress as our CMS and iterate fast on websites depending on the requirements from the marketing team. We are looking for someone who is a strong communicator, an eye for design, and is able to make minor content changes as required. 

Requirements

• Conceptual understanding of SEO and Digital Marketing Principles
• Strong eye for web and mobile site design
• Past experience working with the WordPress CMS
• Decent copy writing skills to give direction to the copy writer and also directly make edits to the content as required
• Strong written and verbal communication skills
• Strong project coordination skills

We are looking for a Node.js Developer responsible for managing the interchange of data between the server and the users. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You may also need to integrate the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is desirable, but not essential. 

We are a top-quality boutique software development company. Delivering solutions that meet customers’ needs, business expectations. We combine proven techniques, industry knowledge and our technology expertise of skilled software developers to deliver high-quality software solutions. 

Duties and responsibilities: 

• Work as part of a team developing applications and services using Agile development methods. 
• Contribute to team and organizational improvements in process and infrastructure. 
• Code, test and operate node.js based services. 
• Effectively use tools and ingenuity to identify and fix defects before they become a problem. 

Requirements and qualifications: 

• Previous working experience as a Node.js Developer for 2 years or more. 
• In depth knowledge of Node.js. 

• Hands on experience with HTML, CSS, and AJAX. 
• Applicable knowledge of web libraries and frameworks. 
• Familiarity with the whole web stack, including protocols and web server optimization techniques. 
• Strong analytical skills and problem-solving aptitude. 
• Ability to work with stakeholders and fellow developers. 

• Good understanding of SQL databases.  
• Good understanding of REST APIs.