Solution Engineer

Job Title - Performance Marketing Manager

Location - Pune 

We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity. In this role, you will drive digital marketing strategies specifically tailored for the real estate sector, focusing on customer acquisition, lead generation, and revenue growth.

You will have a deep understanding of various online marketing channels, analytics, and performance tracking to optimize campaigns and maximize return on investment (ROI). This role requires a data-driven mindset, strong analytical skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.
• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.
• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimize campaign targeting and messaging.
• Monitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.
• Develop and execute performance marketing campaigns across digital channels such as Google Ads, Facebook, Instagram, and LinkedIn
• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.
• Utilize web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Lead client calls for optimization and reporting purposes.

Skills and Qualities:

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• Proven 3+ years of work experience as a Performance Marketing Manager or in a similar digital marketing role.
• Experience of working in the Real Estate Industry.
• Strong understanding of performance marketing concepts, channels, and best practices.
• Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other programmatic platforms.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

What We Offer:

• Learn from industry experts and scale your career in real estate performance marketing.
• Be part of an innovative, data-driven, and supportive team.
• Access the latest marketing automation and analytics platforms.

About us:

Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educator and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.

Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured “Series-D” funding.

Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below! 

Note - Malayalam, Telugu, and Kannada speaking candidates apply only!
Work from office (Noida) till probation period, post which remote work.

What you will do?

• Discover/ connect/ pitch/ onboard niche e-learning content creators in the universe
• Come up with out-of-the-box strategies to engage with potential content creators using various channels in a cost-effective manner
• Help customers understand and imagine the possibilities and potential that our platform provides to them
• Be proficient in conducting live demos and resolving any technical queries that the customers might have

You should apply if you

• Have a strong business acumen, strong analytical aptitude and a problem-solving attitude
• Are multi-tasker, critical thinkers, and tactical executioners
• Have worked with different teams and stakeholders and built strong customer relations
• Have worked with high-growth start-ups for a year or longer
• Have excellent communication and interpersonal skills

Only apply on this link - https://loginext.hire.trakstar.com/jobs/fk025uh?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk025uh?source=

LogiNext is looking for a technically savvy and passionate Associate Vice President - Product Engineering - DevOps or Senior Database Administrator to cater to the development and operations efforts in product. You will choose and deploy tools and technologies to build and support a robust infrastructure.

You have hands-on experience in building secure, high-performing and scalable infrastructure. You have experience to automate and streamline the development operations and processes. You are a master in troubleshooting and resolving issues in dev, staging and production environments.

Responsibilities:

• Design and implement scalable infrastructure for delivering and running web, mobile and big data applications on cloud
• Scale and optimise a variety of SQL and NoSQL databases (especially MongoDB), web servers, application frameworks, caches, and distributed messaging systems
• Automate the deployment and configuration of the virtualized infrastructure and the entire software stack
• Plan, implement and maintain robust backup and restoration policies ensuring low RTO and RPO
• Support several Linux servers running our SaaS platform stack on AWS, Azure, IBM Cloud, Ali Cloud
• Define and build processes to identify performance bottlenecks and scaling pitfalls
• Manage robust monitoring and alerting infrastructure 
• Explore new tools to improve development operations to automate daily tasks
• Ensure High Availability and Auto-failover with minimum or no manual interventions

Requirements:

• Bachelor’s degree in Computer Science, Information Technology or a related field
• 11 to 14 years of experience in designing and maintaining high volume and scalable micro-services architecture on cloud infrastructure
• Strong background in Linux/Unix Administration and Python/Shell Scripting
• Extensive experience working with cloud platforms like AWS (EC2, ELB, S3, Auto-scaling, VPC, Lambda), GCP, Azure
• Experience in deployment automation, Continuous Integration and Continuous Deployment (Jenkins, Maven, Puppet, Chef, GitLab) and monitoring tools like Zabbix, Cloud Watch Monitoring, Nagios
• Knowledge of Java Virtual Machines, Apache Tomcat, Nginx, Apache Kafka, Microservices architecture, Caching mechanisms
• Experience in query analysis, peformance tuning, database redesigning, 
• Experience in enterprise application development, maintenance and operations
• Knowledge of best practices and IT operations in an always-up, always-available service
• Excellent written and oral communication skills, judgment and decision-making skills.
• Excellent leadership skill.

We are looking for a Senior Performance Marketing manager (PPC/SEM) who will be responsible for paid advertising for this company across Google Ads, Social ads and other demand-gen channels.

Our ideal candidate has a blend of analytical and creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our Sales, product, design, and broader marketing teams.

• Strategise, execute, monitor, and manage campaigns across multiple platforms such as Google Ads (incl. Search, Display & Youtube),, Facebook Ads & Linkedin Ads.
• Oversee growth in performance campaigns to meet the brand's business goals and strategies.
• Should have hands-on experience on managing landing pages, keyword plans, ad copies, display ads etc.
• Should have extremely good analytical skills to figure out the signals in the campaigns and optimize the campaigns using these insights. 
• Implement ongoing A/B and user experience testing for ads, quality score, placements, dynamic landing pages and measure their effectiveness.
• Monitor campaign performance & budget pacing on a day-to-day basis. 
• Measure the Campaign performance parameters methodically, analyze campaign performance, compile and present detailed reports with proactive insights.
• Be informed on the latest trends, best practices, and standards in online advertising across demand-gen channels.
• Perform Media Mix modeling. Design, develop, and monitor other digital media buying campaigns.

• 5-10 years of pure PPC experience, preferably in a SaaS company managing annual budgets of more than 2 mn USD.
• Highly comfortable with Google Ads Editor, Linkedin Ads, Facebook Business Manager & such.
• Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyze Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
• Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
• [Good to have] Working knowledge of SQL, Data Warehouses (Bigquery), Data connectors/pipelines, blends/joints (for blending multiple data sources) etc.
• In-depth experience with GA4. Clear understanding of Web Analytics.
• Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
• Experience with running Campaigns for US, European, and the global markets.

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at this company

It  is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Company offers a suite of three products - Plum, Empuls, and Compass. The company works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Company is a 300+ strong team with four global offices in Dubai, San Francisco, Dublin, Singapore, New Delhi.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

‍