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As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.
You will be responsible for driving:
- Demand generation and pipeline for sales
- Brand awareness and category leadership in flexible workspaces
- Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)
Key Responsibilities
Strategy & Leadership
- Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
- Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
- Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.
AI-First, Experiment-Driven Growth
- Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
- Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
- Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.
Hands-on Campaign Execution
- Personally create and launch campaigns across channels:
- Performance: Google Ads, Meta, LinkedIn, retargeting.
- Organic: SEO, blog, landing pages, community, LinkedIn.
- Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
- Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
- Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).
Brand & Content
- Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
- Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
- Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.
Data, Tooling & Operations
- Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
- Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
- Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.
MERN Stack Devolper:-
Job Description: -**
Full Stack Developer will work closely with cross-team to discover effective and elegant solutions to complex problems.
Excellent knowledge of HTML, CSS, Material-UI and Responsive.
Strong concepts of Javascript, ReactJs, NextJS.
Should have Excellent Experience of Node.js.
In-Depth knowledge of Express Js, JavaScript,
Should have experience in MongoDB, GraphQL, and any graph Database
Experience working with REST APIs.
Good Knowledge of AWS – Beanstalk, EC2, S3, Lambda, Cloud Watch.
Good Knowledge of JSON, API, and JWT.
Good Knowledge of Firebase – Authentication, Firestore, Realtime DB, Hosting.
·Good understanding of/experience with CI tools (Jenkins, Github Actions) and testing frameworks
Good to have Agile Continuous Deployment experience.
Ability and willingness to manage multiple projects/tasks.
Great collaborator who takes initiative, asks questions, explains themselves clearly, and are open to feedback
Ability to Identify and fix production and non-production application issues as a part of the deployment.
Should have completed B. Tech and 2+ years of experience in IT department
Understanding accessibility and security compliance (Depending on the specific project)
User authentication and authorization between multiple systems, servers, and environments.
Integration of multiple data sources and databases into one system
Understanding fundamental design principles behind a scalable application.
Good communication and language skills.
Strong focus on performance optimizations, caching, and scalability.
Ability to deal well with ambiguous/undefined problems; ability to think abstractly.
No salary bar for a good candidate
About Edstellar
Edstellar provides instructor-led corporate training solutions designed to address every organizational learning requirement. With a global pool of over 5000 certified corporate trainers, Edstellar offers a robust training management platform and tailored training packages that enable organizations to scale training, centralize administration, and overcome training management challenges. Our end-to-end training management capabilities help organizations achieve success through a seamless learning experience.
Job Description: Junior Product Marketing Executive (Fresher)
Location: Bangalore
Start Date: Immediately
CTC (Annual): ₹3,00,000 - ₹3,60,000
Experience: 0 year(s) (Fresher)
Apply By: 31st March 2025
About the Role
Edstellar is seeking a passionate and motivated Junior Product Marketing Executive to join our dynamic marketing team. As a Junior Product Marketing Executive, you will assist in conducting market research, creating engaging marketing content, and collaborating with sales and product teams to position our products effectively. This is an excellent opportunity for freshers looking to kick-start their career in product marketing.
Key Responsibilities
- Market Research: Conduct research on market trends, customer preferences, and competitor strategies to assist in effective product positioning.
- Marketing Content Creation: Assist in the development of marketing materials, including social media content, blog posts, and email campaigns, to promote products and engage the target audience.
- Collaboration with Teams: Work closely with sales and product teams to gather insights, create compelling messaging, and support go-to-market strategies for new and existing products.
Skills Required
- English Proficiency (Spoken & Written): Strong communication skills for content creation and collaboration.
- Market Analysis: Ability to conduct research and analyze market trends.
- Product Management: Understanding of product development and positioning strategies.
- Product Strategy: Assist in formulating marketing strategies based on market research and product insights.
Preferred Certifications:
- Learn Business Communication
- Learn Digital Marketing
- Learn Business Analytics
Who Can Apply
- Candidates based in Bangalore.
- Freshers with an MBA in Marketing or BBA in Marketing.
Training, Salary and Perks
Product Marketing Internship Details
Position: Junior Product Marketing Executive (Intern)
Location: Bangalore
- Stipend: ₹10,000 for the training period
- Post-Training Opportunity: Candidates who successfully complete the training phase and pass the final assessment will be offered full-time employment with Edstellar based on their overall performance and demonstrated skills.
- CTC (Post-Training): ₹3,00,000 – ₹3,60,000 per annum
- Stipend: ₹15,000 for the training period
- Post-Training Opportunity: Candidates who successfully complete the training phase and pass the final assessment will be offered full-time employment with Edstellar based on their overall performance and demonstrated skills.
- CTC (Post-Training): ₹3,00,000 – ₹3,60,000 per annum
- Working Days: 5 days a week work culture
As a Manager- Visual Product Design, you will lead and manage the entire design process from ideation to execution of company products. We are looking for someone who can
focus on the functionality and overall visual elements that enhance the client’s ability to navigate within digital products effortlessly.
Job Responsibilities
• Oversee new product and enhancements' design process, ensuring
a consistent and user-friendly experience.
• Mentor associate designers, providing guidance and feedback to help them nurture their skills.
• Work closely with product managers, engineers, and other stakeholders to align design vision with business goals and technical constraints.
• Strategically plan and create visual aids like wireframes, storyboards,
prototypes, user flows, process flows, and site maps to articulate and
showcase user interface designs.
• Present product design ideas to leadership and take direction whenever necessary.
• Showcase great UX and UI solutions, having worked on initiatives end to end from Product Discovery to continuous improvements.
• Provide feedback on existing or newly developed user experiences to the engineering team.
• Develop and maintain design systems, ensuring consistency and efficiency in our digital products.
• Stay up-to-date with the latest UI trends, techniques, and technologies.
• Collaborate closely with cross-functional teams, including engineering and product management to define and implement innovative solutions for product direction, visuals, and experience.
• Take ownership of meeting deadlines and delivering high-quality results on time.
Skills & Qualifications
• Any Bachelor’s or Master’s degree or any other design-related field of study.
• 10+ years of experience as a product designer, with a strong portfolio
showcasing your work.
• Strong portfolio demonstrating UI design skills and experience in creating design systems and components.
• Experience with responsive design and an understanding of the nuances of designing for various devices and platforms.
• Strong understanding of user-centered design principles and best practices.
• Demonstrate high proficiency in Figma, encompassing component creation and management, prototyping, and collaboration features, along with excellent visual design skills and a keen sensitivity to user-system interaction.
• Excellent communication skills, able to clearly articulate design decisions and work collaboratively with non-design stakeholders.
• Ability to solve problems creatively and effectively with a passion for creating user-centric solutions which will require high level of creativity and initiative to bring innovative ideas to the table.
Experience 4-6 yrs (Sr developer ) 6-8 yrs (Lead)
Responsibilities
- Interact closely with design, product, and development teams to create elegant, usable, responsive and interactive interfaces across multiple devices.
- Turning UI/UX designs into prototypes, creating excellent interactions from designs, writing reusable content modules and maintainability of the code.
- Implement UI development principles to ensure that the product client-side serves at scale.
- Review and optimize the app usage by monitoring key metrics and rectifying the issues proactively.
- Review and Optimize application usage, by monitoring key metrics, for maximum speed and scalability
- Mentoring and guiding the team members.
- An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.
Requirements
- 5+ years of relevant work experience as a web developer, UI developer, Angular Developer or front-end engineer.
- Sound knowledge in HTML, CSS & JavaScript.
- Familiar with UI layouts, SASS, Bootstrap, and the CSS GRID system
- Proficient with Typescript (Angular 2 & above)
- Thorough understanding of the responsibilities of the platform, database, API, caching layer, proxies, and other web services used in the system.
- Passionate to create good design and usability
- A team player with excellent communication skills
- We are a startup team of 60+ amazing & diverse individuals from various backgrounds, ethnicities, and ages.
- We are an employee-first Product Company (not a service-based business), and you get to be a part of an amazing product roadmap.
- This is a 100% remote working opportunity with occasional company & team meetups (which is a lot of fun!)
- We guarantee your experience to be 10x more enriching and faster than a traditional MNC environment
- We work on exciting technologies and are open to try out new things.
- We are close-knit like a family and motivate each other to grow constantly
- We are looking for full stack developers with both front end & backend experience (Angular & .NET & MS SQL)
- In case you don't have much front-end experience in Angular not to worry but backend experience in .NET is critical.
- You should have at least 1 year of relevant experience and not more than 5 years of experience.
- You are interested in being a part of a startup journey of a Product Company.
- Understand existing Web applications & Develop and maintain .NET Web applications
- Deliver within specified timelines and up to expected quality standards
- Enhance Web applications as per client change requests
- Ability to migrate applications from Angular 1 to Angular 2 and above
- Perform root cause analysis to address issues reported
- Liaise with peers, if required, and coordinate with other teams (DB, Testing, Front-end) to ensure timely and qualitative delivery.
- Employee Medical Insurance
- Flexible Working Hours
- Remote Working (Freedom to work from anywhere)
- Fast-paced & employee-first work culture enabling you to grow faster
- Gain deep insight into the Marketing & Advertising industry
- Opportunity to interact with clients
- Performance-driven culture – 6 months appraisal cycle
- Strong knowledge of Net Core 2.0 with more than 2 live projects
- Basic front-end knowledge of Angular 2+, HTML Javascript, and JQuery skills
- SQL Server 2012/2016
- MVC, Design Patterns & Object-oriented analysis and design (OOAD)
- Strong analytical skills
- Fast self-learning attitude
- Exhibit trust & self-respect
- Are a good team player
- Able to manage work & deadlines
- Strong knowledge of Front-end (Angular 2+)
- Knowledge of ASP.Net Web forms
- Experience with Git
- Familiarity with Azure & AWS platforms
- Leadership/Mentoring skills
Requirements -
-
2+ years of relevant work experience as a Developer or SDET
-
Fluency in Java and Javascript test Automation
-
Comprehensive knowledge of unit, integration and functional testing
-
Experience working with tools such as Cypress
-
Hands-on experience in writing API automation scripts and unit test scripts
-
Experience in independently building test automation frameworks for Web and Mobile
-
Good knowledge of databases and querying language
-
Experience of working “AGILE + DevOps” process management methodology
-
Exposure to Continuous Integration Process Tools like Jenkins/CircleCI
-
Understanding of REST services and proficiency with REST tools and libraries
(Restassured and Postman)
-
Team Player
-
Good Verbal and Written communication skills
Good to Have -Familiar with Startup culture and work expectations











