Social Media Specialist at They will Improve development productivity.(B4U) · Bengaluru (Bangalore) · 3 - 5 years · ₹7L - ₹9L / yr · Posted 25 Nov 2021

Social Media Specialist
at They will Improve development productivity.(B4U)
Hands-on person, have to deliver the work with few resources, it will be the first marketing person on the team, and will have the autonomy on the day-to-day implementation. Will not manage people.
Requirements
- Proven working experience in the social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/text), presentation, and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
- Writing skills
- Fluency in English
- Coding experience is a big plus
Job Description
- Building and executing social media strategy through competitive and audience research (Twitter, Facebook, LinkedIn, Reddit, Quora, Stack Overflow)
- Join developer/start-ups communities and engage with them
- Reviewing and optimizing company pages within each social media platform
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Collaborate with company members to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Monitor analytics and customer engagement and suggest content optimization
- Moderate user-generated content in line with the moderation policy
- Collaborate with product development teams
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Write newsletters to the targeted audience
- Work with designers to ensure content is informative and appealing

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