Social Media Marketer

Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,

Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

What you’ll bring:

● You are proficient in English

● You have 2+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Role - Manager - Paid Social, India (Gurgaon, Bangalore, Mumbai)

Overview of job -

Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Manager – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories. 

This role reports to the Director – Performance Marketing  

What your day job looks like -

● Develop strong relationships with counterparts in regional teams (Europe, U.S., Asia)

● Support the training and growth of your local Social team

● Enforce Social best practices with a focus on platform expertise, consistency, and quality of work delivery

● Be accountable for consistent work delivery to regional teams by ensuring a high quality of output

● Serve as point of escalation for your team and take ownership of resolving any issue

● Provide career development and coaching for your team

● Line manage 2-5 direct reports

● Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done

● Present strong and effective communication across all levels 

What you’ll bring:

● You are proficient in English

● You have 5+ year experience of planning and managing Social campaigns

● You have a high-level knowledge of Paid social platforms

● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed

● You have experience maintaining quality standards at scale

● You have experience providing service to local teams from a centralized location

● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends

● You have excellent communication skills, both verbal and written

● You are proficient in Microsoft Excel and Google Sheets 

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

Job Description:

1. Engages in superior customer service by making information readily available
2. Management of content in all social media channels, website and sales collateral
3. Persists in sales even in the face of failure
4. Demonstrates products and services as deemed necessary by airlines and management
5. Schedules appointments and meetings as necessary
6. Management of sales questionnaires and answers to questions from clients
7. Makes product knowledge readily available to self and other sales people through various resources
8. Finds ways to sell products in the face of a down market
9. Researches client base to find new types of customers and sells to them accordingly
10. Creates a plan for gaining customers and then retaining them based on warranties or guarantees

Candidate Description:

• MBA Graduate with one plus years of experience in Software Product Marketing and Sales.
• Good Analytical and creates a plan for engaging the target market
• Analyzes the competition to create a plan for engagement
• Makes product appeal to the target market
• Optimize the sales process with learnings from each win and loss
• Regularly scans information on the web for ideas on best practices in sales, marketing and product management
• Plans and sets up booths at trade shows and demonstrates the quality or uses of a product
• Demonstrates superior time management skills and meets deadlines

• Creating & Managing Paid Campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Purplle, Myntra, etc
  
• Plan, create and manage Marketplace ads campaign on Seller central by formulating strategies and road map for successful delivery of PPC campaigns
• Manage budget allocations and bid parameters to deliver the most efficient results
• Understanding of Listing Management, A+ Content, Inventory Management
• Monitor and optimize campaign spending, keyword bids, negative keywords, campaign targeting, and other important account metrics
• Analyse data, look for various patterns, use them to create campaigns and get new users

Requirements:

• Minimum 4 years of exp of strong experience with ecommerce or in a digital marketing agency managing ecommerce brands.
• Proven track record of delivering month-on-month revenue growth keeping marketing budget in line
• Paid digital media and performance marketing across Google, Facebook, Instagram and some exposure to SEO would be bonus
• Good to have exposure of handling budget of upwards of 50L a month
• Experience in optimizing landing pages and user funnels
• Strong analytical thinker with good business acumen
• Excellent interpersonal and communication skills
• Bachelor’s degree or MBA preferred

Job Responsibilities...

• Training students in Digital Marketing.
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .