Salesforce Marketing Cloud SME

Job Description

We are seeking an experienced Senior Salesforce Architect with 8+ years of experience to lead Salesforce architecture, solution design, and enterprise integrations. The ideal candidate will have strong expertise in Sales Cloud, Salesforce CPQ, quote-to-cash processes, and professional services operations.

Key Responsibilities

• Own Salesforce solution architecture, scalability, security, and platform governance.
• Lead solution design across Sales Cloud, Certinia PSA, and quote-to-cash processes.
• Architect integrations with NetSuite, MuleSoft, Workday, and other enterprise platforms.
• Define data models, integration patterns, automation, and technical best practices.
• Provide technical leadership to developers, administrators, and integration teams.
• Collaborate with business stakeholders to translate requirements into scalable solutions.

Required Skills

• 8+ years of Salesforce experience, including architecture responsibilities.
• Experience with large-scale Salesforce implementations.
• Strong expertise in Sales Cloud, Salesforce CPQ, and quote-to-cash.
• Hands-on knowledge of Apex, SOQL, Flow, LWC, Salesforce APIs, and Platform Events.
• Strong understanding of enterprise integrations, middleware, data architecture, and security.
• Excellent problem-solving, communication, and stakeholder management skills.

Preferred Qualifications

• Experience with Certinia PSA (FinancialForce).
• Familiarity with NetSuite, MuleSoft, and Workday.
• Experience in professional services or consulting environments.
• Salesforce Architect certifications.

We are seeking an experienced Salesforce Solution Architect to lead the design, development, and evolution of enterprise Salesforce solutions supporting global B2B and B2C business operations.

The ideal candidate will combine strong solution architecture capabilities with hands-on Salesforce technical expertise. The role requires someone who can translate complex business requirements into scalable, secure, and maintainable solutions, guide development teams, make sound architectural decisions, and write or debug code when required.

The architect will work across multiple Salesforce applications, external enterprise systems, country-specific business processes, and cross-functional technology teams to ensure solutions align with enterprise architecture standards and long-term business objectives.

Key Responsibilities

1. Solution Architecture and Design

Own end-to-end Salesforce solution architecture, from requirements discovery through design, implementation, deployment, and production support.

Translate business requirements into scalable Salesforce architectures, technical designs, data models, integration patterns, and implementation roadmaps.

Evaluate standard Salesforce capabilities, configuration, declarative automation, custom development, and external services to recommend the most appropriate solution.

Define architectural standards, reusable components, coding guidelines, design patterns, and technical best practices.

Assess the impact of proposed changes on existing applications, integrations, business processes, and future enhancements.

Identify technical risks, scalability constraints, platform limitations, and opportunities for simplification.

2. Hands-on Salesforce Development

Write, review, debug, and optimize Apex, Lightning Web Components (LWC), SOQL, and other Salesforce customizations when required.

Develop proof-of-concepts and technical prototypes to validate architectural decisions and resolve complex technical challenges.

Demonstrate strong understanding of Apex triggers, asynchronous processing, Batch Apex, Queueable Apex, platform events, transaction management, and governor limits.

Ensure code follows bulkification, security, exception-handling, testability, and performance best practices.

Review complex implementations and guide developers in resolving technical issues.

Participate directly in critical development activities, production troubleshooting, and performance optimization when necessary.

3. Salesforce Data Modeling and Governance

Design scalable Salesforce data models using standard and custom objects, appropriate relationships, and well-defined ownership and sharing strategies.

Define data mastership, external identifiers, deduplication, matching, data migration, and reconciliation approaches.

Design data models that support global customer identities, B2B relationships, B2C customer journeys, and country-specific business requirements.

Ensure appropriate data access, privacy, auditability, and regulatory considerations are incorporated into the architecture.

4. Integration Architecture

Design and govern integrations between Salesforce and enterprise platforms such as SAP, customer portals, identity providers, middleware, and marketing platforms.

Define suitable integration patterns using REST/SOAP APIs, event-driven architecture, asynchronous processing, and middleware where appropriate.

Address authentication, authorization, idempotency, retries, error handling, monitoring, reconciliation, and integration resilience.

Collaborate with enterprise integration and platform teams to manage dependencies, API contracts, release sequencing, and system-wide changes.

5. Global Platform and Release Governance

Support a global Salesforce platform operating across multiple countries and business markets.

Balance global architecture standards with legitimate local business and regulatory requirements.

Evaluate the impact of changes across countries, applications, integrations, and downstream systems before approving designs.

Coordinate with business stakeholders, development teams, QA, DevOps, security, and platform teams to ensure controlled delivery.

Contribute to release planning, technical risk assessments, environment strategy, deployment readiness, and production stability.

Prevent unnecessary customization and architectural fragmentation across markets.

6. Technical Leadership and Team Enablement

Provide technical direction and architectural guidance to Salesforce developers, technical leads, QA engineers, and integration teams.

Conduct architecture reviews, code reviews, design walkthroughs, and technical knowledge-sharing sessions.

Establish development standards and reusable patterns that improve code quality, maintainability, and developer productivity.

Mentor team members and support technical decision-making across distributed teams.

Communicate architectural decisions, trade-offs, risks, and recommendations clearly to both technical and business stakeholders.

7. Platform Evolution and Continuous Improvement

Evaluate new Salesforce capabilities and recommend adoption based on business value, technical fit, and platform strategy.

Identify opportunities to improve performance, reduce technical debt, simplify integrations, and optimize delivery costs.

Contribute to Salesforce platform roadmaps and long-term architecture decisions.

Support production incident analysis and implement sustainable solutions that prevent recurring issues.

Required Technical Skills

Strong expertise in Salesforce Sales Cloud and Experience Cloud.

Hands-on experience with Apex, Triggers, LWC, SOQL, Salesforce security, and declarative automation.

Strong understanding of Salesforce data modeling, sharing and visibility, governor limits, transaction boundaries, and platform architecture.

Experience designing enterprise integrations using REST/SOAP APIs and asynchronous or event-driven patterns.

Understanding of integration resilience, error handling, monitoring, data reconciliation, and API security.

Experience with Salesforce deployments, source control, CI/CD, and release management.

Familiarity with enterprise identity and access management, SSO, OAuth, and external identity solutions.

Ability to diagnose complex technical issues and validate architectural decisions through working code or prototypes.

Preferred Experience

Experience with Salesforce Marketing Cloud and customer engagement integrations.

Exposure to Salesforce Data Cloud and/or Salesforce Life Sciences Cloud.

Experience with SAP or other ERP integrations.

Experience with middleware and integration platforms such as MuleSoft, SnapLogic, Informatica, or equivalent technologies.

Experience with multi-country Salesforce implementations and global platform governance.

Experience with Experience Cloud portals, external users, customer identity, and large-scale customer data management.

Familiarity with consent management, customer data privacy, and market-specific regulatory requirements.

Experience and Qualifications

Typically 10+ years of Salesforce or relevant enterprise CRM experience.

Demonstrated experience owning solution architecture for complex Salesforce implementations.

Proven experience leading technical teams and collaborating across business and technology functions.

Salesforce Application Architect certification preferred; System Architect or relevant advanced certifications are an advantage.

Strong analytical, communication, stakeholder-management, and problem-solving skills.

Success Criteria

The successful candidate will be expected to:

Deliver scalable and maintainable architecture aligned with enterprise standards.

Make defensible design decisions with clear consideration of alternatives, risks, and trade-offs.

Independently validate critical technical designs through code, prototypes, debugging, and code reviews.

Minimize regression risk across existing systems, integrations, and country implementations.

Improve engineering standards and enable development teams to deliver consistently.

Maintain a balance between architectural leadership and hands-on technical contribution.

Role Expectation

This is an architecture-led role with hands-on technical responsibilities. The candidate is not expected to spend every day implementing features, but must be capable of independently writing and debugging Apex and related Salesforce code when complex technical challenges, critical issues, or architectural validation require it.

Salesforce Metadata & Sybase Migration Specialist

Experience: 7+ years

We are looking for a senior Salesforce technical professional with deep expertise in Salesforce metadata and data migration to support a Salesforce-to-Sybase backend migration initiative.

Key Responsibilities

• Analyze Salesforce metadata and understand how it drives forms, objects, fields, layouts, and data structures.
• Extract and interpret Salesforce metadata for migration into the Sybase backend.
• Define and validate Salesforce-to-Sybase data and schema mappings.
• Support migration strategy, data extraction, transformation, and validation.
• Work closely with engineering and architecture teams to identify dependencies, gaps, and migration risks.
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Required Skills

• 7+ years of Salesforce technical experience.
• Strong hands-on experience with Salesforce Metadata API / Salesforce metadata.
• Deep understanding of Salesforce objects, fields, page layouts, record types, validation rules, and metadata-driven configurations.
• Experience with data migration, metadata extraction, schema mapping, and backend integrations.
• Strong Sybase / SQL knowledge preferred.
• Experience working on complex Salesforce migration or integration projects.
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Ideal Profile: Salesforce Technical Architect, Salesforce Technical Lead, or Senior Salesforce Developer with strong metadata and migration expertise.

* Bachelor's degree in computer science, information systems, engineering, or a related field, or equivalent relevant professional experience.

* 5+ years of hands-on Salesforce development experience delivering production applications.

* 2+ years of practical Financial Services Cloud implementation or development experience.

* Hands-on experience with OmniStudio, including OmniScripts, FlexCards, Data Mappers/DataRaptors, and Integration Procedures.

* Hands-on document-generation experience, preferably including OmniStudio Document Generation and one or more of Conga, Salesforce Files, Box, or comparable platforms.

* Strong Apex, SOQL/SOSL, trigger, asynchronous Apex, REST API, LWC, JavaScript, Flow, and Salesforce data-model skills.

* Experience implementing FSC or lending data involving applications, applicants, parties, relationships, financial accounts, assets, liabilities, income, collateral, documents, or servicing.

* Experience building and troubleshooting API integrations, callouts, webhooks, Named Credentials, authentication, request/response mapping, and structured error handling.

* Working knowledge of Salesforce security, sharing, permission sets, permission-set groups, CRUD/FLS enforcement, Experience Cloud access, and data protection.

* Experience with Git, pull requests, Salesforce CLI, source-driven development, CI/CD, metadata deployments, and sandbox or environment management.

* Demonstrated ability to bulkify code, manage order of execution, control recursion, use asynchronous patterns, and diagnose governor-limit failures.

* Ability to write meaningful automated tests and use mocks or test-data factories appropriately.

* Understanding of loan origination and fulfillment workflows and the responsibilities of sales, underwriting, closing, post-closing, servicing, and asset-management users.

* Strong written and verbal communication, problem solving, attention to detail, ownership, and ability to work collaboratively in a fast-paced environment.

🚀 Hiring: Salesforce DevOps Engineer & Senior Developer

📍 Location: Chennai / Indore

🏢 Work Mode: Hybrid

💼 Experience: 12–17 Years

Key Skills & Responsibilities:

• Strong expertise in Salesforce Service Cloud, Experience Cloud, Heroku, Apex (Sync/Async), LWC/Aura, and Flows.
• Hands-on experience with REST/SOAP APIs, Named Credentials, External Services, and Platform Events.
• Expertise in Git/GitHub, branching strategies, PR reviews, and CI/CD pipelines using GitHub Actions.
• Experience with Dev Hub, Scratch Orgs, sandbox management, data masking, seeding, backups, and restoration.
• Design scalable solutions, manage production issues, perform RCA, and implement release runbooks and rollback strategies.
• Ensure Salesforce security and compliance (CRUD/FLS/Sharing), bulkification, governor limits, automated testing, and controlled deployments.

Responsibilities :-

● Design and develop new functionality for product using Apex, Lightning Web Components (LWC), JavaScript, SOQL, Salesforce APIs, metadata, and platform services.

● Build reusable, scalable product capabilities intended to serve many enterprise customers rather than customer-specific implementations.

● Contribute to product architecture and long-term technical design decisions.

● Work within an established commercial product codebase and help evolve it across releases.

● Consider upgradeability, backward compatibility, packaging, maintainability, performance, security, and customer-org variability as part of normal product development.

● Work on complex product areas including project scheduling, resource and capacity planning, workflow orchestration, project financials, and enterprise user experiences.

● Use AI-assisted development tools for solution design, coding, testing, debugging, refactoring, and documentation.

● Review and validate AI-generated implementations and identify when an approach is technically incorrect, insecure, non-scalable, or inappropriate for the Salesforce platform.

● Help design and build AI agents and intelligent capabilities directly into the Leankor product.

● Develop AI capabilities that can understand project context, analyze data, identify risks and opportunities, recommend actions, and automate appropriate work.

● Help define guardrails, permissions, validation, and human approval processes for AI-driven actions.

● Troubleshoot complex issues across the UI, application logic, data model, integrations, AI services, and Salesforce platform.

● Collaborate with Product, Architecture, UX, QA, and other engineering team members.

Qualifications

● 8+ years of professional software development experience preferred.

● 3–5+ years of hands-on Salesforce development experience strongly preferred.

● Strong experience with Apex and Lightning Web Components.

● Experience developing complex enterprise applications or commercial software products

● Prior experience working in a software product company strongly preferred

● Experience owning functionality across multiple releases rather than delivering isolated project implementations.

● Strong knowledge of software architecture, design patterns, debugging, testing, security, performance, and maintainability.

● Experience with Salesforce data modeling, APIs, security and sharing, asynchronous processing, and platform limits

● Experience with Git, source control, automated testing, and modern CI/CD practices

● Practical experience using AI-assisted software development tools.

AI Experience

Experience with several of the following is highly desirable:

● Large Language Models (LLMs) ● AI agents and agentic workflows

● Tool/function calling ● Prompt and context engineering ● Structured model outputs

● Retrieval-Augmented Generation (RAG) ● AI evaluation and guardrails

● Human-in-the-loop workflows

● Salesforce Agentforce or related Salesforce AI technologies Prior Agentforce experience is beneficial but not required.

Preferred Experience

● Salesforce ISV or AppExchange product development

● Managed-package development

● Experience building and maintaining a commercial Salesforce-native product

● Complex reusable Salesforce-native applications

● High-volume Salesforce architectures

● Enterprise project, work management, scheduling, or resource-management software

● Salesforce Service Cloud, Field Service, Experience Cloud, or Sales Cloud. Experience building a commercial Salesforce product is highly desirable. Candidates from consulting or services backgrounds will be considered where they can clearly demonstrate significant ownership of reusable product development, product architecture, and long-term

software evolution.

What you'll do

Own a client end to end. Learn their business, find what to automate or rebuild, and lead the work that ships it.

Turn business problems into technical solutions sit in the call, understand the real problem, design the fix, and decide how it gets built.

Stay hands-on. You'll still write code, build integrations, and work with APIs every day.

Build on whatever the client runs Zoho, Salesforce, Azure, similar platforms, and custom apps where needed.

Run delivery: scope it, sequence it, ship it, support it. The timeline is yours.

Review code and designs. Mentor the developers on your projects and unblock them fast.

Be the escalation point when something breaks or an integration misbehaves.

Own client communication on the technical side status, tradeoffs, bad news, early.

Keep the bar high: clear docs, clear updates, clear commit history.

What we're looking for

4–7 years shipping software, with real depth in REST APIs and system integrations.

Experience leading projects or small teams — the person others check with before they build.

Strong with business platforms (Zoho, Salesforce, or similar). Much of the leverage lives there, not in custom code.

You can sit with a non-technical client, understand the problem, and come back with a working solution.

Still enjoy building. This is technical leadership, not coordination.

Self-driven. You'll often be the senior-most engineer on the account.

Why you'll love this role

Full ownership from first call to delivery — you run projects, not a ticket queue.

Direct access to clients and leadership. Your decisions ship the same week.

Constant variety: new systems, new problems, new builds.

A step into technical leadership without giving up the hands-on work.

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

About the Role

Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.

In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.

We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.

Prior experience in high-performance IT services or B2B tech companies is highly preferred.

Key Responsibilities

1. Team Leadership, Workflows & Resource Management

Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.

Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).

Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.

2. End-to-End Inbound Strategy & Lead Generation

Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).

Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.

Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.

3. Core Marketing Operations (Budgeting & Analysis)

Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.

Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.

Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.

4. Brand Governance & Community Advocacy

Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.

Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.

5. Analytics & Leadership Reporting

Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.

Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.

Tech Innovation & AI Automation

While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.

Required Profile & Core Competencies

Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.

Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.

Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.

Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.

Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

Job Description

Salesforce Developer | 4–6 Years | Bangalore

Location: Bangalore

Experience: 4–6 Years

Skills: Salesforce | Sales Cloud | Service Cloud | Experience Cloud | Agentforce | Apex | LWC | Integrations | REST/SOAP API | Flows | SOQL/SOSL

Job Summary:

Looking for a Salesforce Developer with 4–6 years of experience with strong hands-on expertise in Sales Cloud, Service Cloud, Experience Cloud, Integrations, and Agentforce.

Key Skills & Responsibilities:

• Strong experience in Apex, LWC, JavaScript, SOQL/SOSL, and Salesforce Flows.
• Hands-on experience with Sales Cloud, Service Cloud, and Experience Cloud.
• Experience developing REST/SOAP API integrations with external systems.
• Knowledge of Platform Events, Named Credentials, callouts, JSON/XML, and integration patterns.
• Experience with Agentforce, including Agents, Actions, Topics, Flows, and AI-powered automation.
• Experience in Experience Cloud/Experience Builder and customer/partner portals.
• Good knowledge of Salesforce security, deployment, debugging, and governor limits.
• Experience with Git/SFDX and deployment tools is an added advantage.
• Salesforce certifications such as Platform Developer I are preferred.

Preferred Qualifications

• Salesforce certification .
• Platform Developer II certification is an added advantage.
• Sales Cloud, Service Cloud, Experience Cloud, or Agentforce-related certifications are a plus.
• Strong analytical and problem-solving skills.
• Good communication and stakeholder-management skills.
• Ability to work independently and collaboratively in a team environment