Founded in 2015 by a CII member and serial entrepreneur, our client is democratizing and digitizing the Indian health & fitness ecosystem by offering workouts close to your home, office or your favorite neighborhood.
As a Social Media Manager, you will be responsible for working closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
What you will do:
- Designing monthly, quarterly and yearly digital media strategy in line with the business objective
- Designing end-to-end social media campaigns and strategizing brand building activities
- Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Monitoring the company’s social media accounts and offer constructive interaction with users
- Creating methods for finding and solving online customer reviews
- Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
- Identifying opportunities for partnerships, in terms of social media and required content
- Managing of various social media platforms and the content for the same
- Planning and executing of all communications and media actions on the social media platform
- Creating and managing promotional collateral for establishing and maintaining product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis (basis the strategies implemented)
- Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
Desired Candidate Profile
What you need to have:- Bachelor’s Degree in Marketing, Communications or related field
- 3+ years’ experience in social media management
- Exceptional multi-tasking skills
- Ability to explain complex social media data in an understandable way
- Strong problem-solving skills
- Knowledge of Facebook’s advertising platform
- Knowledge of influencer marketing and Instagram content creation
- Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/ B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date knowledge with the latest trends and best practices in online marketing and measurement
- Prior experience of working in a start-up would be an added advantage
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon