Social Media Manager

Full Stack Fitness Brand

Social Media Manager

Unnati

Company

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Social Media Manager

at Full Stack Fitness Brand

Agency job

via Unnati

3 - 5 yrs

₹3.6L - ₹4L / yr

Delhi

Skills

Social Media Marketing (SMM)

social media management

A fine opportunity to grow with a Fitness brand that is growing its base across the country.

Our client is a full-stack fitness and lifestyle brand that is making fitness affordable, accessible and enjoyable through technology, data, and intelligence. Available on iOS and Android, this app allows subscribers to work out anywhere, anytime and chose from a variety of available workout options like gym workouts, yoga, Zumba, Pilates, spinning, kickboxing, CrossFit, and MMA. It gives access to 3000+ top gyms and fitness studios, fitness coaching plans and personal nutrition assistance and more in Ahmedabad, Bengaluru, Delhi-NCR, Hyderabad, Jaipur, Mumbai, Pune.

Founded in 2015 by a CII member and serial entrepreneur, our client is democratizing and digitizing the Indian health & fitness ecosystem by offering workouts close to your home, office or your favorite neighborhood.

As a Social Media Manager, you will be responsible for working closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

What you will do:

Designing monthly, quarterly and yearly digital media strategy in line with the business objective
Designing end-to-end social media campaigns and strategizing brand building activities
Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
Monitoring the company’s social media accounts and offer constructive interaction with users
Creating methods for finding and solving online customer reviews
Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
Identifying opportunities for partnerships, in terms of social media and required content
Managing of various social media platforms and the content for the same
Planning and executing of all communications and media actions on the social media platform
Creating and managing promotional collateral for establishing and maintaining product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis (basis the strategies implemented)
Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

What you need to have:

Bachelor’s Degree in Marketing, Communications or related field
3+ years’ experience in social media management
Exceptional multi-tasking skills
Ability to explain complex social media data in an understandable way
Strong problem-solving skills
Knowledge of Facebook’s advertising platform
Knowledge of influencer marketing and Instagram content creation
Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/ B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up to date knowledge with the latest trends and best practices in online marketing and measurement
Prior experience of working in a start-up would be an added advantage

A fine opportunity to grow with a Fitness brand that is growing its base across the country.

As a Social Media Manager, you will be responsible for working closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.

What you will do:

Designing monthly, quarterly and yearly digital media strategy in line with the business objective
Designing end-to-end social media campaigns and strategizing brand building activities
Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
Monitoring the company’s social media accounts and offer constructive interaction with users
Creating methods for finding and solving online customer reviews
Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
Identifying opportunities for partnerships, in terms of social media and required content
Managing of various social media platforms and the content for the same
Planning and executing of all communications and media actions on the social media platform
Creating and managing promotional collateral for establishing and maintaining product branding
Managing the budget for advertising and promotional items
Competitor and customer insights analysis (basis the strategies implemented)
Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

What you need to have:

Bachelor’s Degree in Marketing, Communications or related field
3+ years’ experience in social media management
Exceptional multi-tasking skills
Ability to explain complex social media data in an understandable way
Strong problem-solving skills
Knowledge of Facebook’s advertising platform
Knowledge of influencer marketing and Instagram content creation
Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/ B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up to date knowledge with the latest trends and best practices in online marketing and measurement
Prior experience of working in a start-up would be an added advantage

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