Founded in 2015 by a CII member and serial entrepreneur, our client is democratizing and digitizing the Indian health & fitness ecosystem by offering workouts close to your home, office or your favorite neighborhood.
As a Social Media Manager, you will be responsible for working closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals.
What you will do:
- Designing monthly, quarterly and yearly digital media strategy in line with the business objective
- Designing end-to-end social media campaigns and strategizing brand building activities
- Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Monitoring the company’s social media accounts and offer constructive interaction with users
- Creating methods for finding and solving online customer reviews
- Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
- Identifying opportunities for partnerships, in terms of social media and required content
- Managing of various social media platforms and the content for the same
- Planning and executing of all communications and media actions on the social media platform
- Creating and managing promotional collateral for establishing and maintaining product branding
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis (basis the strategies implemented)
- Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
- Establishing performance specifications, cost and price parameters, market applications and sales estimates
Desired Candidate Profile
What you need to have:- Bachelor’s Degree in Marketing, Communications or related field
- 3+ years’ experience in social media management
- Exceptional multi-tasking skills
- Ability to explain complex social media data in an understandable way
- Strong problem-solving skills
- Knowledge of Facebook’s advertising platform
- Knowledge of influencer marketing and Instagram content creation
- Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/ B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date knowledge with the latest trends and best practices in online marketing and measurement
- Prior experience of working in a start-up would be an added advantage
Shubham Vishwakarma
Full Stack Developer - Averlon
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**Job Title: Content Writer (Technical Focus)**
**Job Description:**
We are seeking a skilled Content Writer with a strong background in technical writing to join our team. The ideal candidate will have a passion for creating engaging content that simplifies complex technical concepts for a diverse audience. As a Content Writer, you will play a key role in producing high-quality documentation, articles, blog posts, and other written materials that showcase our products and services.
**Responsibilities:**
1. **Create Compelling Content:** Produce clear, concise, and engaging content for various mediums including blog posts, articles, whitepapers, case studies, and product documentation.
2. **Technical Writing:** Translate complex technical concepts into easy-to-understand, accessible content for both technical and non-technical audiences.
3. **Collaborate with Subject Matter Experts (SMEs):** Work closely with product managers, engineers, and other stakeholders to gather information and insights for content creation.
4. **Content Strategy:** Contribute to content strategy development by identifying key topics, trends, and areas for content expansion.
5. **Content Optimization:** Ensure all content is optimized for SEO, readability, and user experience, following best practices for online content.
6. **Quality Assurance:** Review and edit content to ensure accuracy, clarity, consistency, and adherence to brand voice and style guidelines.
7. **Stay Updated:** Keep abreast of industry trends, new technologies, and best practices in technical writing and content creation.
**Requirements:**
1. **Proven Experience:** Minimum 2 years of experience in content writing, with a focus on technical writing.
2. **Strong Writing Skills:** Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
3. **Technical Aptitude:** Solid understanding of technical concepts related to software, IT, engineering, or other relevant fields.
4. **Communication Skills:** Ability to communicate complex ideas effectively to both technical and non-technical audiences.
5. **Collaborative Spirit:** Strong teamwork and collaboration skills, with the ability to work effectively with cross-functional teams.
6. **Adaptability:** Ability to work in a fast-paced environment and adapt quickly to changing priorities and deadlines.
7. **Tools Proficiency:** Familiarity with content management systems (CMS), SEO tools, and other relevant software is a plus.
**Education:**
Bachelor’s degree in English, Journalism, Communications, Computer Science, or a related field.
**Preferred Qualifications:**
- Experience with software documentation tools such as Confluence, MadCap Flare, or similar.
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- Experience with Agile development methodologies.
**Benefits:**
- Competitive salary
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
- Dynamic and collaborative work environment
**How to Apply:**
If you meet the qualifications and are excited about the opportunity to join our team, please submit your resume, cover letter, and writing samples to [contact email]. Include "Content Writer Application" in the subject line. We look forward to hearing from you!
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Full Stack Developer - Averlon