Kronos Consultant

Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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About Easyrewardz:

• Easyrewardz offers industry-agnostic cloud-based CRM, Loyalty and Conversational Commerce solutions that enable seamless omnichannel customer experience.
• At Easyrewardz, we believe that every customer data captured has a story to tell! Our key focus has always been to help brands deliver seamless customer experience and create a deeper customer connect by leveraging actionable insights obtained from data.
• The Indian retail ecosystem is still learning to rely on data when it comes to delivering consistent customer experiences throughout the journey, hence we’ve tried to address those gaps and pain points with our CRM suite.
• Our entire gamut of solutions has Customer Data Platform at the core providing intelligence that powers every product and enables Single View of Customer.

About the role

At EasyRewardz, we're using leading-edge technology to create best loyalty solutions of tomorrow. When you join us as a Sr. Software Engineer, you'll become part of a team focused on innovation and change. You'll work a little harder. You'll aim a little higher. You'll expect more from yourself and others. And at the end of the day, you'll be doing a lot of good work. Through a lot of inspired individuals, we are using technology to build varied nature of loyalty solutions that works better for more people in more ways than ever.

We are looking to reinforce our team with people who are decisive, brilliant and built for speed -- people like you.

As a backend .NET core developer, you will be predominantly involved in:

• Developing business solutions by creating new and modifying existing software web applications.
• Coding, testing, debugging & supporting all types of enterprise web applications consistent with established specifications and business requirements to deliver business value.

This is more than a challenging development role. This is high performance technology.

Responsibilities:

• Develop, test, implement and maintain .net core based middle layer/services application working with established processes.
• Ensure adherence of best coding practicesfor a high-performance data processing backend application.
• Identify production and non-production application issues & assist team with optimal solution.
• Identify opportunities to fine-tune and optimize applications of .Net core developed projects, including periodic code review.
• Provide technicalsupport and consultation for .Net core backend application and deployment related queries

Desired Skills Technical Skills

• Experience in WCF/Web Services or REST API (Using C#.Net core)
• 1+ years of hands on experience (using HTTPS) .Net core Based Windows Services 2+ year of hands on experience SQL Server (2012 or 2014)
• 2+ year of hands on experience in writing high performance SQL queries.
• (MySQL is preferable) Message Queue (RabbitMQ, Kafka or similar) Work experience preferable for message queue based architecture development Distributed Cache Management (Redis Cache, MemCached or similar) Experience preferable

Qualification: Any Graduate or Pursuing Graduate.

Experience: Fresher -2 years

Job Description: Role as Recruiter

Roles and Responsibilities:

• Handling & routing End-to-End Recruitment from initiating the recruitment process to streamlining overall operations.
• Identify client needs on every requirement with quick response time
• Understanding the skill set required by our Corporate clients.
• Sourcing potential candidate for required skill set through various Job Portals like naukri, LinkedIn, monster, times jobs etc., existing database, internal and external references
• Conducting the preliminary interviews and briefing the candidates regarding the job profile, salary package and Organization, etc.
• Screening the candidates & forward their resumes for suitable positions based on the client’s requirements.
• Once shortlisted, scheduling the Interview, follow up and co-ordination towards clients.
• Handling on boarding process to ensure the joining formalities are carried out smoothly.
• Maintain candidate database and generate reports from time to time.

We are looking for a talented EMAIL MARKETING MANAGER to own our email marketing channel. Your main duties include running email marketing campaigns end-to-end, managing email databases, and creating newsletters.

Here’s what you will do:
● Identify target audience and grow our email list
● Design and implement direct email marketing campaigns
● Proofread emails for clarity, grammar, and spelling
● Write newsletters including all company updates
● Upgrade our email templates using graphics, personalization, and advanced features
● Ensure prompt and accurate communication with clients email to minimize unsubscribes
● Create email databases for lead generation
● Analyze campaign performance and suggest improvements
● Report on sales revenue generated from email marketing efforts
● Ensure emails follow industry policies and best practices

Here’s what you should have:
● 4+ years of proven work experience as an Email marketer
● Hands-on experience with HTML and content management systems
● Proficiency in marketing automation technology
● Knowledge of SEO/SEM and Google Analytics
● Familiarity with analytical and database tools
● Excellent written communication and copywriting skills
● Strong project management skills

Roles and Responsibilities

• 5 - 8 years of experience in Infrastructure setup on Cloud, Build/Release Engineering, Continuous Integration and Delivery, Configuration/Change Management.
• Good experience with Linux/Unix administration and moderate to significant experience administering relational databases such as PostgreSQL, etc.
• Experience with Docker and related tools (Cassandra, Rancher, Kubernetes etc.)
• Experience of working in Config management tools (Ansible, Chef, Puppet, Terraform etc.) is a plus.
• Experience with cloud technologies like Azure
• Experience with monitoring and alerting (TICK, ELK, Nagios, PagerDuty)
• Experience with distributed systems and related technologies (NSQ, RabbitMQ, SQS, etc.) is a plus
• Experience with scaling data store technologies is a plus (PostgreSQL, Scylla, Redis) is a plus
• Experience with SSH Certificate Authorities and Identity Management (Netflix BLESS) is a plus
• Experience with multi-domain SSL certs and provisioning a plus (Let's Encrypt) is a plus
• Experience with chaos or similar methodologies is a plus