Social Media Executive

Lead strategy and execution of company’s Advertising, SEO, and related lead-generation and digital marketing/branding.

Job Responsibilities:

● Strategize and execute digital advertising for lead generation and
digital marketing efforts. Focus on search and display ads, PPC
campaigns on channels such as Facebook, Google, YouTube.
Coordinate offline advertising with creative ways to measure
the progress of physical ads.
● Improve conversion and optimize for improved lead-gen results.
Plan, execute and measure A/B experiments and conversion tests.
Identify trends and insights, and optimize spend and performance
● Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
● Improve brand’s digital presence and lead-gen with SEO/SEM and
relevant Influencer/Social Media campaigns. Oversee SEO efforts
on websites with a focus on technical elements, keyword analysis, and content guidance. Manage content changes to the Website, create
relevant Landing Pages for optimizing user experience. Promote
company app and manage app SEO and reviews
● Utilize the strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touchpoints.
Work collaboratively with internal teams to identify areas of
improvement and implement effective changes to improve the
overall outcome.
● Provide thought leadership for impacting overall brand exposure
and lead generation, brainstorm, and execute on new and creative
growth strategies.

Qualifications:

● BS/MS degree in marketing or a related field
● Proven working experience in digital marketing
● Demonstrable experience leading and managing SEO/SEM, Google
Adwords, PPC campaigns
● Highly creative with experience in identifying target audiences and
devising digital campaigns that engage, inform, and motivate
● Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments
● Solid knowledge of advertising tools and resources (e.g., Google
Analytics, InMobi, Firebase, Appsflyer, Hootsuite)
● Strong analytical skills and data-driven thinking
● Up-to-date with the latest trends and best practices in online
marketing and measurement.

Other Requirements:

● A passionate and confident marketer who can take full project
ownership and guide to guide others
● Be a collaborative team player and an encouraging people
manager with positive listening skills
● Strong problem solver with a willingness  to learn

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

 

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

 

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

 

 

 

 

 

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

 

What you need to have:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze.
• Website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization.
• Research and analyze competitor advertising links.
• Google ads and Facebook ads experience is Mandatory.

• Good communication skills
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Familiarity with web design.
• Proven SEM experience and success managing PPC campaigns across Google, Facebook, Taboola and others content marketing.
• Good knowledge of all different digital marketing channels

Responsibilities:

● Researching and brainstorming each stage of the project
● Organize and oversee advertising/communication campaigns (social media etc.), exhibitions and
promotional events
● Conduct market research and analysis to evaluate trends & brand awareness
● Maintain relationships with media vendors and publishers to ensure collaboration in promotional
activities
● Identify target audiences, objectives and desired outcomes of marketing campaign
● Research and develop marketing strategy, and evaluate success strategy
● Develop content of marketing campaigns
● Stay up-to-date on current marketing trends
● Manage and allocate budget correctly

Qualifications:

● Bachelor's degree in marketing or related field
● 2 - 3 years of relevant experience
● Excellent research and writing skills, particularly as these apply to marketing
● Strong analytical, communication, time-management and creativity skills
● Strong ability to focus on customer/market and take initiative Experience with social media

About GetMyUni

GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.

For colleges, we are a one-stop student recruitment solution equipping them with

High-Quality Student Leads

Highly Cost Optimal Marketing and Communication solutions

Job Responsibilities :

- Ideate and create compelling content for web and social media platforms

- Attention to detail in implementing the best SEO practices

- Knowledge of SEO/ User-friendly content for a website

- Collaborating with other departments to create narrative and informative content
 
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills Required :

- Proficiency in English (written and verbal).

- Proficient in MS Office (Excel, Word, and Powerpoint).

- Excellent interpersonal skills.

Career Roadmap with us:

 - First Six Months [Concentration in Core Content]

- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:

- Google Webmaster and Analytics

- Google Trends

- Get professionally trained in editing and proofreading web content

- Get creative with video and pictorial representation of web content

- Next One Year [Concentration in Content + SEO]

- Become fluent in analysis - Competitors and Keywords

- Get hands-on experience with Advanced SEO Tools

- SEMRush

- Ahref

- Screaming Frog

- Crazy Egg

- Expertise in technical and Off-page SEO

- Next Six Months [Concentration on Product Development]

- Developing products or sub-products from the ideation stage to the implementation stage

- Creating the entire structure of a web portal and prototyping

- Setting up roadmaps and strategies for product performance

- Effective inter-team communication and coordination

- Use product management tools

Start date: As soon as possible / Location: Tardeo Mumbai

 

About the Company:

STAC Fine Jewellery is a young ecommerce startup launched in April 2018 with the vision of creating fine jewellery in 18 kt gold that can be worn everyday. You can learn more at www.stacfinejewellery.com .  We are looking at adopting a digital first strategy and taking advantage of the fast changing tech environment. If you are someone who is not afraid to try new things, someone with strong analytical and problem solving skills along with an entrepreneurial positive attitude then read forward!

 

Job profile:

We are looking for an ambitious Ecommerce Manager with hands-on technical and e-commerce business expertise. The person should have a solid foundation in Shopify and should be able to contribute to marketing and design projects with a tech perspective. He/She will work closely with the Co-founders to optimize the user experience while implementing tech related strategies to increase online revenue and brand awareness.

 

Responsibilities:

 

Web Development 

 

• Front-End Development:  Conceptualizing, creating, and updating major parts of the customer facing website
• Back-End Web Development:  Creating and maintaining external web-based tools & software by adding functionality and ensuring communication with 3rd party services and apps

 

Marketing

• Oversee and execute digital marketing for the company including Social Media Ads & google ads
• Execute e-commerce campaigns like price markdowns, promo and referral codes, coupons, affiliate marketing  etc.
• Lead technical implementation for SEO and SEM 
• Oversee and execute data driven email and SMS marketing including tracking and analysis

 

Data Analytics and Optimizations

• Perform analysis that answer questions about our customers, their particulars and preferences
• Identify and use efficient tools to segment the customer data in order to support and drive business decisions
• Analyze e-commerce KPIs to identify opportunities and use tools like A/B test to optimize the outcomes
• Optimize the customer journey through quantitative and qualitative customer feedback, and improve the on-site experience by troubleshooting site-related incidents like bugs, broken images, load speed etc.
• Track industry and competitive best practices, examine performance and develop creative action plans within the e-commerce business.

 

 Requirements:

• Must have experience with the Shopify ecommerce website platform, with web analytics tools and associated apps that can be used with Shopify
• Basic knowledge of HTML , CSS & Javascript is a bonus
• Understanding of digitals ad tactics (Instagram + Facebook), Google ad words, SEO and SEM is a must
• Experience with digital analytics specifically Google Analytics is a must
• Strong proficiency in Microsoft Excel / Google sheets 
• Equipped with creative thinking and analytical skills 
• Up to date with the latest technology trends and innovations 
• Written and oral English proficiency
• Bachelor’s degree in Computer Science
• Experience in web development
• Highly motivated and a self starter with an ability to meet deadlines and work independently

 

- Reviewing and analyzing the sites for areas that can be improved and optimized.- Preparing detailed strategy reports.- Monitoring and creating traffic reports from Google Analytics (Month on month).- Tracking Search Analytics data (Webmaster - Imp, Clicks, Position & CTR).- Identifying powerful keywords to drive the most valuable traffic.- Filling websites and other content with effective keywords.- Assigning effective SEO content for blogs, websites, forums, bookmarking and social media accounts to content writers.- Developing link building strategies which help to rank seed keywords.- Managing Backlinks date from Search console or paid tool (Knowledge about disavow tool for submitting spam links).- Analyzing keywords and SEO techniques used by competitors.

Looking for a candidate having - Good Communication Skills - Basic understanding of social media - Willingness to learn and work in a demanding environment

You will be responsible for our entire SEO and also Digital Marketing strategy.