QA Automation Engineer

pay: ₹700,000.00 - ₹1,200,000.00 per year

Job description:

Company Description: KGiSL Institute of Technology is a higher education institution located in Coimbatore, Tamil Nadu, India. As part of the KGISL Campus, the institute is committed to delivering quality education in the field of technology. With a focus on both theoretical and practical learning, KGiSL Institute of Technology aims to produce skilled professionals who can meet the demands of the industry.

Job Title: SEO Team Lead

Location: Coimbatore

Department: Digital Marketing

Job Summary:

We are looking for a highly experienced Head of SEO to drive our digital growth strategy. The ideal candidate will be a data-driven leader with expertise in SEO, SEM, PPC, Paid Campaigns, and Social Media Marketing, with a proven record of generating high-quality leads that convert into business revenue. This role requires strategic vision, team leadership, and hands-on execution to maximize ROI across organic and paid channels.

Key Responsibilities

Strategy & Leadership

Experience: EDUTECH is mandatory 

Develop and lead the overall digital marketing strategy with a strong focus on Manage and mentor a team of SEO, PPC, SEM, and SMM specialists.

Align SEO, SEM, and paid campaigns with overall business goals and sales targets.

SEO & SEM:

Oversee on-page, off-page, and technical SEO to boost organic visibility and lead conversions.

Drive SEM initiatives (Google Ads, Bing Ads, etc.) to generate qualified leads.

Conduct competitor and keyword analysis to capture high-intent traffic.

PPC & Paid Campaigns

Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn, Meta, and other ad platforms.

Manage budgets efficiently to maximize ROI and minimize CPL (Cost per Lead).

Implement A/B testing for ad creatives, landing pages, and CTAs.

Social Media Marketing (SMM);

Oversee paid and organic social campaigns across platforms (LinkedIn, Instagram, Facebook, Twitter, YouTube).

Use social media ads strategically for B2B/B2C lead generation.

Monitor engagement, conversion, and ROI from social campaigns.

Analytics & Reporting:

Leverage tools like Google Analytics, Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, etc.

Track KPIs: organic traffic, CTR, CPC, CPL, CAC, ROI, and overall funnel performance.

Present monthly performance dashboards with actionable insights.

Key Skills & Competencies:

7–12 years of experience in SEO, SEM, PPC, Paid Campaigns, and SMM and 2-3 years of experience in EDUTECH 

Deep knowledge of search engine algorithms, paid media platforms, and lead funnels.

Strong understanding of CRO (Conversion Rate Optimization), retargeting, and remarketing strategies.

Hands-on expertise with ad platforms (Google Ads, Meta Ads, LinkedIn Ads, Display, YouTube).

Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Moz, Screaming Frog).

Excellent leadership, analytical, and communication skills.

Qualifications:

Bachelor’s/Master’s degree in Marketing, Business, IT, or related field.

Certifications in Google Ads, HubSpot, Meta Blueprint, SEO/SEM (preferred).

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Work Location: In person

60 Decibels is a tech-powered impact measurement company that makes it easy to listen to the people who matter most. We've been in business as an independent entity since early 2019, when we spun out of the global Impact Investor Acumen.

We believe that the best way to understand social impact is by talking to the people experiencing that impact. It sounds obvious when you say it, but that is not the typical practice for many impact investors, corporations and foundations working to create social change. 

We collect social impact data directly from beneficiaries (customers / employees / suppliers) using our network of 1000+ trained research assistants in 75+ countries. We do it quickly and without the fuss typically associated with measuring social impact. Our research assistants speak directly to customers to understand their lived experience; and our team turns all this data into benchmarked social performance reports, with accompanying insights, to help our clients demonstrate and improve social performance. 

By making impact measurement simple, scalable, and comparable, we not only enable organizations to improve their products and services; we also help transform what it means to credibly measure impact, ensuring that the voices of those who matter most are always part of the story.

About the role: 

You’ll be an early engineer in a newly formed engineering team. This is a unique opportunity for you to learn, build, demonstrate, and subsequently own diverse components of our tech stack and evolve as we scale our business. As a core engineer in a small team, the role demands a high degree of self-drive and ownership, on a path to achieving outsized impact.

Your Primary Responsibility Will Be:

1) To advance our Integrated Data Capture And Insights Platform

2) To advance our web-based consumer products

In this role, you will:

• Work with a diverse multidisciplinary team across Engineering, Product & Operations, to translate product specs into clean, functional, production-ready code.
• Participate actively in defining of the systems architecture vision to better support our team’s needs
• Grow our technical capacity by mentoring other engineers and interviewing candidates
• Collaborate with team members to identify systems, practices & technologies that suit our needs the best
• Seek, learn, adopt and advocate industry best practices. Contribute towards the engineering culture
• Troubleshooting coding problems quickly and efficiently to ensure a productive workplace

About You: First and foremost, you bring compassion and dedication to this work because it matters to you.

You are a pragmatic and product-driven engineer who is interested in solving user problems and delivering value while taking into account tradeoffs between Business and Tech. You have a bias towards action: you get your hands dirty and actively tackle problems in a way that leads to the best outcomes and brings teams together. You successfully balance flexibility and rigour, using informed judgment to make decisions. You model critical thinking and introspection, taking strategic risks and growing from mistakes. You are decisive and bold, have a growth mindset, are an excellent communicator, and know the value of being a part of an effective team

Minimum Qualification:

• 4+ years of experience in software engineering building SaaS platforms & products, particularly frontend development
• Strong proficiency in JavaScript/TypeScript (ES6+), HTML, CSS and React. Working knowledge of other frameworks is desirable.
• Proficient in software design, modularity, testability and software quality
• Fast self-learner, with the willingness & interest to learn new technologies, languages & frameworks
• Strong problem-solving and decision-making skills

Additional desired qualifications:

• 4-7 years of overall experience in software engineering either as a Frontend engineer or a Fullstack engineer, with significant frontend experience
• Deep understanding of integrating with a variety of backends and APIs (ReST, GraphQL). Experience with node/Python/RubyOnRails is desirable
• Strong flair for usability, consistency, and balancing aesthetics with functional design.
• Experience working with data-intensive applications and data-visualisation libraries such as Chart.js, and D3.js is desirable
• Expertise in building debugging, improving the performance of web applications

Working with 60 Decibels

We are a fun, international and highly-motivated team who believes that team members should have the opportunity to expand their skills and career in a supportive environment. We offer a competitive salary, the opportunity to work flexibly and in a fun, supportive working environment. If this sounds like the role for you, get in touch!

60 Decibels is deeply committed to having a workplace that is inclusive and anti-discriminatory. We believe that our team must embody the compassion, listening, and sense of shared humanity that is so central to our goal as an organization. We are proud to be an Equal Opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation age, marital status, veteran status, or disability.

As a growing company, we are building towards a more universally accessible workplace for our employees. At this time, we do use some cloud-based technologies that are not compatible with screen readers and other assistive devices. We would be happy to discuss accessibility at 60 Decibels in greater depth during the recruitment process.

 About our team and our culture: we are a fun and hardworking global team that is full of smart, mission-driven folks who combine an entrepreneurial spirit with a commitment to make a positive change in the world.  

We consistently hear from our clients that the best thing about 60 Decibels is the people. To get a feel for our slightly nerdy, not-take-ourselves-too-seriously vibe, check out our monthly newsletter, The Volume.

Compensation: 60 Decibels offers a competitive salary and benefits package and the opportunity to work in a flexible, fun and supportive environment. The salary range will be adjusted according to costs of living in our country offices. 

Extra Perks: We have an unlimited leave policy and 12 monthly recharge days, on the first Friday of each month. We are a globally distributed team and we give team members opportunities to cross-pollinate and visit our different offices. 

Want to get to know us a little better?

> Sign up to receive The Volume, our monthly collection of things worth reading.

> Visit our website at 60decibels.com.

> Read about our team values here. 

Requirement

• Strong knowledge of Php frameworks (Laravel, Zend must).

• Strong knowledge of front-end technologies, such as react js or Vue js.

• Knowledge of Object-Oriented Programming.

• Write effective APIs.

• Write technical documentation.

• Familiarity with SQL/No SQL databases.

• Understanding of code versioning tools like Github.

• Take full responsibility for task/project execution

• Good problem-solving skills, Data structures, and Algorithms.

• Should have experience in Webservices (SOAP/REST) and JSON

• Develop and deploy new features to facilitate related procedures and tools if necessary.

• Excellent communication and teamwork skills.

• Work with us as a team leader.

We are looking for a full-time Senior Front End Developer – ReactJS, who is well-versed with the process of combining the art of programming with the art of designing.

Responsibilities:-

1) Translation of the UI/UX design wireframes to actual code that will produce visual elements of the application.

2) Work with the UI/UX design team and bridge the gap between graphical design and technical implementation.

3) Should take an active role on both sides and help in defining the look and functionality of the application.

Skills

1) Deep knowledge in React.JS Practices

2) Must have minimum 4 years of hands-on experience with NgRX or Redux.

3) Knowledge of JavaScript and HTML5

4) Knowledge of CSS and JS methods.

5) Writing non-blocking code and resorting to advanced techniques such as multi-threading

6) Build and deploy process knowledge.

We're looking for a Performance Marketer to drive our strategic product and technology vision on the growth and platform side of products. Evaluate the customer touch-points and growth levers in our onboarding product. Define, drive and modify traffic and growth metrics for the organization. Be responsible for building and executing new initiatives and roadmaps. Manage product lifecycle from ideation to launch and beyond. Salary up to 35 LPA

🙋What makes you a good fit?

• Minimum 2 years of experience working on building products or problem-solving in a B2B domain.
• Relevant product experience in growth products, onboarding journeys, retention and engagement journeys
• The drive to build products with an insight-first approach but at the same time a track record of boldly pursuing intuitions and validating them via experimental outcomes.
• Data orientation, analytical skills, and an ability to interpret everything in terms of measurement.
• Comfort with ambiguity, belief in first principles, and the skill to transform broad ideas into action plans via high bias for action
• Unnoticeable cross-functional stakeholder management.
• Business acumen to appreciate and understand levers for business growth and profitability.
• Preference to work independently.