Senior UI/UX Designer

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

 *Experienced Candidates Required

* Candidates from Jaipur are Preferred.

* Work from an office job

* Immediate Joiners needed

* Candidates from Jaipur city will be given preference.

SEO Executive Responsibilities:

• Conducting on-site and off-site analysis of web SEO competition.
• Using Google Analytics to conduct performance reports regularly.
• Creating high-quality SEO content.
• Assisting with blog content.
• Leading keyword research and optimization of content.
• Keeping up-to-date with developments in SEM.
• Research and analyze competitor advertising links
• Develop and implement a link-building strategy

• Experience in integrating with various SDKs like Swift
• Significant experience working with react native along with tools like Flux, Flow, Redux, etc.
• In-depth knowledge of JavaScript, CSS, HTML, functional programming, and front-end languages
• Strong knowledge of React fundamentals such as Virtual DOM, component lifecycle, and component state
• A complete understanding of the full mobile app development lifecycle right from prototyping
• Knowledge of type checking, unit testing, typescript, prop types, and code debugging
• Experience working with REST APIs, document request models, offline storage, and third-party libraries
• Strong understanding of web technologies like JavaScript, HTML, and CSS
• Knowledge of user interface design and responsive designs
• Well-versed in a variety of React Native software and technologies such as Jest, Enzyme, ESLint, and so on
• Understanding of React Native best principles and design aesthetics
• A positive mindset and continuous-learning attitude
• A collaborative approach to building apps and solving complex problems
• Attention to detail and problem-solving skills
• Client-focused approach to create user-centric designs
• Good interpersonal and collaboration skills
• Ability to write clean, well-documented code that follows good coding practices
• Good in Agile development process.
• Excellent English verbal and communication skills.
• Should be able to handle the customer individually as needed
• Support the customer as and when required

TechUnity is looking for a highly motivated and skilled React JS / React Native software developer who is comfortable with both front and back-end programming. Developer will be designing and implementing attractive and intuitive Web-based user interface and developing backend services to support front-end requests. Developer will be required to see out a project from conception to final product, requiring good organizational skills and attention to detail.

Other Responsibilities:

· Seeing through a project from conception to finished product

· Designing and coding of frontend web architecture

· Designing user interactions on web pages

· Developing backend server architecture

· Creating specification for servers and databases needed

· Ensuring responsive performance of applications.

· Designing and developing APIs.

· Meeting both technical and consumer needs.

· Staying abreast of developments in web applications and programming languages

· Good problem-solving skills.

· Excellent verbal communication skills

• Create architectural designs based on product/design requirement and implement critical high performance,large scale services and libraries Participate in the design and implementation of next generation systems.
• Control projects from start to finish - deliverables to ensure high quality, innovative and functional design.
• Adhere to all industry standards in code and architectural designs and evangelize best practices in library.
• Collaborating with other professionals to determine functional and non-functional requirements for the product development.
• Provide constructive feedback on design and product reviews.
• Collaborate with Leads/Engineers for continuous improvement of the code quality by code review and help engineers write better code.
• Lead cross-functional initiatives working with bright engineers across organization.
• Lead engineering efforts from rapid prototypes to large-scale applications using variety of languages and tools/technology stacks.

Job description

Do you want to work with high traffic OLTP and OLAP systems that provide real value to retailers? Want to build real web applications that work across multiple channels and devices? In this critical role, the right candidate should have an entrepreneurial mind-set, have experience working across an application stack and a strong background in developing complex web experiences that are rich, responsive and interactive. The individual should have exhibited good technical leadership skills and be a highly motivated individual.

Role & Responsibility

• Exhibit strong technical knowledge, leadership skills and independent execution.
• A keen eye for good experiences. Understanding the experience from a customer perspective.
• Drive design discussion of complex features and own development of these modules across the application stack.
• Ability to adapt to changing business and product needs.
• Experience evolving the design and operation scale as new features are added to the product
• Mentor junior developers and ensure quality code output (via code reads, reading references, etc.) from them.
• Co-ordinate with internal teams and external partners in ensuring we build the best solution on time for the customer. Constantly looking at ways to innovate and improve the product.
• 8+ years of experience in Java & J2EE based Web Technologies & Frameworks with a focus in either Service Oriented Architecture or APIs. 
• Experience in designing scalable solutions in a large-scale distributed environment.
• Strong knowledge of web technologies, common web frameworks, networking, SQL and database technologies
• Well versed in software engineering principles, frameworks and technologies
• Strong debugging / troubleshooting skills.
• Ability to propose and defend solutions.
• Ability to work closely with product management, customer support, and  other engineering teams to continuously evolve and innovate the enterprise-class Products.