Senior R Programmer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

We are looking for enthusiastic passionate candidates in the role of HR Recruiter.

Position : HR Recruiter(must be from a consultancy)

Experience : 1 year to 2 year

Job Description :

We are looking to employ an HR recruiter with the ability to develop recruitment strategies to meet the objectives of the organization. . They should confer with management to assess, and identify staffing needs. The HR recruiter will execute recruitment plans and source the most suitable candidates to fill positions.

Responsibility :

• Filling positions within an organization.
• Designing and implementing recruiting systems for the organization.
• Developing own network of suitable candidates.
• Handling of administration and record-keeping.
• Executing recruitment plans efficiently.
• Drafting and posting job descriptions.
• Interviewing candidates.

Skills :

• Bachelor's degree is a must
• Must have proven experience in HR in a consultancy
• Excellent communication skills.
• Excellent record keeping.

What's Ditto?

Ditto is a new offering from Finshots. We want to help millennials make better financial decisions. And we are starting with Insurance. With Ditto, you don't just compare insurance. You understand it. Narrow down choices. Avoid pitfalls and make better decisions. 

Finshots is one of the leading financial newsletters with over 500K subscribers.

What do we do at Ditto?

• We explain health insurance and term(life) insurance in a language you can understand.
• We are an insurtech company primarily selling Health and Term Life Insurance policies.

Who's backing us?

We are funded by Zerodha- India's largest stockbroker

What are we looking for?

We are looking for a Senior UI/UX Designer to join our Tech team.

Responsibilities:

• Execute the design projects across the entire product life cycle. You set the design tone for the entire product by working in close collaboration with product, engineering, and business teams.
• Take a user-centred design approach and rapidly test and iterate your designs.
• Create wireframes specifications with interaction flows for website and mobile site.
• Create sketches, graphics, templates, layouts, themes, typography, and visual standards for the app/website.
• Test the design flows, screen mockups with the QA team to ensure all minute details are covered. Partner with front-end engineers on UI implementation.
• Bring consistency to our UX at all touchpoints. 
• Meet multiple deadlines, prioritise work, and keep projects moving forward.

Requirements:

• 3+ years of relevant experience as a Senior UX/UI designer.
• Minimum 3 years of experience in designing core experiences for consumer-facing products.
• Portfolio or work samples showcasing design aptitude, creativity, depth of thought and the ability to solve complex design problems.
• Proficient in working with Figma or other design tools.
• Strong understanding of common UX patterns and UI patterns, Information Architecture, Prototyping.

Perks:

• Flexible working hours

• Comprehensive health insurance coverage for self and family

• Leading a team, Collaborate with team to deploy and continuously improve our solutions
• Developing new user-facing features using React.js.
• Building reusable components and front-end libraries for future use.
• Translating designs and wireframes into high quality and pixel perfect code.
• Optimising components for maximum performance across a vast array of web-capable devices and browsers.
• And everything that a coder does.

• Strong proficiency in JavaScript, including DOM manipulation and theJavaScript object model.
• Thorough understanding of React.js and Redux its core principles.
• Familiarity with newer specifications of ECMA Script is a plus.
• Familiarity with RESTful APIs.Knowledge of modern authorisation mechanisms, such as JSON Web Token.
• Familiarity with modern front-end build pipelines and tools.
• Experience with common front-end development tools such as Babel, Webpack, NPM, etc.
• Ability to understand business requirements and translate them into technical requirements.
• Lead a product (would be a plus)
• Have managed a team before