Business Development Associate

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Position - News Editor

We are looking for a passionate News editor to join our editorial team and add flavor to the news articles. Every day, the role would include coordinating with an enthusiastic team of web3 experts in drafting articles that resonate with the target audience.

Experience: 4+ years of experience.

Roles and responsibilities

• Oversee and manage the daily operations of the newsroom, ensuring the timely publication of news articles.
• Helping and assisting the digital marketing team in framing content strategies.
• Source, assign, and review news articles, ensuring accuracy, clarity, and adherence to editorial guidelines.
• Monitor industry trends, breaking news, and regulatory updates to ensure comprehensive coverage.
• Collaborate with the social media and multimedia teams to enhance content distribution.
• Manage newsroom workflows, set deadlines, and provide editorial direction to the team.
• Conduct meticulous final checks to catch any errors, inaccuracies, or formatting issues.
• Collaborate with writers to address feedback and make necessary revisions.
• Utilize content management systems (CMS) to publish and schedule articles and multimedia content.

Note:-

Preference

• Experience in working with a team of journalists or any news media platform related to fintech.
• Experience in finding and fetching trending news using social media channels like Twitter, Reddit, Telegram, and other open-source platforms.
• Exposure to modern technologies like AI, blockchain, and Web3.

Requirements

• Bachelor's degree in Journalism, English, Communications, or a related field.
• Proven experience as an editor in a crypto media platform.
• Exceptional command of the English language, with strong writing and editing skills.
• Proficiency in using content management systems (CMS).

Job Title: Head of Human Resources

Location: [Specify Location]

CTC: ₹60–70 Lakhs per annum

Reporting To: CEO / Managing Director

Role Overview

The Head of Human Resources will lead the organization’s HR strategy, driving talent acquisition, performance management, leadership development, employee engagement, and compliance. This role requires a strategic HR leader with strong business acumen and the ability to align people initiatives with organizational goals.

Key Responsibilities

Strategic HR Leadership

Develop and implement HR strategies aligned with business objectives.

Partner with leadership to support organizational growth and transformation.

Drive workforce planning and succession management.

Talent Acquisition & Employer Branding

Oversee recruitment for leadership and critical roles.

Strengthen employer branding and talent pipelines.

Performance & Talent Management

Design and manage performance management systems.

Lead leadership development and high-potential programs.

Drive learning and development initiatives.

Compensation & Benefits

Design competitive compensation structures and incentive plans.

Ensure internal equity and market alignment.

Employee Engagement & Culture

Promote a high-performance, inclusive work culture.

Lead employee engagement, retention, and wellness programs.

HR Operations & Compliance

Ensure compliance with labor laws and statutory requirements.

Oversee HR policies, audits, and governance frameworks.

Change Management

Lead HR initiatives during organizational change, M&A, or expansion.

Required Qualifications

MBA / PGDM in HR or equivalent.

15–20+ years of progressive HR leadership experience.

Prior experience as Head of HR / HR Director in a mid-to-large organization.

Strong knowledge of Indian labor laws and HR best practices.

Proven experience in strategic HR transformation.

Key Skills & Competencies

Strategic thinking & business partnering

Leadership & stakeholder management

Talent management & succession planning

Compensation strategy

Change management

Look for someone who has worked on Manufacturing Industry,stability,5 working days.

Description:

We are looking for a skilled .NET Web & MAUI Developer with 4–5 years of hands-on experience in building scalable web applications and cross-platform mobile apps. You will be working closely with our product and design teams to deliver high-quality solutions that meet client needs while following best practices in coding, architecture, and performance.

What we are looking for?

• 4–5 years of strong experience in .NET Web Development
• Proven expertise in .NET MAUI for cross-platform mobile app development
• Good understanding of C#, ASP.NET Core, MVC, and Web APIs
• Knowledge of Entity Framework, LINQ, and SQL Server
• Familiarity with UI/UX principles and integrating APIs into mobile/web apps
• Ability to write clean, maintainable, and reusable code following best practices

What will you do at Digicorp?

• Design, develop, and maintain scalable web and mobile applications using .NET Web and MAUI
• Collaborate with cross-functional teams including designers, product managers, and QA to deliver high-quality solutions
• Work on a US based healthcare product

JOB TITLE: Customer Support/Virtual Assistant

EXPERIENCE:2 – 4 yrs

LOCATION: Coimbatore

SHIFT:Night Shift

JOB DESCRIPTION:

·        A Virtual Assistant is responsible for providing administrative support to clients remotely.

·        Duties typically include managing schedules, handling emails, data entry, and conducting research.

·        Strong communication, organizational, and multitasking skills are essential.

·        Proficiency in office software and the ability to work independently are also important.

·        Experience as a Virtual Assistant in financial services would be an added advantage.

SKILLS:

·        Interpersonal Skill

·        Strong English Communication

·        Willing to work in Night Shift (US Time Zone)

·        Proven Experience in Virtual Assistant in Financial Services

 COMPANY DESCRIPTION:

Vimishaitech, is a leading provider of IT solutions, software development, consulting services and Soft skills Training and Development. We have a proven track record of helping businesses find and hire the best talent to meet their specific needs. We understand the challenges businesses face when trying to recruit top talent in today's competitive market. That's why we offer comprehensive recruitment solutions designed to take the hassle out of the process and help you find the perfect employees for your company. Our service specializes in Soft skills training and development, equipping individuals with essential interpersonal skills like communication, teamwork, and leadership to enhance their professional success.

Regards,

HR Team

Job Title- Web Designer cum digital marketer

Job Code- JOB004

JOB Description –  In search of a competent, talented web designer cum digital marketer with amazing user experiences, an eye for clean and artful web designs, and also has superior user interface design skills. Possess the ability to transform high–level requirements into interactive, intuitive, functional designs and artifacts. Skilled and proficient at growing the company’s presence in multiple digital channels.  We are looking for an ambitious, energetic one who can take responsibility to change the business spectrum from tech to marketing to the next level.

Responsibilities-:

1. Plans and executes all web, SEO/SEM, database marketing, email marketing social media, and display advertising campaigns
2. Designs, builds as well as maintains our social media presence
3. Brainstorms new and creative growth strategies through digital marketing
4. Conceptualizing website designs ideas, bringing simplicity and user-friendliness
5. Quality to present and defend designs and key deliverables to peers and clients
6. Establish goals and priorities for increasing customer loyalty and building a better brand
7. Collaborates with internal teams to create landing pages and optimize user experience
8.   “Know your audience” strategy . He/she must look at the demographics that is being targeted as audience plays an integral part in the look and function of the website
9. Has liaison and collaborates with agencies and other vendor partners
10. Measures and reports performance of all digital marketing campaigns and provides thought leadership and perspective

Requirements:

• Full grasp on the English language is a must
• Demonstrable graphic design skills with a strong portfolio
• Proficiency in Photoshop, Illustrator, InDesign, Dreamweaver, Corel Draw, and other visual design and wire-framing tools
• Excellent visual design skills with sensitivity to user interaction
• Up to date with the latest web designs, techniques, and technologies trending in the market
• Candidate should be adept to HTML, HTML5, CSS, CSS3 and JavaScript for rapid prototyping
• Time management and planning skills. To regularly update tech blogs for the company website.
• Gift of building rapport with colleagues. Should have skills to work under pressure and the ability to work within a team.
• Having experience in Google AdSense and Graphic Design for SMM is highly recommended.
• Proficient to use the latest software for presenting a range of graphics for the client’s Website, Logo, Banner, Brochure, and Graphic designs.
• To perform keyword research and analysis for the company as well as clients. Should be very proficient with online keyword analysis tools like Google Keyword Planner, WordTracker, Keyword Discovery, etc.
• Experience in Lead Generation Campaigns.

Experience – 0-2 years

Education- Any graduates in any specialization.  

• But should have a full grip on computer programming, math, coding, and graphic design.
• Having good knowledge of English(R/W/S) is eligible for this post.
• Having diploma in Digital marketing is highly expected.

Positions- 2+

Salary- As per the industry standards

Hii !!

Greetings from MNR Solutions!!

Job Profile- Area Operations Manager

Job Location- Indore, MP.

Experience req.- 6+ years (min.)

Area of responsibility-

• Manage and deliver the KPI's – Sales, Shrinkage, Commerciality, Customer Service, Standards are met
• Ensure that you have the right people who are sufficiently trained/developed to deliver for our customers.
• Ensure the smooth operations of your area (Eye Testing Quality, Delivers a commercially well laid out store, Achieving all operational KP)
• Deliver the shopping experience that our customers demand.

Person Specifications

• Full Time Postgraduate with 7-9 years of relevant experience into retail industry
• Post-Graduation is a must
• Very strong communication skills- both written and verbal and must be a good orator
• Should have hands on experience working on Microsoft Office- Including Excel, PPT & Word Sales oriented.

Competencies & Traits

Influencing Skills Problem Solving & Decision Making Planning & Organizing Project Management with Collaboration and Inclusion Communication Skills Extroversion & Approachability Leadership Financial & Business Acumen Customer Obsession Assertiveness Self Motivated & Resilient Managing Pressure & Setbacks Process Orientation

Must have 6+ years of experience in Retail Industry to grab this great opportunity to work with Indian's leading Brand.

Interested candidates can apply asap.

Thanks & regards

Neetu Dhiman.