Senior Product Owner (Digital Transformation)

Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

Requirements:

• Previously help a DevOps Engineer or System Engineer role

• 4+ years of production Linux system admin experience in high traffic environment

• 1+ years of experience with Amazon AWS and related services (instances, ELB,

   EBS, S3, etc.) and abstractions on top of AWS.

• Strong understanding of network fundamentals, IP and related services (DNS, VPN, firewalls, etc.) and    

   security concerns.

• Experience in running Docker and Kubernetes clusters in production.

• Love automating mundane tasks and make developers life easy

• Must be able to code in, at a minimum, Python (or Ruby) and Bash.

• Non-trivial production experience with Saltstack and/or Puppet, Composer,Jenkins, GIT

• Agile software development best practices - continuous integration, releases,branches, etc.

• Experience with modern monitoring tools; capacity planning.

• Some experience with MySQL, PostgreSQL, ElasticSearch, Node.js, and PHP is a plus.

• Self-motivated, fast learner, detail-oriented, team player with a sense of humor

Experience in managing CI/CD using Jenkins.

• Interacting via various channels, such as live chat, emails, social media, and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions following the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action
• Must be comfortable with an onsite shift.

We are looking for a self-driven candidate for the BDE post, 

Prefer experience with CRM sales, Digital Marketing and IT Sales for Web Designing and Web Development.

Identify key buying centres to expand the net new client base

Leverage key best practices to drive and successfully generate new business opportunities

Build and effectively manage a list of new clients to drive business development.

Collaborate with internal resources and external networks to prioritize and penetrate key accounts.

Utilizing account planning and time management tools to drive an increase in revenue

Establish and maintain executive relationships with clients

Mastery and consistent execution of tecHindustan’s internal sales methodology, and services

Manage forecast accuracy on a monthly/quarterly/annual basis

Successful track record in Lead Generation, sales and negotiation

Basic knowledge in Web Development, Mobile Apps Development, and Digital Marketing fields.

Excellent verbal and written communication skills

Possesses strong organizational and time-management skills.

Proven ability to plan and manage resources

Team player with strong analytical skills and the ability to understand and resolve complex problems.

Nice To Have:

Any sales or business development certifications

Experience with managing freelancing portal profiles dedicatedly

Contracts Management

About Incresco:

At Incresco, we help startups and enterprises to build their MVP and for their digital transformation.

Job Description/ Responsibilities:

We are looking for a frontend developer who is well-versed in React /React Native/Next.js. You will be responsible for architecting and developing a web or mobile application. You will be joining a talented, collaborative team that is very passionate about solving this massive problem.

Below is a list of several skills required to deliver on responsibilities for this role:

• 0-1 years of experience in React /Next.js/ React native development
• Should be able to write reusable, testable, and efficient code. Should be able to design and implement low-latency, high-availability, and high-performance applications. Architect & design technically robust, flexible, and scalable solutions
• You should be able to build pixel-perfect, amazingly smooth UIs across both web and mobile platforms. Experience In building design system is an added advantage
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.
• Reach out to the open-source community to encourage and help implement mission-critical software fixes
• Maintain code and write automated tests to ensure the product is of the highest quality.
• Firm grasp of the JavaScript language and its nuances, including ES6+ syntax.
• Rock-solid at working with third-party dependencies and debugging dependency conflicts.
• Good to know GraphQL, AWS Appsync, Firebase, and offline storage

Benefits:
1. Competitive pay.
2. Flexible timing
3. Macbooks
4. Continuous learning and solving real challenges across the globe

Immediate joiners are preferred.

Who we are:

We are leading CMMI Level 3 global organization. We enjoyed a stable leadership since its inception in the Silicon Valley, California in 1996. We have expanded from a single location to current presence in 5 global cities with round-the-clock connectivity.

Since inception, the driving core values inculcated by our founder, management team and investors have been the ongoing guiding force.

We emerged as a leading custom software development organization, spread across the globe. We made business easier and more profitable for varied small to medium size projects. As a technology partner, we deliver solutions in line with your business goals. With 2000+ happy customer base, vast experience of 20+ years, backed by offices in the US, Australia and India, providing next-door assistance and a round-the-clock connectivity. Our software solutions cover all major industries such as healthcare, digital enterprises, business automation and IT services, highlighting our expertise in Microsoft open source platform, mobile platforms and new technologies.

 To know more about we visit http://www.smartdatainc.com">http://www.smartdatainc.com

About You:

Should build interactive consumer data from multiple systems and restfully abstract to the UI through a Node.js backend.

• Should define code architecture decisions to support a high-performance and scalable product with a minimal footprint
• Should address and improve any technical issues
• Should be good in communication skills and teamwork ability to work between different levels of developers.
• Should be able to work/handle projects single handed by own
• Should perform unit/per testing for creating a bug free solution.

You should possess:

• Experience of Node JS, Express JS, Mongo DB, Angular 2+.
• Knowledge of GIT, Jenkins tools or similar.
• Knowledge working with AWS (S3, EMR, EC2, RDS).
• Experience of Agile development and methodology.

Good to have:

•  Project management and deployment skills.
• Knowledge of Dockers and Kubernetes.

• Onsite experience.
• US business Visa.