Design Engineer

About the role

We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.

This is a full time, on-site role based in Hyderabad.

Key responsibilities

- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team

Requirements

- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English

Good to have

- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts

What we offer

- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach

About Realityrift Innovations

Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

Experience in supporting Oracle E-Business Suite (EBS) and Oracle Fusion

Applications.

2. Familiarity with key Oracle modules such as P2P, O2C, and GL.

3. Understanding of ITIL framework and processes (Incident, Problem, Change,

Configuration, Service Request management).

4. Experience with ticketing systems of any ITSM tools.

5. Good knowledge of Oracle database queries (SQL) for troubleshooting & Writing

scripts.

6. Ability to communicate effectively with business users and technical teams.

7. Analytical and problem-solving skills with attention to detail.

Job Description:

We are seeking a skilled Embedded Firmware Engineer with expertise in RTOS, embedded C/C++, Python, and IoT protocols. In this role, you will be responsible for developing and optimizing embedded firmware for 16-bit and 32-bit microcontrollers, focusing on board bring-up, testing, and debugging.

Key Responsibilities:

• Develop embedded firmware using embedded C/C++, Python, and data structures.
• Utilize RTOS, preferably Zephyr or FreeRTOS, for real-time embedded applications.
• Implement low-level embedded software design and development for microcontroller-based systems.
• Configure and integrate communication interfaces such as I2C, SPI, RS232/485, USB.
• Incorporate industrial protocols like Ethernet, Modbus, and REST into firmware designs.
• Hands-on experience with MQTT, HTTP, BLE, Wi-Fi, and web server technologies.
• Collaborate using GitHub and JIRA, following Agile/SAFe methodologies.

Required Skills:

• Proficient in embedded C/C++ programming and Python scripting.
• Strong understanding of RTOS, preferably with experience in Zephyr or FreeRTOS.
• Demonstrated knowledge of embedded firmware development for 16-bit / 32-bit microcontrollers (STM32, ESP32).
• Experience with communication interfaces including I2C, SPI, RS232/485, and USB.
• Familiarity with industrial protocols such as Ethernet, Modbus, and REST.
• Hands-on experience with IoT protocols including MQTT, HTTP, BLE, and Wi-Fi.
• Proficient use of GitHub and JIRA for version control and project management.
• Strong problem-solving skills and ability to troubleshoot embedded systems issues.

Qualifications:

• Bachelor's degree in Electrical Engineering, Computer Science, or related field.
• Proven experience in embedded firmware development and board bring-up.
• Excellent communication skills and ability to work in a collaborative team environment.

Join us in developing cutting-edge embedded firmware solutions for IoT applications and microcontroller-based systems!

What You will do 

● Create beautiful software experiences for our clients using design thinking, lean and agile methodology.

● Work on world-class software products using the latest cutting edge technologies and platforms.

● Work in a dynamic, collaborative, transparent, non-hierarchical culture.

● Work in collaborative, fast-paced and value-driven teams to build innovative customer experiences for our clients.

● Help to grow the next generation of developers and have a positive impact on the industry.

Basic Qualifications

● Experience: 4+ years.

● Hands-on development experience in backend, Java, SprintBoot, Hibernate, SQL, MongoDB, Jenkins, Microservices etc...

● Server-side development experience mainly in JAVA.

● Passion for software engineering and follow the best coding concepts. ● Good to great problem solving and communication skills.

● Experience in working with cross-border, distributed teams is a must.

Nice to have Qualifications 

● Product and customer-centric mindset.

● Great OO skills, including design patterns.

● Experience with large-scale enterprise systems

Responsibilities:

• Must be able to write quality code and build secure, highly available systems.
• Assemble large, complex datasets that meet functional / non-functional business requirements.
• Identify, design, and implement internal process improvements: automating manual processes, optimizing datadelivery, re-designing infrastructure for greater scalability, etc with the guidance.
• Create datatools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
• Monitoring performance and advising any necessary infrastructure changes.
• Defining dataretention policies.
• Implementing the ETL process and optimal data pipeline architecture
• Build analytics tools that utilize the datapipeline to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.
• Create design documents that describe the functionality, capacity, architecture, and process.
• Develop, test, and implement datasolutions based on finalized design documents.
• Work with dataand analytics experts to strive for greater functionality in our data
• Proactively identify potential production issues and recommend and implement solutions

Skillsets:

• Good understanding of optimal extraction, transformation, and loading of datafrom a wide variety of data sources using SQL and AWS ‘big data’ technologies.
• Proficient understanding of distributed computing principles
• Experience in working with batch processing/ real-time systems using various open-source technologies like NoSQL, Spark, Pig, Hive, Apache Airflow.
• Implemented complex projects dealing with the considerable datasize (PB).
• Optimization techniques (performance, scalability, monitoring, etc.)
• Experience with integration of datafrom multiple data sources
• Experience with NoSQL databases, such as HBase, Cassandra, MongoDB, etc.,
• Knowledge of various ETL techniques and frameworks, such as Flume
• Experience with various messaging systems, such as Kafka or RabbitMQ
• Good understanding of Lambda Architecture, along with its advantages and drawbacks
• Creation of DAGs for dataengineering
• Expert at Python /Scala programming, especially for dataengineering/ ETL purposes

Requirements:

• Expert in Python, with good knowledge in Django technology.
• Able to integrate multiple data sources and databases into one system.
• Understanding of the threading limitations of Python, and multi-process architecture.
• Knowledge of user authentication and authorization between multiple systems, servers, and environments.
• Experience in Flask will be an add-on
• Understanding of fundamental design principles behind a scalable application.
• Familiarity with event-driven programming in Python.
• Able to create database schemas that represent and support business processes.
• Proficient understanding of code versioning tools.
• Good communication skills.