Senior Content Writer

Job Title:- Digital Marketing Executive

Experience:- 3-6 Years

Location:- Bangalore

Work Mode:- WFO

Primary Skills:-

3+  years experience as a Digital Marketing Professional 

Understanding the importance of the Website 

Experience in Email marketing and carry it to the digital forum 

Social media marketing - visibility 

Experience in branding 

Must understand page optimization and off page optimization, 

Understand the value of Search engine optimization but as a complementary skill. 

Blog writing and Content generation 

Secondary Skills :-

Knowledge on Google certification and Google analytics, Google AdWords 

 Setting up tracking systems for marketing campaigns and online activities 

Experience in Website maintenance and press releases 

Latest marketing techniques  

Qualification:- MBA ( Marketing ), BBA 

Responsibilities:-

Responsible for formulation and execution of the company’s Digital Marketing Strategy 

Creation and management of website 

Independently managing all digital marketing activities 

Set up and management of Linked in and twitter accounts 

Writing blogs and content on digital forum to ensure visibility 

Responsible to develop and implement the Online Marketing and Brand Positioning 

strategies 

Create key reporting and performance indicators based on business requirements 

Brand management on the digital forum  

Content Writer

(6 months - 1 yrs of experience)

• Proven work experience as content writer, copywriter or similar role.

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.

• An impeccable grasp of english language, including idioms, and current trends in slang and expression.

• Ability to work independently with daily or no little supervision.

• Strict adherence to the style guides of each company and their policies for publication.

Key Responsible Area

• Create content marketing campaigns to drive lead and subscribe.

• Use best SEO practices to generate traffic on the website.

• Regularly produce various content types, including emails, social media posts, blogs and guides.

• Actively manage and promote our blog, and pitch articles to relevant third-party platform.

• Edit the content produced by the other members of the team.

• Analyze content marketing metrics and makes changes as needed.

• Collaborate with other departments to create innovative content ideas

Responsibilities

· Design, maintain and supply content for the organization's website

· Formulate strategies to build lasting digital connections with customers

· Monitor company presence on social media

· Launch advertisements to increase brand awareness
· Monitor website SEO performance

Desired Candidate Profile

• Bachelor’s degree or Master's degree (from tier 1 college - IIT/NIT/IIM/XLRI/MDI/ Any other Tier 1 Colleges)
• 3+ years experience with 2+ years experience in digital marketing at a high growth app-based B2C organisation
• Strong quantitative mindset and data driven approach to digital marketing
• Expertise in excel-based data modelling and analytics tools
• Experience in handling mid to large scale monthly digital marketing budgets
• Hands-on experience in managing Facebook Ads, Google Ads at scale
• Experience in programmatic advertising is a big plus for this role
• Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
• Experience in cross-team collaboration, team management and agency management    

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

We're seeking a full-time, in-house employee to write Search Engine Optimized Website Content and social media. The ideal candidate must be able to write according to the language of different industries our company handles. Knowledge of writing articles, blog posts, press releases, website content pertaining to digital media.

• Research and write industry-related content
• Create new content to assist marketing campaigns
• Promote content through multiple channels
• Update website content as needed
• Optimise content using SEO best practices

• Expertise in using content management software, social media platforms and SEO techniques
• Must have written and published blog articles and social media content
• Knowledge about personal finance and investment opportunities is a plus