Senior Content Writer

Urban Tribe is one of the fastest-growing & award-winning lifestyle brands in India. Headquartered in Mumbai since 2015, we've offices and exclusive brand outlets across the country. Starting with an idea to create disruptive innovation in the travel gear category, we've grown to be one of India's favorite lifestyle brands. We have built an extensive range of innovative and hyper-functional travel gear and accessories and are the top brands across all e-commerce platforms in our category apart from a thriving digital marketplace of our own.

Responsibilities for Content Writer

1. Write well-researched, SEO-friendly, high-quality articles & product descriptions
2. Create original copyright-free content
3. Submit work to editors for input and approval
4. Ensure all-around consistency (style, fonts, images, and tone)
4. Recommend new content to address gaps in the company's current content
5. Ensure that you report to your manager


Qualifications for Content Writer

-Proven record of excellent writing demonstrated in a professional portfolio
-An impeccable grasp of the English language, including idioms and current trends in slang and expressions
-Ability to work independently with little or no daily supervision
-Strong interpersonal skills and willingness to communicate with management

Responsibilities

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs, and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

Requirements

• Proven record of excellent writing demonstrated in a professional portfolio
• The ability to consistently meet tight deadlines
• Experience using WordPress, Weebly, and/or Joomla! Preferred
• An impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously

Any preference of Industry: Prior startup experience preferred.

Minimum Academic Qualifications: None

Working Hours: Flexible

Perks: You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.

If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

 

 

What you need to have:

 

Company Overview – Interface Alliances (IA)

Interface Alliances operates with a vision of being the best education consultant with its core principles built on integrity and value of service. Our services are engineered with a need to engage more deeply with our prospective students and customers and continually growing value over the lifetime of their relationship.

IA is a global education consultant specializing in counseling, admission and visa services for students aspiring to study abroad. IA has been instrumental in shaping careers of numerous students overseas by placing them in top ranking institutions in USA, Canada, Australia, UK and Europe.

We are expanding our team and looking for individuals that are great team players with positive attitude, wealth of knowledge and excellent relationship management skills.

Job Location: Hyderabad

Designation: Website & Social Media Manager

About the Role:

• A full-time online specialist to work with our professional team.
• Manage & improve the company website and other portals.
• Promoting company brand and services to potential international students in India.
• Create social media content across platforms, including but not limited to Facebook, Instagram, LinkedIn etc.
• Responsible for all the brand's social media content development, execution, scheduling and uploading.
• Interact with followers by replying to comments, questions and answering any messages.
• Brainstorm content/ ideas, individually and with the team.
• Create digital and print marketing material for marketing and student events activities.
• Film, edit and create video content for social media channels.
• Attend events and record with photographs and video.
• Develop and maintain a bank of footage for repurposing in a range of video content and photographs.
• Organize and implement student event both offline and online.
• Mining potential student resources through marketing events and activities to discover sales leads.
• Liaise with university student associations and develop cross-industry alliance.
• Provide regular reports and update on all activities to management team as scheduled and at adhoc basis
• Other relevant marketing and office admin duties.
• Primarily responsible for establishing the content strategy and consolidation of content on company websites, liaising with the Digital Team to ensure efforts are in line with future strategy of the organization
• Create unique, authentic, and engaging content that meets the objectives of the company and partner universities.
• Leverage content on website to improve user experience and reduce maintenance overhead.
• Oversee SEO analysis to inform strategic optimization.
• Primarily response to generate quality students leads with SEO optimization and continuous engagement with target audience.
• Review all content for accuracy, relevance, quality and freshness.
• Implement ways to improve and track site performance.
• Responsible to create and work along side with the digital team for content discovery, definition, design, integration, development, and delivery for new website including involvement in the creation of wireframes, user testing whilst providing expert guidance on digital optimization.
• Work within defined Agile project delivery lifecycle to deliver content, from concept to creation prioritized business initiatives through regular release cycles

 

Desired Skills:

• Good knowledge of website development, digital and social media platforms
• Demonstrated experience in Search Engine Optimization and IA discovery and creation e.g., optimal workshop, Site Improve, Grammar etc.
• Proven experience managing content on various CMS such as Word Press.
• Demonstrated experience in managing and delivering digital project within quality, time and budget requirements.
• Proven ability to conform to shifting priorities, demands and timelines through analytical and problem-solving capabilities including proactively managing and trouble-shooting digital and technical issues.
• Positive attitude and motivation to accomplish and overachieve assigned targets
• Ability to multi-task and perform under pressure
• Ability to execute, plan and communicate activities on timely manner
• Goal orientated and proactive approach.
• Excellent command of spoken and written English as well as the local language
• Ability to communicate effectively with colleagues, students and other members of the public of all age groups and social backgrounds.
• Ability to learn on own initiative and research best study options for students.

 

Required Experience:

• At least 5 years in a similar role.
• Experience in the overseas education industry preferred.

About the Role:
We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact
Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning
and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights
by effectively and quickly adapting to data.
Reports to: VP - Markeing
Responsibilities:
● Own end-to-end execution, measurement, reporting, and optimization of campaigns
across channels with goals to increase New users Acquisition, Scale GMV across the
campaign, and deliver platform GMV & ROAS
● Managing two verticals of Impact Guru business, one is online donation(E-commerce) &
Lead Generation(Seekers).
● Lead a team of performance marketers & Data Analyst
● Partner with internal teams to optimize campaign performance (targeting, optimization,
creative direction, etc.)
● On a day-to-day basis, you will be expected to optimize campaigns based on data
breakdowns and insights.
● Understand ways to scale campaigns across platforms in an optimal manner.
● Perform interest research in Facebook using audience insights and ads manager.
● Create a digital media plan based on requirements across multiple platforms
● Understand how content works across different social media platforms
● Create insightful reports based on data from performance marketing campaigns
● Tag with your copy and art partners to achieve a digital-first creative output on
campaigns.
● Work on Launching & Optimising other marketing channels like Taboola, Criteo,
Outbrain, Adroll etc.
● Work on retentiton marketing through Mo engage or internal communication.
● Coordination with SEO Team for Organic ranking updates & suggestions
● Assist Social media team in scaling the organic GMV from social pages, also assist them
in increasing the followers on each social media pages
● Work on launching influencer marketing campaigns & influencer network for the brand.
Skills Required:
- 3-4 years of industry experience (agency or editorial) is a plus.
- Bachelor’s degree in Engineering, Media Communications, Business Administration,
Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
- In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
- Excellent problem solving & analytical skills.
- Strong quantitative skills with a knack for translating numbers into actionable insights and
creatives.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting goals & deadlines.
- Able to effectively work independently, and as part of a team.
Min. 3-4 year experience is required in this role.

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

Management & Organization:

• Develop unique and engaging content to meet in-house and clients’ multiple requirements
• Create a wide variety of content across industry verticals like case studies, white papers, corporate brochures, emails, blogs, articles, social media snippets, and more
• Create social media and search engine optimized content.
• Communicate effectively with clients, meet strict deadlines, and follow clients' editorial guidelines.
• Bachelor’s Degree with preferred Major in English, Journalism, Marketing, Advertising or Communications.
• Minimum of five years’ experience as a copywriter/content writer.
• Knowledge of website marketing and search engine marketing.
• Knowledge of information gathering, planning, and organizing methods and principles.
• Experience with desktop publishing tools.
• Experience working on software programs like Photoshop, CorelDraw, HTML.

Selected Candidate have to take online class on digital marketing, one hour every day from their home.

SVAPPS IS HIRING!!

We are looking for a Digital Marketing Executive.

Duties and Responsibilities:
As a Digital Marketing Executive you must involve in:
• Keywords Exploring
• Create, execute and optimise campaigns end-to-end
• Analysis of social media performance of clients across multiple platforms.
• Responsible for managing SEO and digital ad channels in particular for performance marketing
• Stay updated on the latest trends and updates on social and digital marketing like SEO, mobile, web development.
• Creating links except Directory, Article, Press release submissions.
• link building, press release, email marketing, digital marketing, pr, seo, com, mar, email, business, facebook, marketing, reporting, Social Bookmarking, Search Analysis, One Way Link Building, Article Submission, Search Engine Submissions.
• Using Google guidelines for building links
• Able to speak, write and communicate clearly and present effectively to the clients.

Job qualifications and requirements:
Must have Knowledge in the following:
• SEO, SEM, SMM, SMO
• Link Building, Keyword Research

Education qualifications:
• A Bachelor’s degree Computer Science