Senior Manager - Performance Marketing

Responsibility:

• Lead the planning and execution of the product roadmap, aligning with the overall business objectives
• Define and prioritize product features based on customer feedback, data analysis, marketing demands and
• domain requirements.
• Drive the product development process, from ideation through release, ensuring timely delivery and high-
• quality outcomes
• Collaborate closely with engineering, marketing, and sales, to drive successful launch, development, and
• advancement of B2B products
• Establish and maintain strong relationships with key stakeholders, including customers, to gather insights
• and ensure product satisfaction
• Provide clear and concise communication of product vision, goals, and progress to both internal teams and
• external stakeholders
• Conduct market research to identify trends, customer needs, and competitive landscape, informing product
• strategy and decision-making
• Monitor product performance through metrics, iterating on the product strategy as needed to achieve
• business objectives
• Mentor junior product managers in terms of general learning and product/feature-specific guidance
• Be responsible for feature validation, both in terms of quality and user satisfaction.
• Requirements:
• 5-8 years of relevant experience in software product management
• At least 3 years of complex B2B software product management experience
• Analytical mindset with a willingness to go deep into problem-solving
• Being data-driven is essential; inclined to use data to validate assumptions and business assertions
• Strong technical understanding of the software development process and general design constructs
• Impeccable collaboration and communication skills
• Bias for action: Default setting is to take action to move the product forward and improve customer
• experience
• Empathetic: Can deeply embed in the customer perspective and translate their needs to crisp, detailed and
• actionable product requirements
• Thrives in a complex, ambiguous, and fast-paced environment, driving agile experimentation
• Understanding of the US healthcare industry is a big plus
• Prior start-up experience is a plus 

• Having around 8+ years of Experience in IT industry in Software Development.
• Sound knowledge in Core Java
• Having work experience in SDN/NFV, Orchestration
• Having work experience in Open source and Open Flow Controller(SDN).
• Experience in Aglie methodology.
• Good Knowledge on MySQL ,Postgresql or any Timeseries DB,Kafka, Zookeeper
• Good Knowledge on ONOS, ODL (OpenDaylight) OpenKilda,Mininet.
• Having work experience in MVT/MVC architecture.
• Having good knowledge networks, devices, service modeling and automation in systems.
• Having work experience on API & JSON implémentation.
• Knowledge in OpenStack,Ansible, Shellscript, Chef, Puppet,
• Good Understanding of Software Development (i.e. SDLC)
• Good team player enthusiastic and quick learner
• Good interpersonal skill, commitment, result oriented with a quest and learn new technologies and understanding challenging tasks
• Knowledge in AWS, AZURE Cloud

•  4-8 years of relevant experience in designing & developing and architecting systems/software
• for large business environments (Java, J2EE).
• • Strong design and coding skills in Enterprise Java, Hibernate, Spring, Spring Boot, REST web
• services, JMS (ActiveMQ), XML, JSON.
• • Must have good experience in Unix/Oracle/SQL.
• • Experience in any communication framework (MQ) is an added advantage.
• • Experience in Agile Development, Scrum, and Iterative approaches
• • Participate in requirement gathering JAD sessions and support documentation

• Required Freshers who can join Immediately
• Must have excellent communication skills
• Will be responsible to do Sales
• Will be responsible to do cold calling
• No - filed Sales
• Work from office 

Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.

Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.

• Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimizing copy and landing pages for search engine marketing
• Performing ongoing keyword discovery, expansion and optimization
• Researching and implementing search engine optimization recommendations
• Researching and analyzing competitor advertising links
• Developing and implementing link building strategy
• Working with the development team to ensure SEO best practices are properly implemented on newly developed code
• Working with editorial and marketing teams to drive SEO in content creation and content programming
• Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Desired Candidate Profile

• Proven SEO experience
• On Page SEO- Keywords auditing and developing required tags and optimizations
• Off Page SEO- Thorough knowledge of backlinking techniques
• Proven SEM experience managing PPC campaigns across Google and Facebook business
• Solid understanding of performance marketing, conversion and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Proven backlink experience- sites built backlinks for and raised traffic (will check url)
• Website links to previously conducted on-page optimizations
• Previously conducted keyword embedding for #1 rank Google    

Parikshram is a Bangalore based tech startup company, building the world's first career success platform for QA-Testing professionals around the world. Currently running through the social media channels with the name of “Software Testing Studio" (soon to be renamed as Parikshram), it has an active user base of ~0.2 million testing professionals and focuses on recruitment, upskilling and community building. The company is growing at a rapid pace and is hiring aggressively.

• 2+ years experience in WordPress CMS Installation, theme customizations.
• Should possess strong knowledge of SEO, Secure sites, Wordpress, Web Design Good knowledge of WordPress development and life cycle (theme hierarchy, plugins, etc
• Strong understanding of PHP back-end development. Experience in front-end technologies like HTML5,CSS3,Bootstrap4,JavaScript,PHP.
• Basic Knowledge of Core PHP, MySQL Database.
• Experience in designing and developing responsive design websites.
• Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers.
• Ability to convert comprehensive layout and wireframes into working HTML pages. Payment Gateway integration for WooCommerce (eg: Paypal, Razorpay, etc).