
Senior Developer - CRM & Integrations
Job Title: Software Developer - CRM and Integrations
Why join us:
AVN Arogya, an Ayurvedic company established in 1930, is currently managed by the 4th generation of the founding family. Our mission is to take Ayurveda to the masses by leveraging cutting-edge technology. We are looking for a talented and driven Software Developer to join our team in Madurai, Tamil Nadu, India. This role has high potential and could lead to a leadership position within our tech team.
Primary Responsibilities:
1. Create and manage workflows and automations in Zoho CRM
a. Develop and implement workflows to streamline sales processes.
b. Automate repetitive tasks to increase efficiency.
c. Create custom functions and scripts for advanced automation needs.
2. Manage users and access controls in the CRM
a. Configure and maintain user roles and permissions.
b. Monitor and update access controls as needed.
c. Ensure data security and compliance with company policies.
3. Integrate CRM with other related software
a. Set up and maintain integrations with Exotel, Zoho Forms, Gallabox, and other tools.
b. Troubleshoot and resolve integration issues.
c. Ensure seamless data flow between systems.
4. Configure apps and workflows in cloud telephony and WhatsApp chatbot
a. Set up and customize cloud telephony systems and WhatsApp chatbots.
b. Create workflows to meet business needs.
c. Monitor and optimize configurations for performance.
5. Configure WhatsApp sales/marketing campaigns
a. Implement sales and marketing campaigns on WhatsApp.
b. Ensure alignment with provided content and strategy.
c. Monitor and report on campaign performance.
6. Create forms, reports, and dashboards
a. Design and develop forms to capture data using Google Forms and Zoho Forms.
b. Generate reports and dashboards from form entries for management review.
c. Create and maintain apps using Google Appsheets for inter-departmental use cases.
Educational Qualifications and Experience:
1. Bachelor’s degree in computer science, Information Technology, or a related field.
2. Preferred: Master’s degree in computer science, Information Technology, or a related field.
3. Minimum of 3-5 years of experience working as a software developer. Experience with CRM Software such as Zoho or Salesforce is an added bonus.
4. Proven experience in handling APIs to integrating between software and tools.
5. Experience in programming languages such as JavaScript, Python, or similar.
Skills Required:
1. Strong programming skills in languages such as JavaScript, Python, or similar.
2. Ability to troubleshoot and resolve technical issues promptly.
3. Strong project management and organizational skills.
4. Excellent communication and collaboration skills.
Optional but Preferred Skills (can be trained):
5. Proficiency in Zoho CRM, including workflow automation and custom functions.
6. Experience with integration tools and APIs, especially for Exotel, Zoho Forms, and WhatsApp chatbots.
7. In-depth understanding of CRM systems, specifically Zoho CRM.
8. Knowledge of cloud telephony systems and how they integrate with CRMs.
9. Familiarity with marketing automation tools and strategies.
10. Knowledge of software development best practices and lifecycle.
11. Awareness of current trends and advancements in CRM technologies and integrations.
12. Experience with Google Forms, Zoho Forms, and Google Appsheets for creating forms, reports, and apps.

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About the Role:
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What You'll Do:
- Design and develop scalable backend applications using Java and Spring Boot
- Build and maintain REST APIs and Microservices
- Develop cloud-ready, distributed applications
- Collaborate with Product Managers, Designers, and Engineers
- Improve application performance, scalability, and reliability
- Participate in architecture and technical design discussions
- Leverage AI-powered development tools to improve productivity
- Work with CI/CD pipelines and modern engineering practices
Must-Have Skills:
- 3–6 years of experience in Java development(Min 3 Years)
- Strong expertise in Java, Spring Boot, Spring MVC, and Hibernate/JPA
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- Strong understanding of OOP, Design Patterns, and Clean Coding Practices
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- Experience with AWS or cloud environments
- Exposure to CI/CD pipelines and DevOps practices
- Experience with distributed systems and scalable architectures
- Knowledge of automated testing frameworks
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Why Join Us?:
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- Gain exposure to AI-powered software development
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You must have:
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Role Proficiency:
Act creatively to develop applications and select appropriate technical options optimizing application development maintenance and performance by employing design patterns and reusing proven solutions account for others' developmental activities
Outcomes:
Interpret the application/feature/component design to develop the same in accordance with specifications.
Code debug test document and communicate product/component/feature development stages.
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Select appropriate technical options for development such as reusing improving or reconfiguration of existing components or creating own solutions
Optimises efficiency cost and quality.
Influence and improve customer satisfaction
Set FAST goals for self/team; provide feedback to FAST goals of team members
Measures of Outcomes:
Adherence to engineering process and standards (coding standards)
Adherence to project schedule / timelines
Number of technical issues uncovered during the execution of the project
Number of defects in the code
Number of defects post-delivery
Number of non compliance issues
On time completion of mandatory compliance trainings
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Code:
Code as per design
Follow coding standards
templates and checklists
Review code – for team and peers
Documentation:
Create/review templates
checklists
guidelines
standards for design/process/development
Create/review deliverable documents. Design documentation
r and requirements
test cases/results
Configure:
Define and govern configuration management plan
Ensure compliance from the team
Test:
Review and create unit test cases
scenarios and execution
Review test plan created by testing team
Provide clarifications to the testing team
Domain relevance:
Advise Software Developers on design and development of features and components with a deep understanding of the business problem being addressed for the client.
Learn more about the customer domain identifying opportunities to provide valuable addition to customers
Complete relevant domain certifications
Manage Project:
Manage delivery of modules and/or manage user stories
Manage Defects:
Perform defect RCA and mitigation
Identify defect trends and take proactive measures to improve quality
Estimate:
Create and provide input for effort estimation for projects
Manage knowledge:
Consume and contribute to project related documents
share point
libraries and client universities
Review the reusable documents created by the team
Release:
Execute and monitor release process
Design:
Contribute to creation of design (HLD
LLD
SAD)/architecture for Applications/Features/Business Components/Data Models
Interface with Customer:
Clarify requirements and provide guidance to development team
Present design options to customers
Conduct product demos
Manage Team:
Set FAST goals and provide feedback
Understand aspirations of team members and provide guidance opportunities etc
Ensure team is engaged in project
Certifications:
Take relevant domain/technology certification
Skill Examples:
Explain and communicate the design / development to the customer
Perform and evaluate test results against product specifications
Break down complex problems into logical components
Develop user interfaces business software components
Use data models
Estimate time and effort required for developing / debugging features / components
Perform and evaluate test in the customer or target environment
Make quick decisions on technical/project related challenges
Manage a Team mentor and handle people related issues in team
Maintain high motivation levels and positive dynamics in the team.
Interface with other teams designers and other parallel practices
Set goals for self and team. Provide feedback to team members
Create and articulate impactful technical presentations
Follow high level of business etiquette in emails and other business communication
Drive conference calls with customers addressing customer questions
Proactively ask for and offer help
Ability to work under pressure determine dependencies risks facilitate planning; handling multiple tasks.
Build confidence with customers by meeting the deliverables on time with quality.
Estimate time and effort resources required for developing / debugging features / components
Make on appropriate utilization of Software / Hardware’s.
Strong analytical and problem-solving abilities
Knowledge Examples:
Appropriate software programs / modules
Functional and technical designing
Programming languages – proficient in multiple skill clusters
DBMS
Operating Systems and software platforms
Software Development Life Cycle
Agile – Scrum or Kanban Methods
Integrated development environment (IDE)
Rapid application development (RAD)
Modelling technology and languages
Interface definition languages (IDL)
Knowledge of customer domain and deep understanding of sub domain where problem is solved
Additional Comments:
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