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Wordpress Developer

Wordpress Developer at Nickelfox Technologies · Noida · 2 - 4 years · ₹2L - ₹8L / yr · Bootstrapped · Posted 7 Mar 2023

Nickelfox Technologies's logo

Wordpress Developer

Aakriti Ishwar's profile picture
Posted by Aakriti Ishwar
2 - 4 yrs
₹2L - ₹8L / yr
Noida
Skills
Wordpress
skill iconPHP
skill iconLaravel
skill iconCodeIgniter
skill iconHTML/CSS

Job Description

  • Designing and implementing new features and functionality
  • Establishing and guiding the website’s architecture
  • Ensuring high-performance and availability, and managing all technical aspects of the CMS
  • Helping formulate an effective, responsive design and turning it into a working website.
  • Collaborate with the frontend team, and enable connectors with WordPress REST API and other tech platforms



Requirements

Relevant experience

  • 2-4 years’ experience in authoring and developing for CMS’s including but not limited to WordPress

Required qualification

  • University degree or equivalent diploma in technology and computer science.

Essential skills

  • Good Overall knowledge of PHP
  • Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
  • Knowing the nuances of WordPress Themes – Installation and Configuration
  • Knowing the nuances of WordPress Plugins with good coverage of which plugin is best suited for a particular requirement, and confidence to research plugins as well
  • Knowledge of WP Caching, WP Query Object and WP Database Structure
  • Knowledge of Knowledge of WordPress Scalability
  • Knowing the nuances of WordPress editor with good coverage of which editor is best suited for a particular requirement, and confidence to research plugins as well
  • Hands On Experience with Gutenberg Editor and Blocks
  • Awareness of the WP Library, and Architectural Concepts is a must
  • Experience building user interfaces for websites and/or web applications
  • Experience designing and developing responsive design websites
  • Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
  • Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
  • Ability to convert comprehensive layout and wireframes into working Wordpress pages
  • Willingness to quickly learn new frameworks, changing theme market with ready updates on not just WordPress, but also PHP.


Nice to Have

  • It would be good to have exposure to multiple CMSs like Shopify, Magento
  • It would be good to have the ability to develop WordPress Plugins and Themes From scratch
  • Experience on at least one PHP Framework (CodeIgniter, Laravel, YII)
  • Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
  • Proficient understanding of code versioning tools (such as Git, SVN, and Mercurial)
  • Strong understanding of PHP back-end development
  • Knowledge of WordPress REST API
  • Knowledge of WooCommerce



Benefits

  • Unlimited learning and growth opportunities 
  • A collaborative and cheerful work environment 
  • Exceptional reward and recognition policy  
  • Outstanding compensation  
  • Flexible work hours  
  • Opportunity to make an impact as your work will directly contribute to our business strategy

At Nickelfox, you have a chance to craft a career path as unique as you are and become the best version of YOU. You will be part of a team with a ‘no limits’ mindset in an inclusive, people-focused culture. And we’re counting on your unique perspective to help Nickelfox grow even faster.  


Are you passionate about tech? Dedicated to learning? Come, join us to build an extraordinary experience for yourself and a dignified working world for all. 

 

What makes Nickelfox a great place for you?

In Nickelfox, you’ll join a team whose passion for technology and understanding of business has driven the company to serve clients across 25+ countries in just five years. We partner with our customers to fuel their growth story and enable them to make the right decisions with our customized technology services and insights. All in all, we are passionate to see our customers win the day. This is the reason 80% of our business comes from repeat clients.  


Our mission is to provide dignified employment and an environment that recognizes the uniqueness of every individual and values their expertise, and contribution. We have a culture that encourages everyone to bring their authentic selves to work. Our people enjoy a collaborative work environment with exceptional training and career development. If you like working with a curious, youthful, high-performing team, Nickelfox is the place for you.


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About Nickelfox Technologies

Founded :
2014
Type :
Services
Size :
100-1000
Stage :
Bootstrapped

About

At Nickelfox, we use our passion for technology and understanding of business, to create unique and customised solutions for our clients. Our software development and design services include: - Product Consulting (Product Planning, Design, and Tech Consulting) - Product Design (Wireframing, UI/UX Designing, Visual Design) - Enterprise Software, Web and App Development - Staff Augmentation We have partnered with the United Nations, The NY Times, ITC, Gucci, GE, Dunzo, MyGov, and others to deliver successful software and mobile app solutions. Our clientele is spread across 25 countries, and over 30 industries. If you are looking for customised digital solutions or highly skilled designers/developers for staffing, connect with us at www.nickelfox.com/contact/.
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Job Description:


PHP Developer (candidates having experience in PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)


Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.") 

Website: www(dot)funnelkit(dot)com

Location: (hybrid/ remote/ work from office at Tilak Nagar, Delhi)

Experience: 5+ years + AI mindset

Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customisation)

Working Days: 5 days - Monday – Friday



About FunnelKit

FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.

We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.


Role Overview

This role is ideal for someone who:

  • Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
  • Enjoys solving real customer problems
  • Has worked on production-level WordPress plugins or SaaS products
  • Takes ownership of both development and troubleshooting

You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.

You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.


Key Responsibilities

1. Plugin Development & Product Feature Development

  • Build and maintain WordPress plugins to extend site functionality and improve user experience
  • Own architecture decisions for complex features across multiple products
  • Work with the Product team to convert requirements into high-quality code
  • Build custom solutions based on real customer use cases
  • Ensure all features are properly tested and documented before release
  • Mentor mid-level and junior developers through code reviews and pairing
  • Lead initiatives that improve developer productivity and code quality
  • Think creatively about technical challenges—finding innovative solutions
  • Drive technical standards and best practices for the team

2. WooCommerce Integration & WordPress Hooks

  • Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
  • Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins. 

3. Troubleshooting & Release Stability

  • Monitor product behavior after updates and releases
  • Debug complex cross-system issues and performance bottlenecks
  • Ensure smooth upgrades and backward compatibility
  • Perform root-cause analysis to prevent repeat issues
  • Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce

4. Product Improvement & Analysis

  • Design scalable solutions that work across our product ecosystem
  • Analyze L2 support tickets to identify patterns and gaps
  • Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs

5. Git & Code Management

  • Manage code using Git (commits, merges, releases)
  • Maintain clean, scalable, and secure codebases
  • Follow WordPress and WooCommerce best practices
  • Conduct regular code reviews

6. AI-Assisted Development

  • Use Cursor AI for code assistance, security checks, and snippet creation
  • Improve development speed while maintaining high code quality
  • Work closely with the development team to ensure smooth integration of plugins with existing systems
  • Document technical decisions and create knowledge-sharing resources

7. QA & Test Case Collaboration

  • Create clear use cases for QA testing
  • Work closely with QA to ensure all features and fixes are thoroughly tested
  • Reduce post-release bugs through strong pre-release validation

8. Internal Support to Customer Success

  • Assist Customer Success Engineers with technical guidance
  • Help resolve complex L1 issues when required
  • Ensure recurring problems are documented and addressed at the product level
  • Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
  • Debug complex WordPress, WooCommerce, and plugin-related issues
  • Provide fast, stable, and scalable solutions
  • Identify recurring issues and propose long-term product improvements
  • Coordinate closely with Customer Success Engineers

9. CSS & Template Development

  • Develop and maintain CSS and templates for FunnelKit products
  • Ensure responsive, cross-browser compatible designs
  • Maintain high UI and performance standards


Required Skills & Experience

  • 5+ years of hands-on WordPress development
  • Strong experience with:
  • WordPress Core & Plugin Development
  • WooCommerce internals and its ecosystem (APIs & customizations)
  • WordPress hooks (actions, filters, and custom hooks)
  • PHP mastery (expert-level OOP, design patterns and SOLID principles)
  • Database proficiency - Advanced MySQL skills, query optimization, custom table design
  • JavaScript, HTML, CSS
  • Strong debugging and troubleshooting skills to resolve plugin related issues
  • Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
  • Experience working on product-based WordPress plugins or SaaS
  • Strong understanding of orders, checkout flows, and extensibility points
  • Proficient with Git version control and collaboration
  • Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
  • Technical Leadership: Code review experience, mentoring ability, architecture decision-making
  • Communication: Explains complex technical concepts clearly to different audiences
  • Ability to work on-site from our Delhi office


Nice-to-Have Skills

  • Payment gateway integration and debugging experience
  • Background processing and job scheduling (Action Scheduler or similar)
  • REST API design and development
  • Multi-currency or internationalization experience
  • Subscription/recurring billing systems knowledge
  • Contributing to or maintaining open-source projects
  • Experience building WooCommerce extensions
  • Experience with checkout, cart, or conversion-focused products
  • Familiarity with performance optimization and security best practices
  • Experience using AI tools for development
  • Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.


Why This Role is Exciting

  • Product Impact: Build features that directly impact revenue for thousands of businesses
  • Cross-Product Thinking: Work across an ecosystem of products, not siloed features
  • Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
  • Real Leadership: Influence technical direction without organizational bureaucracy
  • Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
  • WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems


What Success Looks Like

First 3 Months:

  • Lead your first major feature from design to deployment
  • Establish yourself as a reliable code reviewer
  • Identify and fix a significant performance or architectural issue

First 6 Months:

  • Own a product area and drive its technical direction
  • Mentor team members with measurable improvement in their skills
  • Ship an innovative solution that becomes a best practice

First Year:

  • Drive cross-product improvements that benefit the entire ecosystem
  • Be the technical leader others consult for complex decisions
  • Contribute to hiring and growing the engineering team


What We Value

  • Product-minded engineering: Understanding business impact, not just technical elegance
  • Ownership mentality: Taking responsibility for outcomes, not just tasks
  • Continuous improvement: Always learning, always getting better
  • Knowledge sharing: Writing docs, mentoring others, building team capability
  • Creative problem-solving: Seeing opportunities others miss, finding better ways


What We Offer

  • Opportunity to work on globally used WordPress products
  • Competitive senior-level compensation
  • High-ownership, low-bureaucracy environment
  • Collaborative, product-driven culture
  • Competitive salary based on experience
  • Long-term growth and learning opportunities
  • Technical leadership growth opportunities


How to Apply

  • Links to significant projects you've led (GitHub, WordPress.org, portfolio)
  • Brief note on a technical challenge you solved creatively



FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.



Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund
  • Paid time off
  • Flexible work timings


Application Question(s):

  • Experience with Core PHP, WordPress & WooCommerce is a must.

Work Location: Hybrid/ remote/ in-office

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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