We’re seeking a driven and detail-oriented Sales Manager to lead Acasa’s FMCG expansion across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.
The ideal candidate will combine strong sales acumen with operational discipline, brand understanding, and team leadership to drive growth and profitability across verticals.
Key Responsibilities
Sales & Business Development
Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.
Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)
ensuring consistent fill rates, visibility, and on-time delivery.
Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.
Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.
Explore and onboard new retail store tie-ups and distributors to strengthen reach and market penetration.
Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.
Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination
Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.
Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.
Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.
Identify and execute branding opportunities within partner stores and online marketplaces.
Team & Operations
Conduct regular store and market visits to ensure proper visibility, placement, and compliance.
Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.
Maintain strong vendor relationships and follow-up for timely supply and collections.
Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).
Provide market insights, competitor analysis, and category feedback to guide business strategy.
Qualifications & Requirements
Bachelor’s Degree required; MBA / Master’s in Marketing preferred.
5–7 years of FMCG (Food) sales experience — experience in Modern Trade / E- commerce / Quick Commerce / HoReCa is essential.
Strong leadership and team-building capabilities.
Excellent communication, negotiation, and relationship management skills.
Hands-on experience in Amazon / online retail operations preferred.
Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.
Shubham Vishwakarma
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