Sales Lead

Role - Senior Analytics Executive

Experience - 1-2 years

Location - Open (Remote working option available)

About Company :-

Our team is made up of best in class digital, offline, and integrated media experts who work together to enhance media's contribution to Google's business. Our team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work are world class, committed to establishing a new high water mark in the media industry.

About the role/ Some of the things we'd like you to do:

- Support the Analytics team and other stakeholders with analytics agendas impacting campaigns, measurement frameworks, and campaign optimization.

- Conduct thorough data analysis using various tools and software within MFG to provide insights and recommendations that align with client needs.

- Collaborate with internal stakeholders across disciplines and countries to understand client objectives, providing support and expertise in data and analytics while identifying opportunities for advanced analytics solutions.

- Formulate strategic recommendations with the team based on gathered insights, and support the delivery of reporting for clients.

- Continuously improve project performance and processes by collaborating with the team to develop new tools and solutions.

About yourself/ Requirements:

- Bachelor's degree in a related quantitative field (e.g. Statistics, Business Analytics, Economics, Computer Science, etc.)

- 1-2 years of relevant work experience in data analysis; digital media experience desired

- Strong knowledge of various data analysis tools and software (e.g., Excel, SQL, R, Python, Tableau).

- Is proficient in statistical principles and how they apply to tasks/work items.

- Excellent problem-solving skills and the ability to analyze complex data sets.

- Strong communication and interpersonal skills, with the ability to present data-driven insights to both technical and non-technical audiences.

- Ability to work independently and as part of a team, with strong collaboration skills.

- Demonstrated ability to manage multiple projects and prioritize tasks effectively.

- Passion tor continuous learning and staying current with industry trends and best practices in analytics.

Responsibilities

Develop high quality, secure, stable code for use in products and solutions for

customers, making it easier for other developers to maintain, enhance, reuse,

and localize

Work with Product Owner and/or Product Manager/Team to understand and help

refine functional requirements for new products

Develop and outline architecture and relationships between subsystems and

participates in review of those designs

Investigate and, if necessary, prototype technologies and algorithms relating to

the task

Break down a large problem into smaller components and provide a clear

solution for each piece

Ensure new code, feature or software product meets performance goals/metrics

Research external best practices and emerging technologies for possible

incorporation into company products and methodologies

Write and maintain the code following Test-Driven-Design principles

Minimum Qualifications

Bachelor’s degree in any Engineering discipline from reputed engineering

college

5 to 7 years of strong programming skills in Web and Cloud Technologies

Should have a very strong foundation in JavaScript, and must have a clear

understanding of basic web fundamentals such as prototype based inheritance,

scopes, Event Loop, Memory Management in JS, etc

Should be good at developing modular front-end applications and is expected to

have the knowledge to create good abstractions that can be reused . Should also

have in-depth understanding of latest ES6 standards such as spread operators,

arrow functions, etc

Should have strong programming skills in Web and Cloud Technologies

Should be strong in OOAD Concepts

Should have a strong hands-on in React, Typescript

Should have Hands-on experience in any of the backend language.

Should understand latest paradigms in Front End Development such as Pub-Sub

Pattern, Redux, RxJS, Service Workers, Client Caching, Lazy Loading, Dynamic

Injection, Bundle Optimisation, etc

Should have very good hands-on knowledge of CSS3 & HTML5

Should have good knowledge of Postman API Platform

Should have experience with Amazon web services – ECS, Lambda, S3, SQS, etc

Should have Hands-on experience of developing RESTful web services and

integrating the same with heterogeneous clients

Should have Hands-on experience with Relational or NoSQL Database’s

Should have a very clear understanding of TDD is expected and should have

good exposure to writing UT's and designing UI components with testability in

mind

Should have Strong Communication and Analytical skills

Flexibility under changing conditions and the ability to multi-task between

projects

Preferred Qualifications

Hands-on experience with C++

Nice to have experience with Python

Nice to have experience with CI/CD tools like Docker, Jenkins, etc

Nice to have a hands-on & Understanding of CSS Pre-processors such as SASS,

LESS, etc

• Grow business month on month - Identify and map prospective clients, forecasting revenue monthly/quarterly and negotiating the terms of agreement.
• Focus on growing new relationships with key partners, negotiate contracts and pursue ways to secure long-term relationships.
• Primary responsibility will be to understand client requirements & on-board quality Affiliates / Publishers / Ad networks to deliver required quality & numbers through research, referrals, networking, cold calling, data feeds and emails.
• Media buying (both mobile and PC web traffic of CPA, CPC, CPL, CPI, CPS, CPT, CPR, CPV, CPA traffic.
• Close coordination with BD & Client Servicing Team.
• Negotiate and manage commission structures for affiliates
• Thorough knowledge of attribution platforms Appsflyer, Branch, Singular, Adjust, Kochava etc.
• Troubleshooting tracking issues at publisher end. Ensure timely resolution of publisher queries through proper escalation.
• Develop business strategies to improve affiliate program.
• Maintain open communication with all affiliates on the day-to-day issues. Communicate with new and existing affiliates regarding upcoming promotions and optimization opportunities.
• Allocate targets to affiliates and ensure that targets for the respective campaigns are met within specified timelines.
• Stay current with trends in affiliate marketing and identify new opportunities.
• Interacting with advertisers along with the demand team to understand campaign performance & to further optimize campaigns.

• 3-6 years professional experience in Affiliate Marketing.
• Working knowledge of HasOffers, Affise, Trackier, and other Tracking Platforms.
• Bachelors or above from an accredited university or college
• Candidates should have very good connection with Affiliates / Publishers / Ad networks. 
• Core Affiliate Industry/Performance Marketing Experience.
• Strong data analytical skills.
• Team management skills as well as ability to work independently.
• Thorough understanding of the types of fraud in Web or Mobile.
• Must have existing relationship with wide array of Affiliates / Publishers / Ad Networks.
• Strong understanding of attribution mechanisms, cookies, pixels, tracking platforms & MMPs

      Other Benefits:

•  Insurance - Medical Insurance Coverage of 3,00,000 for individual, spouse and kids. *Option of including parents and higher coverage amount of 5,00,000 
• Professional Development - Reimbursement towards relevant courses that can help you grow your career and build your knowledge level. 
• Food - Lunch, Tea and Snacks. All you can eat! 
• Work Culture- Flexible Result Oriented Work Environment 
• Dress - We aren’t buttoned down. Wear anything you’re comfortable in. Wear any comfortable dress you like to the office – and be as comfortable at work 
• Foosball - Whether you want to pick up the game or master your skills, you’ll find plenty of people to play with 
• TGIF - We’ll find something to do at the end of each week. 
• Work hard, party harder!

Job Responsibilities:

• Taking ownership of building out and extending campaigns across different touchpoints

• Will advocate for a good user experience across our digital touchpoints, ranging from website, social media, newsletters, etc.

• Identify the tools, templates and techniques that evolve existing approaches for the larger creative community
• Closely working with marketing team understanding the exact requirement for the creative & tech part
• You will conceptualize and design original ideas that bring simplicity and ease of use to complex design issues.
• Design and development (Design/HTML/CSS.) emails, landing pages and other digital assets.
• Will Manage social media post Design, SEO pages design & html Part, Responsive Emailer.
• Execute all visual design stages from concept to final hand-off to Marketing.

• Research, assist and present new ideas for a variety of creative marketing campaigns.

Required Skills:

• A minimum of 3-5 years of UI/UX experience in product companies.
• Outstanding UI abilities, a keen eye for good design shown, and an extensive portfolio of live projects.
• Good Knowledge Photoshop, Dreamweaver, Adobe XD, Figma, HTML5,
• Deep knowledge of Modern UI patterns
• A deep understanding of the end-to-end iterative UX process (personas, scenarios, wireframing, and high-fidelity visuals).
• Understanding of principles of visual design and composition, gestalt’s laws, colour theory, laws of UX, etc.
• Understanding of implementation challenges across mobile (iOS and Android), web and hybrid solutions. Working knowledge of responsive grids.
• Proficiency in responsive web designing and knowledge about HTML and CSS
• Proficiency in rapid prototyping.
• Deep understanding of brand, visual design, user experience and digital marketing to design beautiful and intuitive experiences
• Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience-
• Experience of working with product-based companies will be preferred
• Understanding of financial products in equity space is a plus
• Proven ability to develop creative solutions for ambiguously defined problems

What you need to have:

• Web-based portal development for end to end process management
• Work with the real-time feedback from users to make the product better
• Discover, design, develop, deploy, debug. Repeat! In highly agile environment.