Sales Executive

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

Position: Content Management Trainee

Location: Goregaon West

As a Trainee in content Management, you will play a key role in ensuring our content publishing goals are met. You’ll help maintain a content calendar and ensure that content is published consistently as per the set monthly targets. Your primary duty will be to work according to the standardised workflow processes and take ownership of delegating assignments to Content Writers, Editors, and Publishers. This entry-level position is an excellent opportunity to gain hands-on experience in content management.

Responsibilities:

● Closely work with the content & SEO team to align the content requirements and deliverables every month

● Manage workflow processes as per the set standardised workflow

● Allotment of tasks to the members of the Content and Editing team.

● Review content for accuracy, grammar, and style. Ensure that all content aligns with brand guidelines and quality standards with the help of tools.

● Executing strategies in content production.

● Facilitate feedback to Writers and Editors about meeting

● Attend online meetings

Requirements:

● A Bachelor’s degree in Management, Communication, or a related field.

● Strong written and verbal communication skills.

● Proficiency in Microsoft Office Suite

● Basic knowledge of SEO/Digital Marketing would be a plus.

● Attention to detail and a commitment to quality.

Career Path:

This role is an entry point into the field of content management. Depending on performance, skills development, and company opportunities, successful trainees may progress to roles such as content associates.

Note: The training period would be for six months and the salary for the same would be 10k per month.

• Assist in the formulation of strategies
• Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for content marketing and update the website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

Position: IT Trainer

Responsibilities:

• -Provide training in HTML, CSS, Java, Python, REACT, Node.js.
• -Motivate students and ensure quality training delivery.
• -Strong verbal and written communication skills.

Requirements:

• Bachelor's/Master's in CS/IT or related fields.
• Proficiency in programming languages.
• Course/certification in IT preferred.
• Freshers and experienced with good communication and technical skills welcome.

Details:

• Full-time, Permanent
• Salary: ₹10,000 - ₹15,000/month (Negotiable)
• Training provided.

Join us for an innovative journey!

We are looking for a professional Real Estate Agent to be an intermediary between sellers and buyers. Real Estate Agent responsibilities include marketing listings and providing guidance to buyers and sellers. This is a great opportunity for someone looking to grow their career in real estate.

Responsibilities

• Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms
• Determine clients’ needs and financials abilities to propose solutions that suit them
• Intermediate negotiation processes, consult clients on market conditions, prices, mortgages, legal requirements and related matters, ensuring a fair and honest dealing
• Perform comparative market analysis to estimate properties’ value
• Display and market real property to possible buyers
• Prepare necessary paperwork (contracts, leases, deeds, closing statements etc)
• Manage property auctions or exchanges
• Maintain and update listings of available properties
• Cooperate with appraisers, escrow companies, lenders and home inspectors
• Develop networks and cooperate with attorneys, mortgage lenders and contractors
• Promote sales through advertisements, open houses and listing services
• Remain knowledgeable about real estate markets and best practices

Requirements and skills

• Proven working experience as a Real Estate Agent or Real Estate Salesperson
• Proven track of successful sales record
• Ability to work independently combined with excellent interpersonal skills
• Strong sales, negotiation and communication skills
• Pleasant and trustworthy
• MS Office familiarity
• Real estate agent’s or broker’s licence

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Department : Marketing

1.       Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.       ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.       EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills :

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills :

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills :

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

 Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

• Work with data science teams ,development teams and product managers to ideate
• software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software .
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve software
• Capable to handle the individual module / Project

• 2-5 years of relevant experience as a Full Stack Developer or similar role
• Experience developing Web based,desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery etc).
•  Knowledge of multiple back-end languages (e.g. Java, Python,C#) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Experience in React.js .
• Experience in Python Django Framework .
• Familiarity with databases (e.g. MySQL,Postgresql, MongoDB), web servers (e.g.Apache) and UI/UX design .
• Familiarity with Cloud services like AWS, GCP.
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind

MINIMUM QUALIFICATIONS, Roles and responsibilties:

• BS/MS in Computer Engineering or related technology field
• 10+ Years of Experience in Software Development
• Experience in  writing code for embedded systems, Proficient in C/C++ coding and intel DPDK
• Understanding of network interface drivers
• Experience with VMware, AWS, MSAzure, Google Cloud Platform.
• Knowledge of micro services and containerization
• Experience in building Networking Security Products
• Knowledge of Networking, TCP/IP Protocol Suite
• Design, code embedded features/solutions for the ShieldX Product
• Design write, extend and troubleshoot datapath code for switching, routing, NAT, TCP and TLS
• Work closely with other development , Product and Test Teams

• BS/MS in Computer Engineering or related technology field
• Excellent communication and Team player skills
• Should be a self-starter and be able to adopt to dynamic fast-paced environment.
• Able to work 40 hours a week