- Assist in the formulation of strategies
- Plan and monitor the ongoing company and client’s presence on social media (Twitter, Facebook etc.)
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
Subodh Popalwar
Software Engineer, Memorres
About Digeesell Media Solutions Pvt Ltd
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Responsibilities:
● Execute campaigns on Facebook, Google Ads & other portals to drive growth.
● Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
● Analyzing & Reporting of Data & executing changes based on learnings.
● Coordinate with the design team to ensure campaign implementation. ● Planning & Testing of creatives & Audiences.
● Work on creatives & communication for the ads on various portals.
Must Haves: -
● Experience: 1.5 - 2 years in Performance Marketing
● Good written and verbal communication skills.
● Knowledge of Microsoft Excel
- Creating a positive onboarding experience for new clients.
- Manage daily activities and tasks for clients by Line Manager
- Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
- Responding to clients' requests as they arise in real time
- Maintaining an accurate record of all necessary documents pertaining to the brand.
- Coordinate with various internal teams to deliver Creative, Data Analytics, Tech and Operational Services
- Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
- Upsell! Always be on the lookout to identify opportunities and convert them to grow revenue
- Ensure that projects are completed on time and within budget.
- Coach and support team members to help them meet departmental goals
- Take responsibility for the quality of work, the accuracy of brief and the team’s output
- Maintain weekly, fortnightly and monthly reports
- Meeting clients to discuss strategy and report on progress
- Keep ahead of industry’s developments and apply best practices to areas of improvement
- Maintain an orderly workflow according to priorities
BECOME A PEOPLE’S PERSON!
- Exhibit strong leadership skills and motivate-inspire your team members
- Stick to the client’s brief and the agreed process to deliver effectively
- Utilize your team’s productivity keeping the Scope Of Work and allocated budget
- Be all ears to Account Managers and mentor to get the best performance possible
IMPROVE THE PROCESS!
- Relentlessly work on improving the internal processes while solving problems along the way
COMMUNICATE AND COLLABORATE!
- Manage all business communications
- Become a link for the internal team and make sure the process is consistently followed until the project is completed as per the client’s brief
SKILLS WE DESIRE
- Develop and maintain existing client relationships.
- Excellent organizational and time management skills.
- Strong analytical and problem-solving skills.
- Effective communication skills.
- A+ presentation skills (making PPTs included)
- Natural attention to detail
- Financial management and commercial acumen
- Advanced software skills including Word, Excel, PowerPoint, Visio, MS Project (or equivalent Project management tool).
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Job Description
We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success
-Plan, develop and implement our SEO strategy
-Work towards organic search optimization and ROI maximization
-Regularly perform thorough keywords research
-Identify key SEO KPIs
-Monitor redirects, click rate, bounce rate, and other KPIs
-Prepare and present reports regularly
-Identify our buyer persona to better target identified audiences
-Identify problems and deficiencies and implement solutions in a timely manner
-Suggest improvements in process and productivity optimization
-Collaborate with web developers and marketing team
-Stay up to date with the latest SEO and digital marketing latest trends and best practices
SEO Manager requirements and qualifications
-5 years of experience as SEO Manager or similar role
-5 years of experience in planning and implementing a successful SEO strategy
-Proven success in SEO
-3 years of experience in web analytics, marketing, and business development
-Expertise in A/B and other testing methods
-In-depth knowledge of research principles and methods and experience in analyzing data
-Sense of ownership and pride in your performance and its impact on the company’s success
-Critical thinker and problem-solving skills
-Team player
-Good time-management skills
-Great interpersonal and communication skills
We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.
Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.
Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).
Important Personality Traits
- Persuasive, Assertive, Confident, Direct
- Strong English proficiency
- Should be available in IST time zone
- Willing to work in US time zone, as and when required
- Remote working.
- Fast Internet & Power backup (if you have frequent power cut issues).
- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
Reporting: Head – Digital Growth
Location: Noida
Key Responsibilities:
• Build a strong Paid Acquisition strategy to help the brand reach its target audience at a scale to deliver growth with profitability.
• Solid understanding of cross-channels like Google, Facebook, Criteo, LinkedIn, Affiliate, Influencer marketing etc.
• Work with partners and stakeholders to drive analytics first approach to media spends by building media models to isolate, attribute, and evaluate effectiveness of media choices.
• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, etc.
• Developing and managing digital prospecting & remarketing campaigns to drive strong return on investment and efficient CAC.
• The candidate will work cross-functionally with engineering, analytics, product management, operations, and marketing to design and execute strategies for 10x-100x growth.
• The primary role is to spearhead all digital and performance marketing initiatives leading to demand generation and revenue growth.
• Media Insights: Oversee, monitor and analyze market trends and competitive activity and share insights.
Job requirements
• 5+ years of experience and deep knowledge of the Digital eco-system, including hands-on experience with Search, Social & App Marketing.
• Experience in D2C brands would be preferred.
• Solid understanding of cross-channel brand-focused digital marketing and technologies (e.g., digital, social, publishers, influencers, content marketing).
• Should have handled media budgets at scale.
• Ability to handle pressure, juggle priorities and thrive in an exceptionally fast-paced environment.
• Someone who is well versed with metrics like CAC, LTV, CM1, CM2, RTO, etc.
Key Requirements:
- Prior experience in content marketing, content growth, and SEO
- Working knowledge of search engine optimization practices
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skill
- Ability to work within a team and independently
- Familiarization Google analytics
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills
Responsibilities:
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Running PPC campaigns
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies>
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
promote affiliate product
100% first month commission
30% subsequence recurring commission
Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness
Design data-driven media plans for new and existing marketing channels
Lead our paid-media management operations in coordination with content and creative teams
Maintain a strong handle on KPIs of each channel and take optimal actions proactively
Report on performance to various stakeholders, surface optimisation opportunities to the content production team
Undertake audience and competitor research and analysis; regularly report on competitor activity
Analyse website and customer data to find optimisation opportunities around targeting and messaging
Design and execute QC processes to ensure campaigns are on-brand and targeted correctly
Provide training and guidance to media executives on platform best practices and scaling strategies.
Skills and experience
We value drive and a willingness to learn. The ideal candidate will have:
Essential:
3-5 years of proven experience in driving B2C growth via paid-media channels – a strong track record of cracking new marketing channels and scaling them
An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels
Up-to-date understanding of creative formats and content opportunities on the above advertising channels
Ability to deep-dive into on-platform channel data and Google Analytics data
A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models
Ability to do complex analysis on advertising data to create hypothesis and design experiments
Experience of providing one-on-one support and training to junior members for executing paid media operations
Outstanding written and spoken English
Experience with Google Suite
The ability to work as part of a wider team
Flexible in approach; a positive ‘can-do’ attitude and excellent work ethic
An appreciation and understanding of our brand values and our working practices
Preferred:
Bachelor’s and master’s degree in Marketing, Engineering or Communications
Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads
Experience of working in a fast paced, high growth environment
Experience of luxury brands and marketing to high net-worth customers
Google Analytics- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Follow CutshortSubodh Popalwar
Software Engineer, Memorres