Sales Development Representative [SDR]

Sales & Marketing Executive – Fresher (In-house / Cold Calling)_DPK Engineering

Company Name

DPK Engineering Pvt. Ltd.

Company Details

DPK is a leading name in captive and standby diesel generator sets since 1984. DPK DG sets have proved indispensable to their various users in every possible application: small and large industries, healthcare, educational establishments, commercial centres, Govt. institutions and offices, IT companies & agriculture, construction projects, to name a few. Today, DPK caters to over 50,000 satisfied customers.

Position Title

Sales & Marketing Executive – Fresher (In-house / Cold Calling)

Work Location

JC Road, Bangalore

Interview Address

Kalasipalya, Bengaluru, Karnataka 560002

Mode of Working

Work From Office

Days of Working

6 Days a Week

Responsibilities

Lead Generation & Cold Calling

• Make daily outbound cold calls to prospective customers (industries, commercial establishments, healthcare facilities, educational institutions, construction companies, etc.) to generate interest in DPK's diesel generator sets (5–2,500 KVA range).

• Identify and build a database of potential leads through market research, directories, industry lists, and online sources.

• Qualify leads based on power requirement, budget, and purchase timeline before passing them to the field sales team.

Customer Engagement & Follow-Up

• Explain DPK's product range (DPK, DPK VECV, DPK Escorts, DPK Baudouin) and value proposition to prospective customers over calls.

• Maintain consistent follow-up with leads at various stages of the sales funnel to move them toward conversion.

• Schedule appointments/site visits for the field sales team with qualified, interested prospects.

Data & CRM Management

• Accurately log all call details, lead status, customer requirements, and follow-up notes in the CRM/lead tracker.

• Maintain and update the lead database regularly to ensure no prospect is lost or duplicated.

• Prepare daily/weekly call reports and lead conversion summaries for the reporting manager.

Market & Product Awareness

• Develop a working understanding of diesel generator applications across industries (standby vs. captive power, KVA sizing basics) to speak credibly with prospects.

• Stay updated on DPK's product range, service offerings, and competitor landscape to handle basic customer queries confidently.

Coordination & Reporting

• Coordinate with the field sales/business development team to ensure smooth handover of qualified leads.

• Work closely with the marketing team to align calling campaigns with ongoing promotions, exhibitions, or product launches.

• Report daily call volume, connect rate, and lead quality metrics to the Sales Manager.

Target Achievement

• Meet daily/weekly/monthly targets for number of calls made, leads qualified, and appointments scheduled.

• Continuously improve calling scripts and pitch based on customer feedback and conversion patterns.

Skills Needed

• Freshers with a Bachelor's degree in any stream (BBA/B.Com/BA preferred; Marketing specialization is a plus). (Technical Backgrounds like BE/Btech/BCA/MCA are not considered)

• Good verbal communication skills in English, Hindi, and Kannada.

• Confident, persuasive, and comfortable making high-volume outbound calls.

• Basic computer proficiency — MS Excel, MS Word, and familiarity with CRM/lead tracking tools (training will be provided).

• Self-motivated with a target-driven, resilient attitude — comfortable handling rejection on cold calls.

• Good listening skills and the ability to understand and qualify customer requirements quickly.

Experience

0–1 Year (Freshers Welcome)

Education

Any Graduate (BBA/B.Com/BA preferred) ; 12th Pass or diploma is also acceptable

Interview Process

Face to Face

Job Description:

We are seeking dynamic and motivated individuals to join our team as Management Trainees in Inside Sales. This is a campus hiring opportunity for fresh graduates or individuals with up to 1 year of experience. The ideal candidates should be fluent in English and will be based in Hyderabad.

Responsibilities:

Inside Sales:

Engage in outbound calling and email campaigns to generate leads and promote products/services.

Work towards achieving sales targets and key performance indicators.

Market Research:

Conduct market research to identify potential customers and industry trends.

Gather information on competitor activities and market dynamics.

Customer Relationship Management:

Build and maintain positive relationships with customers.

Address customer inquiries and provide information about products/services.

Language Proficiency:

communicate effectively with customers in different regions.

Training and Development:

Participate in training programs to enhance product knowledge and sales skills.

Stay updated on industry best practices and sales techniques.

Collaboration:

Work collaboratively with the sales team and other departments to achieve overall business objectives.

Coordinate with team members to share insights and strategies.

Sales Reporting:

Maintain accurate and up-to-date records of customer interactions and sales activities.

Provide regular reports on sales performance to the management.

Adaptability:

Adapt quickly to changes in product offerings, sales strategies, and market conditions.

Embrace continuous learning and improvement.

Requirements:

Bachelor’s Degree in business, Marketing, or a related field.

Strong communication and interpersonal skills.

Positive and proactive attitude with a willingness to learn.

Ability to work in a fast-paced and target-driven environment.

Basic understanding of sales principles and customer service.

Required Skills & Qualifications

• 4+ years of experience in SaaS marketing, preferably in a B2B environment.
• Strong understanding of SaaS business models, customer acquisition, and retention strategies.
• Hands-on experience with lead generation and demand generation.
• Knowledge of SEO, SEM, PPC, email marketing, and content marketing.
• Experience with marketing analytics tools such as Google Analytics and Google Search Console.
• Familiarity with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar tools.
• Excellent communication, analytical, and project management skills.
• Ability to work independently and manage multiple marketing initiatives in a remote environment.

Job Title: Inside Sales Specialist

Experience: 1 – 3 Years

Location: VV Puram, Bengaluru

Work Mode: Full-Time | On-Site | 6 Days

CTC: 8 LPA ( 5 LPA Fixed + 3 LPA Variable )

Notice Period: Immediate to 7 Days

Role Description:

As an Inside Sales Specialist, you will connect with students and their families, offering personalized counselling to understand their educational goals and challenges. You’ll develop and implement sales strategies, track performance, and improve the overall sales process & customer experience.

• Conduct personalized counselling sessions to guide students.
• Develop and execute sales strategies to meet revenue targets.
• Track and analyze sales performance to identify improvements.
• Work with other teams to enhance the sales process.

Qualification:

• Education: Bachelor’s degree or Post-Graduation.
• Experience: 1-2 years in sales .
• Languages: Fluency in English and Kannada is required.
• Skills: Strong communication, interpersonal, and presentation skills.

Perks and Benefits:

• Paid Annual Leaves
• Long vacation during new year
• PF, Health Insurance, Team Lunches
• Great job satisfaction
• Immense learning & personal development

Role Description:

As an Inside Sales Specialist, you will connect with students and their families, offering personalized counselling to understand their educational goals and challenges. You’ll develop and implement sales strategies, track performance, and improve the overall sales process & customer experience.

• Conduct personalized counselling sessions to guide students.

• Develop and execute sales strategies to meet revenue targets.

• Track and analyze sales performance to identify improvements.

• Work with other teams to enhance the sales process.

Qualification:

• Education: Bachelor’s degree or Post-Graduation.

• Experience: 1-5 years in sales.

• Languages: Fluency in English and Kannada is Mandatory.

• Skills: Strong communication, interpersonal, and presentation skills.

Perks and Benefits:

• Paid Annual Leaves

• Long vacation during new year

• PF, Health Insurance, Team Lunches

• Great job satisfaction

• Immense learning & personal development

Additional Details:

• Job Title: Inside Sales Specialist

• CTC: 8LPA (5 LPA Fixed + 3 LPA Variable)

• Working Location: VV Puram, Bangalore

• Job Type: Full Time (On site)

• Working Days: 6 days

• Experience: 1-5 years

• Immediate Joiners required.