SEO Specialist

Job Description:

The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.

Key Responsibilities:

• Market Research and Analysis:

o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.

o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.

• Content Creation and Management:

o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.

o Create engaging and informative content that aligns with the brand's voice and marketing objectives.

• Social Media Management:

o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.

o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.

• Campaign Execution:

o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.

o Monitor campaign performance, analyze results, and make recommendations for future campaigns.

• Brand and Communication:

o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.

o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.

• Stakeholder Collaboration:

o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.

o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.

• Professional Development:

o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.

• Proven experience in a marketing role, with a strong portfolio of marketing projects.

• Excellent communication and writing skills.

• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Creative thinker with the ability to develop innovative marketing strategies.

• Ability to work independently and as part of a team in a fast-paced environment.

• Detail-oriented with strong organizational and project management skills.

Hummingbird is a WordPress product company, we build and maintain popular WordPress Themes and Plugins used by thousands of users worldwide.

We are looking for a Digital Marketing Manager to join our WordPress Product Marketing Team to grow sales and adoption of our WordPress Plugins and Themes.

If you understand the WordPress ecosystem, have 6+ years of proven experience with Digital Marketing, and Project Management, and can lead a team to achieve business objectives, then this is the perfect job opportunity for you.

Job description -

Manage and guide the Digital Marketing team to achieve our WordPress business objectives. Provide thought leadership and guidance in one or more of the following areas:

• Content Marketing: Product Pages, Landing Pages, and Website Copy, using WordPress and Elementor.
• Email Marketing: Online newsletters, and promotional emails. Manage, and track email Campaign Performance
• SEO: keyword research, on-page optimization, off-page natural link building
• SMM: Social media marketing on popular platforms - YouTube, Facebook, Twitter
• Analytics: Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics
• Conversion Rate Optimisation: Run A/B testing experiments, and analyze heat maps and visitor recordings to improve the performance of conversion funnels
• Partnerships: Maintain partnerships with freelancers, agencies, vendors, and affiliates

Requirements -

• Experience - Proven 6+ years of experience in Digital Marketing (SEO, Email, Content)
• Effective Leader - Able to work with your team to deliver business objectives, and provide training and guidance to your team where required. Review your team's work, provide feedback, and help them improve and become more productive.
• Project Management - Ability to plan, and track tasks for their team. Manage schedules, and delivery of outcomes, with high quality. Motivate and engage with their team for them to be able to deliver high-quality work. 
• WordPress Industry Knowledge - Extensive knowledge and experience of the WordPress industry. Ability to keep updated on the trends in the WordPress industry and apply these to our business for success.
• Website Copy - Ability to build Product Landing Pages using WordPress and Elementor
• Email - Ability to use email as an effective tool for digital marketing
• Ability to Learn - Passion for learning new Digital Marketing skills
• Communication skills - Excellent spoken and written English skills

Please note, prior knowledge and exposure to the WordPress ecosystem - Selling and Marketing WP Themes and WP Plugins is mandatory. Please apply only if you have done digital marketing for WordPress products. 

If you love Digital Marketing, are passionate about WordPress, and want to lead a team of Digital Marketers to success in the WordPress industry, apply today.

We are looking to hire an SEO Code Specialist who understands search engine optimization and can write SEO-rich code for company websites that makes them rank higher in search engines and drives maximum traffic.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM coding experience.

You will be responsible for planning, execution, and optimization of SEO/SEM strategy to increase rankings, online visibility & organic traffic, and ensure success of our brands.

Detailed Job Description

• Planning and execution of all SEO projects, including developing strategies for organic search visibility.
• Write compelling title tags & meta descriptions for all brands; do image & page-speed optimization, internal linkages, and improve the overall user experience.
• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Own the complete organic content funnel - from driving organic traffic to the site to making sure that call to action and landing pages are correctly aligned to drive leads.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Stay up to speed with the latest SEO trends and follow other SEO techniques from time to time to stay ahead of the game.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• Consistent track record in leading SEO projects (from inception to completion) that drives business growth.
• Should be able to implement necessary changes to increase page speed, and other required technical interventions
• Worked with HTML, WordPress, CSS.
• Knowledge of WordPress & Bubble.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision.

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

Selected intern's day-to-day responsibilities include:

• Developing and executing marketing strategies that drive sales to business-to-business companies
• Research through web analytics and use keywords for global promotion and generating leads through digital means.
• Plan and execute all web, SEO/SEM, database marketing, email and social media.
• Performing market analysis and research on the latest trends.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Update information on our website to boost rankings.
• Researching and evaluating competitor marketing and digital content.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.