- Performing periodic technical audits ofthe website, keyword research and to make short and long term SEO strategy
- Implementing a backlinking strategy to grow domain authority
- Performing keyword ranking and gap analyses, identifying seasonal trends.
- Driving recommendations and implementation of metadata and descriptions.
What you need to have:
- Must have hands experience to drive organic traffic and SQL/MQL leads.
- Knowledge of ranking factors, search engine optimization practices and search engine algorithms and releases is a must.
- Must have hands-on experience on On-page, Off page and Technical SEO activities.
- Must have pretty much acquainted with all the tenets of SEO to amplify the organic growth.
- Have proven track record to ignite the organic growth from 0 toX.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- B.Tech Computer Science + MBA Digital Marketing/ Marketing with relevant SEO experience.
- Candidate must have Google Webmaster Certification
- Thorough understanding of technical SEO aspects like robots.txt, XML sitemaps, broken links, schema.org, crawl budget, Pogosticking, Search Intent, Canonicalization, Graph Protocols, Custom 301 redirects, broken links, etc.
- Experience working with back-end SEO elements such as htaccess, robots.txt, metadata, and site speed optimization to optimize website performance
- Solid grasp of HTML/CSS, and a working understanding of JavaScript and how it affects SEO
- Working Knowledge of webmaster tools and other tools like webmaster tools and google analytics, google search console, google tag manager, keyword planner, SEMrush, MOZ, Yoast SEO, Web trends, screaming frog etc.
- AHREF, Moz, Google trends, SEO Quake and other pertinent tools which are predominantly inclined to SEO
- Prefer Immediate joiners only.
About Leading B2B2B Wallet
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Job Title: DIGITAL MARKETING FRESHERS
Company: WEB TECH EVOLUTION
Overview: About Us:-Web tech-Evolution is a rapidly growing IT company focused on providing web based development of ideas and software solutions globally. With a team comprising of software professionals having sound domain expertise, the company aims to divulge its knowledge through its competitive invention and dedicated services. Web tech evolution has designed and developed scores of websites over the past 3 years for clients from all over the world. It has also provided friendly customized solutions to problems and conceptions that can arise due to innovation, up gradation or competition.
KEY RESPONSIBILITIES:
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimize the business website to increase online traffic.
- Follow best practices for social media marketing on different platforms.
QUALIFICATIONS:
Minimum education requirement: Bachelor's Degree of Marketing.[U G/PG]
Communication skills
Knowledge of related field.
OTHER DETAILS:
Salary Range: Stipend
Working Hours: 10:00 am to 7:00 pm [Monday to Saturday]
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.
Responsibilities-
- As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
- Should have indepth experience into Social and google paid ads
- Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
- Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
- Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
- Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
- Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc
Qualifications-
- Bachelor's/ Master's degree in marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- strong creative and analytical skills
Interested Candidates can apply for the same
- Handling doubt session or query session of the students related to digital marketing at the time of training;
- Well versed with the latest tool and industry updates related to each and every aspect of the digital marketing or as per your expertise area;
- Digital Marketing Certified Associate (Google certification, search and display advertising);
- To Update and ensure all latest trends and best practices are covered in Qualifications and Skills Web;
- Able to give appropriate assignments and projects for the students to make them grow with hands-on experience in digital marketing;
- To deliver course material as per the PreDecided curriculum;
- Should be well versed with all digital marketing concepts and strategies;
- Should have the capability to resolve all the doubts and Handling query sessions for the students;
- Helping students in the practical execution of digital marketing concepts;
- Designing, SEO, SEM Pay per click, Google ads, mobile marketing, SMM, SMO Desired Candidate Profile;
- A personal blog related to digital marketing is a huge plus;
- Provide classroom training to students;
- Help students in learning problem;
- Providing in-class training on digital marketing concepts;
- The experience of the execution of marketing campaigns will be an added advantage.
Requirements:
- Handling doubt sessions of students;
- Well versed in Delivering trial sessions to students;
- Helping learners in the practical execution of the digital concept;
- Should have strong convincing skills;
- Should have clear cut knowledge in all digital marketing strategies;
- Should have strong convincing skills and willing to work on multiple assignments;
- He will provide in-class training on Digital Marketing;
- Notice Period – Immediate Join or Maximum 15 Days;
- Looking for Full Time Employment Candidate;
- Planning and preparing courses and lessons for digital marketing;
- Handling doubt session or query session of the students;
- Continuously improve on teaching methodology to suit model for better student satisfaction;
- Minimum 3 yrs Experience in Digital marketing Industry and 6 months of experience As a Trainer;
- Work Timings- Monday to Friday 8.00am to 6.00pm and Saturday 10.00am to 4.00pm;
- Delivering a demo session to the students.
• Sound understanding of the digital marketing ecosystem and trends
• Assist in the development of the overall paid marketing strategy
• Implement digital marketing activities across a broad range of marketing
channels (Search, Display, Social, Email, Programmatic)
• Assist in Marketing Automation & Measurement Tools like MoEngage, CleverTap, Google Tag Manager, Data Studio, Google Analytics
• Managing budgets and campaigns across all digital channels & partners to drive strong return on investment and efficient CAC
• Test, measure, analyze, and optimize the performance of search, social, and content to display across conversion funnels to boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV)
• Set up dashboards and develop models for data presentation to the head of departments and suggest recommendations for business performance
improvement
• Work closely with in-house teams and maintain partner relationships through scheduling regular meetings to go through reports and provide actionable insights
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Able to set up conversion, pixel, and event tracking on the website and across various digital platforms
• Coordinate with Social Media & Influencer Marketer in regards to the online adverts.
• Conserve partnerships with partners. Assist with paid media, including liaising with digital advertising agencies
Experience: Minimum 3 Years of relevant
Add-on:
• Basic understanding of SEO, content marketing, and copywriting skill
• Experience in Real Money Gaming
We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels.
About us
BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.
We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent.
Visit www.betterinvest.club to learn more.
Roles and responsibilities
- Build the overall digital strategy for the company
- Plan and execute digital marketing campaigns that generate potential leads to the product
- Responsible for the monthly budgets for the digital marketing
- Use analytics tools to monitor and do complete data analysis from website traffic till conversion
- Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly
- Collaborate with team members on campaign development and implementation
- Measure campaign performance across channels and assess against goals
Requirements
- 3+ years of experience in a digital marketing role and B2C lead generation.
- Experience in running successful marketing campaigns across multiple channels and geographies.
- Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
- Deep understanding of analytics tools to track and capture key data of the campaigns.
- Excellent verbal and written communication skills.
- Ability to take new initiatives and push the boundaries constantly.
About us:
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- End to end execution of marketing plan and the marketing operational activities to achieve marketing goals
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Hands-on experience working with marketing automation tools such as Zoho.
- Team management capabilities and work extremely well with colleagues and also stakeholders across different products and geos.
We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
Digital Marketing:
Salary: 8-14 LPA
About ZenOnco.io:
https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).
To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.
We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.
We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.
Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction
Role and responsibility:
The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
* Develop and manage digital marketing campaigns
* Manage organization’s website
* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
* Track the website traffic flow and provide internal reports regularly
* Fix any error in online content and arrange webinars and webcasts
* Attend networking events and product launches.
* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
* Work on SEO of the website pages.
* Edit and post content, videos, podcasts, and audio content on online sites.
* Promote company’s product and services in the digital space.
* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Creating and executing SMS, and email-based marketing campaigns.
* Compile performances report using Google Analytics program.
* Keep attention to the updates of Google’s Algorithm.
* Contribute to the company’s blog for on-page and off-page optimization.
* Conduct keyword research according to the latest keyword research strategies.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand’s products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company’s social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Optimize lead-to-customer conversion rate.
* Managing and optimizing CTAs, landing pages, and the lead generation forms.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
Education and Experience:
* Graduate or Post Graduate in digital marketing or relevant education
* Experience in digital marketing: 5+ years
* Experience in healthcare industry: 2+ years (Preferred)
You will get:
* Some of the best people to work with (founders are IIM graduates and investment banker)
* An opportunity to make a difference in the lives of millions of cancer patients across the globe
* A great learning environment and opportunity to grow