SEO Specialist

Hi there! Thanks for taking the time to check us out - we’re flattered. Reading the description below might take a few minutes, but we promise it is all worth it.

Let’s start with

The Opportunity

If you live and breathe digital marketing, we want to talk to you. We are looking for a Sr.Digital Marketing Executive to develop, implement, track and optimise our digital marketing campaigns across all digital channels. Your work will directly impact millions of lives as you will be working on one of our high growth products. We have over 100 Million users across all our products and we are growing exponentially.

What we believe:

Our number one priority is company culture. our whole belief is that “your culture is your brand”

● All the team members are open to converse, helping and teaching

● You will always be noticed for your better work and rewarded.

● Great work-life balance with the flexibility of you deciding your working hours.

● No bossy culture

● The relationship with the founder is more like a partnership & he is always open to listening to you and ready to go beyond the extra mile when you need him.

Feel free to reach out to any of our team members. They can share their first-hand experience.

Responsibilities:

● Plan and execute all digital marketing, performance marketing campaigns including SEO/SEM, app marketing, marketing database, email, social media and display advertising campaigns.

● Performing App Store Optimization & Search Engine Optimization activities for generating organic traffic.

● Design, build and maintain our social media presence.

● Promoting app on various platforms.

● Creating viral & trendy content.

● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

● Brainstorm new and creative growth strategies.

● Plan, execute and measure experiments and conversion tests.

● Collaborate with internal teams to create landing pages, web pages and other merchandising collaterals and optimise the user experience.

● Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

● Instrument conversion points and optimise user funnels.

● Collaborate with agencies and other vendor partners.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation.

● Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth.

● Planning and executing campaigns, including web, SEO/SEM, social media, content, email and display advertising.

● Weekly-Monthly Stats Report

Requirements:

● MBA/BBA/B.E/B.Tech degree in Marketing, Engineering or a related field.

● 3+ years experience in online advertising/marketing digital marketing.

● Experience in Organic Traffic Generation

● Experience in Social Media Optimization and Marketing

● Experience with Data Analytics for ASO and SEO.

● Experience in Keyword Research and Optimisation

● Experience in Competitor Analysis

● Understanding of How metadata differs across store pages and platforms.

● Demonstrable experience leading and managing SEO/SEM, performance marketing, app marketing, marketing database, email, social media and/or display advertising campaigns

● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

● Experience in optimising landing pages and user funnels

● Experience with A/B and multivariate experiments

● Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase and others)

● Working knowledge of ad serving tools (e.g., Taboola, DV 360, others )

● Experience in setting up and optimising Google Adwords campaigns

● Strong analytical skills and data-driven thinking

● Up-to-date with the latest trends and best practices in online marketing and measurement

● Excellent written and verbal communication.

● Experience in Digital Marketing with a specific focus in Google Ad words, Facebook Ads

● Responsible for creating and scaling Facebook, Adwords marketing campaigns

● Analyse data from various sources (Google Analytics, Facebook analytics, etc.) and find insights on how to grow faster

Are you the right person?

To make the cut, you must meet the following criteria -

● You are an impressively smooth talker who can get your point across with ease

● You are able to assess and understand a situation faster than Sherlock

● You love taking initiative and seeing a project through to completion

● You are creative and would love to experiment with new ideas

● You’re a pro at managing Google Play Console If you’ve worked in the mobile marketing space before, we would especially love to hear from you!

Location: Bengaluru (Koramangala) Experience: 3 to 6 years

Benefits :

● Health Insurance for yourself and your Parents- We know a healthy employee is a happy and productive employee. That’s why we offer a variety of health insurance options to meet your lifestyle. You’ll have access to the top providers and physicians available to you and your family.

● Office lunch - Daily free lunch

● Challenging work- All our products target 100+ Million users. One gets to work on scale and experience solving challenging problems.

● Great team- Like-minded talented team to work with

● MacBook to work- You decide your machine, however, we prefer Apple

● Career growth- Boost your career growth by 10X more learning and opportunities

● Team outing- Join us on our annual 2-3 days team outing! Our last one was in Ooty, Tamil Nadu

We’re passionate about enabling people to do their best work. We dream big and we’re looking for people who do the same. Come work with us and find out where your career will take you at Apps10X!

It’s a great opportunity to work on an important mission and join a fun, talented team. Share your portfolio - we want to see what you can do. :)We know that people are more than what’s on their CV.

If this role highlights your experience and gets you excited – please apply! 

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Department : Marketing

1.       Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.       ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.       EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills :

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills :

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills :

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

 Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

(Leading Health & Nutrition based Startup in Mumbai)

• Creating Campaigns in Google ads, Facebook marketing & other online marketing Platforms 
• Keyword Research & Monitoring
• Writing Ad copy/description
• Basic knowledge of Google Sheets
• Must be proficient in the English Language
• Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations 
• Compile data across several platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Displays organizational capabilities to track progress, execution and consistency of social advertising campaigns
• Running Email/SMS Campaigns
• Demonstrates understanding of and ability to facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
• Coordinate with Ad Agencies & take regular updates
• Coordinate with content team to get the required creatives
• Coordinate with production team to ensure inventory is in place before running campaigns

Marketing Coordinator

Company description

Lightomated is a premium System Integration Company. We provide best in class solutions for system integration. We primarily work in two verticals.

Lightomated Residential - Premium Home Automation System Integration company, dedicated to easing your life by getting your entire residential space being controlled by one simple touch. Lightomated collaborates with reputed brands to provide the clients with perfect design, installation and integration with help of the expertise of our dedicated team.

Lightomated Commercial - Leading Audio-visuals consultancy as well as system Integration company delivering a wide scope of installations from high-end Audio / Visual Integrations, Lighting control, video collaborations and end-to-end automation systems.

Role overview:

1. Capture the sites or projects that we have completed or in progress
2. Feed the important points from the project engineer with regards to the site/projects completed or in -progress both
3. Help in case studies, Blogs, Research, etc
4. Conducting research to analyse competitive landscape, market trends and customer behaviour and preparing reports by collecting, summarizing and analysing data
5. Supporting the Marketing Head in establishing and evaluating a marketing strategy and plan by organizing and planning promotional presentations.
6. Understanding industry trends, latest events
7. Collect the customers reviews, testimonial, etc

Requirements:

1. Bachelor’s degree in any field is mandatory
2. Minimum 1 year experience in Marketing field is required
3. Good photography and video editing skills is required.
4. Willingness to travel
5. Solid computer skills, including MS Office
6. Knowledge of digital marketing ( SEO, SMO, Google adwords)

Job Location- New Delhi

• Analyze organic search landscapes to discover opportunities that may drive valuable traffic
• Help keep our pages SEO optimized for mobile users and search performance
• Perform extensive keyword research and product listing audits to put forth optimized content regularly
• Grow into an SEO leader, taking additional responsibilities as and when needed
• Conduct competitive site analysis
• Monitor SEO impact with key metrics
• Develop and implement link building strategies
• Work with the editorial team to drive SEO traffic in content creation through other digital marketing channels such as the blog
• Recommend changes to website architecture, content, linking, and other factors impacting SEO positions for target keywords

• Has a minimum of 2 years of SEO experience Offpage, Onpage, Technical SEO
• Is passionate and flexible to get innovative to boost organic search; should not accept theories at face value and should prefer testing, exploring to prove the effectiveness of tactics
• Is adept with SEO suits and tools such as Google Webmaster Tools, Analytics, SEMRush, Ahrefs, among others
• Has extensive knowledge in link building, keyword research, content creation, and on-page optimization (is a plus)
• Has prior experience of managing a team or is willing to take up the responsibility of managing a team and is a team player

• An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
• Planning, implementing and monitoring our digital marketing campaigns across all digital networks
• Optimize content for the social media platforms
• Ensure that the brand message is consistent
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• With Good Communication Skills
• Candidates from Marketing Agency can apply.
• Immediate with 15 days joinees preferred.
• An ideal candidate would be someone who handles end to end digital marketing