SEO Manager

at Purplerain Technologies INC

SEO Manager

Purplerain Technologies INC

Company

Home

SEO Manager

at Purplerain Technologies INC

Posted by Jesthna K

2 - 3 yrs

₹3L - ₹6L / yr

Remote only

Skills

Search Engine Optimization (SEO)

Digital Marketing

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

SEO Manager- Job Description

Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products
Identify new or unused marketing techniques and set up tests to validate results
Design and coordinate promotional campaigns, PR and other marketing efforts across channels
Establish a regular rhythm of reporting on marketing analytics to the executive team
Manage marketing budget and spend
Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives
Work with leadership team to build and execute online marketing campaigns for Pandable’s clients
Perform day to day digital marketing activities including social media, email marketing, content creation and promotion
Manage CRO, A/B testing and landing page optimisation
Set up and manage Google Ads accounts and campaigns (including search, display and shopping)
Support with content outreach and link building campaign strategies
Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.
Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.
Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
Track and analyze conversion rates and overall website performance and optimize over time.
Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.
Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.
Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.
Identify enhancements that create best-in-class digital experience for customers.
Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
Support brand teams by documenting best practices for digital marketing.
Manage campaign budgets and vendor relationships.
Partner with outside agencies to test digital marketing strategies.

Our Core Values

We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

talented, young and motivated team
work with a fun team on a product that customers love
Share in our organization-wise personal development benefits and leave entitlements
Flexible work schedule with work-from-home options

About Us

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

SEO Manager- Job Description

Increase revenue through meaningful user growth and retention strategies for each of PurpleRain s products
Identify new or unused marketing techniques and set up tests to validate results
Design and coordinate promotional campaigns, PR and other marketing efforts across channels
Establish a regular rhythm of reporting on marketing analytics to the executive team
Manage marketing budget and spend
Liaise with product, finance and customer support to guide a unified approach to marketing and business objectives
Work with leadership team to build and execute online marketing campaigns for Pandable’s clients
Perform day to day digital marketing activities including social media, email marketing, content creation and promotion
Manage CRO, A/B testing and landing page optimisation
Set up and manage Google Ads accounts and campaigns (including search, display and shopping)
Support with content outreach and link building campaign strategies
Develop strategies to drive online traffic, e-commerce growth, and increased visitor traffic to our wineries.
Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, PPC, and social.
Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
Track and analyze conversion rates and overall website performance and optimize over time.
Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness.
Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, technology, and e-commerce teams.
Work with e-commerce and brand management team to identify and execute campaigns to drive awareness, visitor traffic, and revenue.
Identify enhancements that create best-in-class digital experience for customers.
Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
Support brand teams by documenting best practices for digital marketing.
Manage campaign budgets and vendor relationships.
Partner with outside agencies to test digital marketing strategies.

Our Core Values

We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.
We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.
We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.
We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

talented, young and motivated team
work with a fun team on a product that customers love
Share in our organization-wise personal development benefits and leave entitlements
Flexible work schedule with work-from-home options

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About Purplerain Technologies INC

Founded :

2010

Type :

Products & Services

Size :

20-100

Stage :

Bootstrapped

About

Thousands of B2B users globally rely on PurpleRain products every day in enabling value in sales automation, cloud communication and big data.

Jesthna K

Connect

Company social profiles

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