Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.
Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.
What you will do:
- Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimizing copy and landing pages for search engine marketing
- Performing ongoing keyword discovery, expansion and optimization
- Researching and implementing search engine optimization recommendations
- Researching and analyzing competitor advertising links
- Developing and implementing link building strategy
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code
- Working with editorial and marketing teams to drive SEO in content creation and content programming
- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Desired Candidate Profile
What you need to have:- Proven SEO experience
- On Page SEO- Keywords auditing and developing required tags and optimizations
- Off Page SEO- Thorough knowledge of backlinking techniques
- Proven SEM experience managing PPC campaigns across Google and Facebook business
- Solid understanding of performance marketing, conversion and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proven backlink experience- sites built backlinks for and raised traffic (will check url)
- Website links to previously conducted on-page optimizations
- Previously conducted keyword embedding for #1 rank Google
About B2B marketing solutions platform
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SEO EXECUTIVE
MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com
As a SEO Executive you are responsible for:
- Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
- Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
- Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
- Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
- AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
- Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
- Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
- Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.
You are qualified if you have:
- A Bachelor’s degree in Marketing, Communications, or related field.
- A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
- Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
- Have a strong understanding of search engine algorithms and ranking factors.
- Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
- Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.
Job Description:
The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.
Key Responsibilities:
• Market Research and Analysis:
o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.
• Content Creation and Management:
o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.
o Create engaging and informative content that aligns with the brand's voice and marketing objectives.
• Social Media Management:
o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.
o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.
• Campaign Execution:
o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.
o Monitor campaign performance, analyze results, and make recommendations for future campaigns.
• Brand and Communication:
o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.
o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.
• Stakeholder Collaboration:
o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.
o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.
• Professional Development:
o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in a marketing role, with a strong portfolio of marketing projects.
• Excellent communication and writing skills.
• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
AppitSimple Infotek Pvt Ltd - A Pioneer product-based IT company that has been revolutionizing & simplifying the way organizations do business since the last many years. The Company is better known for its innovative platform & product - SoftwareSuggest and CallHippo respectively.
SoftwareSuggest - An Online Platform to discover top Business Software & Service Partners gives access to Genuine Customer Reviews, In-depth Software Analysis, Free Consultation & Free Demo of all Software. It is the one-stop destination for all businesses looking for software and services relevant to their industry.
SoftwareSuggest currently lists more than 800 Software Categories & 49+ Service categories for businesses to choose from. It also lets organizations compare the features of multiple software & service providers so that they can make the right purchase decision.
CallHippo is an on-demand Voice-over-Internet Protocol (VoIP) Service Providers. CallHippo allows startups and businesses to buy instant local support numbers from over 50+ countries around the world. With our easy to use interface and robust backend architecture, any business can set up their call center within less than 3 minutes.
Job Responsiblities
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Benefits
Permanent WFH
5 days Working
Lucrative Incentives
Responsibilities
- Create content marketing campaigns to drive leads and subscribers, using SEO best practices to generate traffic to our site
- Regularly produce various content types, including email, social media posts, blogs and white papers
- Actively manage and promote our blog, and pitch articles to relevant third-party platforms
- Edit content produced by other members of the team
- Analyses content marketing metrics and make changes as needed.
- Optimizing current content on our website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
- SEO-friendly writing (as well as other forms of PR--media pitches, articles, etc.)
- Excellent verbal and written communication skills
Qualifications
Any Graduate/Post Graduate
SEO Executive Job Description
- We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness.
- To be successful as an SEO executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO executive should have outstanding knowledge of SEO, passion for the industry and time management skills.
SEO Executive Responsibilities:
- Conducting on-site and off-site analysis of web SEO competition.
- Using google analytics to conduct performance reports regularly.
- Creating high-quality SEO content.
- Assisting with blog content.
- Leading keyword research and optimization of content.
- Keeping up-to-date with developments in SEM.
IT Company
Full Time Office Job
Salary - 10k to 14k in hand
Experience - 1 to 2 year
- An outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
- Planning, implementing and monitoring our digital marketing campaigns across all digital networks
- Optimize content for the social media platforms
- Ensure that the brand message is consistent
- Work with your team to brainstorm new and innovative growth strategies.
- Oversee and manage all contests, giveaways, and other digital projects.
- With Good Communication Skills
- Candidates from Marketing Agency can apply.
- Immediate with 15 days joinees preferred.
- An ideal candidate would be someone who handles end to end digital marketing
- Content writing
- Website management
- Social profile management
- Advertisement (Google and social)
- Analytics
- SEO
- Traffic generations
- Leads generation
- Regular interactions with our audience
- Planning campaign on a monthly basis around current products and services
- Developing relationships with affiliates
- International outreach and SEO