SEO Specialist

What you will do:

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

 

What you need to have:

Job Description :

- Manage, review & perform daily campaign responsibilities associated with Google Ads, Facebook Ads Manager, Bing Search etc. to meet business objectives.

- Plan, set up & manage all types of campaigns viz. Paid Search, Display, Performance Max, Discovery, App, etc. in Google Adwords.

- Optimise the campaigns on a daily basis, monitor & maintain key metrics like Impression Share, Quality Score, Campaign Budgets etc. in Google Search & Bing Search.

- Manage & optimize campaigns in Facebook Ads Manager, A/B test various audience targeting & creative optimization practices to come with the most suitable option to meet business objectives.

- Plan & execute direct performance campaigns with Publishers/Affiliates in alignment with business goals.

- Maintain & monitor, web & app analytics dashboards, reports & reporting tools. Generate & publish daily, weekly & monthly reports for all key metrics, goal & revenue tracking.

- Liaise with the Paid Digital agency to drive maximum output.

Key Qualifications :

- Bachelors/Masters in Media, Marketing, Technology, Engineering or related field.

- 3+ years of hands-on experience in Search Engine Marketing (SEM) & Pay-per-click (PPC) campaigns.

- Experience working on Google Adwords, Facebook Ads Manager & Google Analytics is a must.

- Understanding other Performance Marketing platforms like Google DV360, Amazon DSP, Bing Search, etc. will be an advantage.

- Knowledge & understanding of end to end online acquisition, lead generation, various campaign types, ad formats & channels that drive cost effective conversions is must.

About ekincare

 

Join the fastest-growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

 

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit.

If you are ambitious, willing to solve some of the toughest problems, and excited to apply your skills towards making India Inc. healthy, come, join us!

 

Some things we are proud of 

 

1. Introducing the family doctor concept in teleconsultations, which is on its way to becoming the de facto standard in the industry.
2. Creating a state-of-the-art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine.
3. MNCs that sell health benefits  to other  companies, use us for their employee health benefits

 

For more details about us please visit www.ekincare.com     

 

Location - Hyderabad

The Role – Head of B2B Marketing 

Reporting to - Vice President Marketing

 

NOTE: Not looking for a “Check in the box” marketer but a strong “Result/Output oriented Data-Centric marketer” who understands the Metrics that matter. 

 

About the role: 

You will be responsible and accountable for planning, developing, implementing, and delivering the

organisation’s B2B marketing strategies for growing its customer base. No doubt the role is a

demanding one and includes but is not restricted to:

 

• Manage the B2B vertical for Product Marketing, Performance Marketing, and Digital Marketing
• Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity)
• Understand the B2B and Technology space and customer behaviour of different segments
• Build a data-driven strategy and funnel for improving marketing performance, execute A/B tests and use data to separate Signal from Noise
• Build new sources of Lead Generation channels and effectively nurture leads
• Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our Conversion rates and ROI
• Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters
• Build ekincare Brand and Positioning across various channels
• Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Grow our email list and manage various email campaigns. Segment lists based on behaviors like
• past email engagement and website interactions (content downloads, site page visits, etc.)
• Hands-on Google Analytics knowledge for various tracking and analytics
• Liaise with the sales team and work closely with them to get feedback for improvement based on a data-centric approach

 

Requirements:

• Minimum 5 to 8 years and maximum 15 years of working experience
• Hands-on at Digital Marketing and Demand Generation
• Experience in B2B SaaS is an added advantage, though not a must.
• Knowledge of Social Media Marketing and SEO
• Result-oriented approach to marketing
• Knowledge of marketing automation tools like HubSpot, Marketo etc.

 

DO NOT APPLY IF:

• You do not have hands on experience in Digital Marketing and have only worked on it as a Support function or just have theoretical knowledge. You will be asked to show the various tools on-screen share and do a Case Study which will be used as a filter
• You need to be spoon fed or constantly reminded of the things required for your work
• You do not value timelines and keep making excuses for late deliveries
• You are not output focussed/oriented and only stress on the efforts
• You do not or are not willing to take ownership of your work

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

 

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:

• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Competitive analysis and key mining
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop relevant content topics to reach the company’s target customers.
• Ideate, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Supporting internal sharing of knowledge through training and coaching
  
  

Qualifications- Matser's

Essential:

• Proven SM experience – both Paid and Organic (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Fluency with one or more bid management tools (FB UI/Linkedin)
• Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
• Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)
  
  

Desirable

• Relevant subject degree in maths, e-commerce, or digital marketing
• Blueprint, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative

Works to tight deadlines with a can-do attitude

Do you

• Learn quickly and knows what it takes to achieve results and getting it done. 
• Love putting brains behind decoding how the search engine works
• Loves building strategy and executing it
• Anytime to get hands dirty in getting things done, no matter if it is outside the job description.
• Know how to utilize team to achieve much better results
• Know when to seek help and when to figure out on your own

We are building our SEO team and are looking for people who understand and execute plans to improve our online presence. 

In particular, the candidates should have prior experience of :

- Keyword research and optimization strategy
- Use of tools to monitor parameters affecting SEO
- Understanding of Google Analytics and other such tools. 
- Coordinate with external agencies, freelancers etc. for executing various strategies. 

Prior work experience with digital platforms in the marketplace model will be highly beneficial. 

Function: Digital MarketingPosition: Business HeadPOSITION OVERVIEW:Purpose: - Overlook and manage the day to day functioning of the Social Media team. - Pitching for new clients and retention of existing clientsKey Responsibilities:- Develop digital marketing strategies to improve awareness, engagement, new customer acquisition (Cross-Sell/Up-Sell), and support client retention.- Has experience with online monitoring and measurement platforms including but not limited to Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and our own products- Business Development/Pitching to new clients- Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks- Work with brands / clients to explore and identify ways to integrate social media into business strategies and marketing campaigns- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Up-selling to existing clients- Take a proactive approach to account and relationship management with the goal of providing superior customer experience- Responsible in providing innovative solutions to clients/campaigns- Manage day to day operations of the team- Is the escalation point for the accounts/campaigns running under him/her- Is responsible for the contracts/agreements- Is responsible for training of his/her Account Managers- Approving leaves of his/her account managers- Performance review of his/her account managers- Final POC for client issues/resolutions etc- (External)Reports To: Vice President/CEODirect Reports: Associate, Junior Associates, Senior Associates and Account Managers and Senior Account ManagersKey Measures: - Assign targets, KRAs and KPIs to the team and ensure that the team works towards achieving the same.- Ensure higher returns of Capital- Identifying future needs of the client and defining workflows for the team accordingly.- Developing and managing digital marketing campaigns- Review new technologies and keep the company at the forefront of developments in digital marketing.- Conduct research of companies, preparing presentations, building databases and lead generation- Overseeing the social media strategy of the company- Conceive, create and executive online media and marketing programs.- Strategize and execute social media and digital branding programs from concept to execution in partnership with various internal and external cross functional business partners. - Ensure smooth intra team communications and process deliveries. Ensure smooth intra team communications and process deliveries.- Ensuring proper protocol and communication etiquettes are adhered to at all times (for ex: emails, deadlines on deliverables, follow-ups, timely responses to clients and colleagues, etc..)PERSON OVERVIEW:Qualifications: Graduates (BA, BSc, BMM etc..), Postgraduates, Any higher professional qualifications (for example: MBA, PGDBM etc...)Experience: 4-6 years of Digital Marketing experienceSoft Skills:- Excellent command over the language- Good communication (written and verbal) skills- Creative thinking- Management skills- People skills- Being Up to date with latest trends in the market- Ability to take sound business callsLocation - Jogeshwari West, MumbaiPlease share updated CV with current CTCHR