QA lead

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing strategies to increase brand awareness, drive website traffic, and generate leads. You will work closely with the marketing team to create engaging content and optimize campaigns across various digital channels.

Roles & Responsibilities:

• SEO Management: Optimize website content and structure to improve search engine rankings and drive organic traffic.
• Content Creation: Develop and manage engaging content for blogs, social media, email campaigns, and other digital platforms.
• Social Media Marketing: Create and execute social media strategies to enhance brand presence and engage with the audience across platforms.
• Email Marketing: Design and implement email marketing campaigns, including newsletters and promotional offers, while analyzing performance metrics.
• PPC Advertising: Manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and improve ROI.
• Analytics and Reporting: Utilize tools like Google Analytics to track and report on campaign performance, providing insights and recommendations for improvement.
• Brand Development: Assist in developing a cohesive brand strategy and ensure consistent messaging across all channels.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities for growth.
• Collaboration: Work with cross-functional teams, including sales and product development, to align marketing efforts with business objectives.

About Company

Company is an award winning Agri-Tech startup that uses global leadership and expertise in the areas of agriculture and technology to transform the age-old practices of the dairy business to a modern and interesting way of doing the same by infusing technology into farmers’ lives. We are solving the burning problems of dairy farmers by extending the highly lacking technology support to the farmers. We plan to provide AI/Vet, E-commerce, and Fin-tech services to the farmers and simultaneously solve the last mile delivery problem using technology.

It is a purely tech-oriented company and is founded by alumni from IIT Roorkee and London School of Economics. The MoooFarm research team has developed and patented World’s first Cattle Facial Recognition, and is also working with Microsoft for cattle disease detection using udder image. 

What will you be working on?

• Build and nurture high performing teams of skilled software engineers. Find and hire top talent for your team
• Take the accountability of the overall health of the products you build and predictability of the deliverables of your team
• Develop the long-term strategy for your systems, while aligning them to the goals of the organization and translate that into an achievable road map.
• Manage and execute against project plans and delivery commitments.

Experience:

• 8+ years of industry experience in product based companies.
• Have engineering management experience in a high-growth B2C startup or medium-sized product-focused B2C tech company
• Demonstrated track-record of delivering well-engineered products with modern technologies.
• Experience in building and architecting products along with exposure to frontend development / Mobile / Web Apps development.
• Experience building full-stack applications with hands-on experience in the combination of programming languages: React JS, Node JS, Python, AWS, Java, microservices, etc.
• Strong expertise on one or more SQL/NO-SQL databases (MySQL, Mongo, Postgres, etc.)
• Exposure to multiple cutting edge open-source frameworks required to build microservices architecture (API Management and Testing, Messaging - Kafka, SQS, RabbitMQ, etc. Monitoring - NewRelic, ELK, etc. Container orchestration. ).
• Experience in building, deployment and maintaining high scale applications on public cloud (AWS, GCP, Azure)
• Expertise in agile software development processes, continuous integration, test automation and tools like Confluence, Git, Jenkins, and Jira.

• 3-6 years of hands-on
• Experience in Java 
• Experience in Scripting using technologies like Selenium or Puppeteer
• Working Knowledge in Web App Technologies (HTML, CSS, JavaScript, jQuery) 
• Competence in Linux platform
• Having knowledge of XPath, Regex 
• Familiarity in Maven,
• Familiarity in Maven Git 
• Familiarity with Continuous Integration tools
• Familiarity of (Jenkins etc) 
• Familiarity in Unit Testing
• Familiarity in Junit
• Aggregation Engineer (scripting)
• Good Communication
• Must have worked on Agile projects
• Should have exposure on product-based projects
• Candidates have interest learn /Adapt new technologies
• Candidates should be ready to WFO post-pandemic (Bangalore location

About Paytail: 

We are a young Fintech Company providing BNPL Solutions and enabling instant digital finance and easy EMI's across millions of merchants across the country. We are on the mission of simplifying affordable buying for the consumer across segments. Paytail is backed by Cholamandlam Investments, and few large Angel Investors.

Why Paytail:

Complete Ownership: Take responsibility for whatever work you do with little or no interference, get awarded on the successes for whatever work you do with little or no interference, and be accountable for the slip-ups.

Feedback driven Culture: - Feedback is the breakfast for the champions- and thus we believe feedback helps people & organization improve.

Work with top talent: Get doors open for new learning, our team is being led by the best minds in the industry.

Open Work Culture: Everyone from the CEO is easily accessible. Have any new ideas you think can revolutionize the workplace? Or do you have some concerns about your work? Feel free to talk to the leadership.

Skills, Responsibilities & Requirements:

- Identify qualified prospects and navigate company structures to identify decision- makers. 

- Use a combination of outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like Outreach, LinkedIn InMail, Lusha etc.) 

- Tie up leads that will turn into the business through persistence. 

- Learn, leverage, and help evolve our demand generation process. 

- Generate appointments/meetings by means of proactive outbound prospecting 

- Work directly with sales and marketing to discover opportunities from leads. 

- Previous experience working with SAAS/Software Product/Fintech Companies is plus.

Location: Gurgaon/Gurugram

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Required Candidate profile

Perks and Benefits