QA Lead Automation Engineer

Requirements

1.Proven experience managing digital advertising campaigns, with a focus on Google Ads, Instagram Ads, and other major platforms.

(Experience in edtech industry is a plus)

2. A results-driven mentality with a focus on delivering measurable outcomes and ROI

3.Creative Mindset & Strong Analytical skill to manage campaign performance

4,Knowledge of SEO principles and experience with search engine marketing (SEM) is a plus.

5.proficiency in digital advertising tools and platforms like google ads , google Analytics

6. Able to manage multiple projects simultaneously, and meet deadlines

7. ⁠Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

8. ⁠Basic Editing Skills

Responsibilities

1. Develop and execute digital advertising strategies tailored to promote our EdTech app and its features.

2.Manage all aspects of online advertising campaigns across various platforms, including but not limited to Google Ads, Instagram Ads, and facebook ads.

3.Conduct thorough market research and audience analysis to identify target demographics and refine targeting strategies.

4.Create compelling ad creatives, including copywriting and visual assets, that resonate with our audience and drive engagement.

5.Monitor campaign performance closely, analyzing key metrics such as CTR, CPA, and ROI, and adjust strategies accordingly to meet KPIs.

6.Stay up-to-date with industry trends, emerging technologies, and best practices in digital advertising, particularly within the EdTech sector.

7.Provide regular reports and insights on campaign performance, highlighting successes, challenges, and recommendations for improvement..

8. Given the requirement work on any tasks given by the marketing team

Requirements

Must have 1.5 years of experience in front end development in an internet startup

Deep knowledge of Angular practices and commonly used modules based on extensive work experience

Proficiency with javascript and html5

Extensive knowledge of CSS and JS methods for providing performance visual effects and keeping the frame rate above 30 fps at all times

Thorough understanding of the responsibility of the platform, database, API, caching layer, proxies and other web services used in the system

Creating custom general use modules and components which extend the elements and modules of core Angular

Ability to understand business requirements and translate them in to technical requirements

Roles and responsibilities

Delivering a complete front end application

Ensuring high performance on mobile and desktop

Writing tested, idiomatic and documented Javascript, HTML, CSS

Co-ordinating the workflow between graphic designer, HTML coder and yourself

Cooperating with the back end developer in the process of building restful API

Communicating with external webservices

Ensure high quality graphic standards and high consistency

Stay up to date on emerging technologies

Write functional requirement documents and guides

Must have skills (Angular 6, CSS, HTML, Javascript (ES5 and ES6), rest ful API, Product company / startup experience)

We are building a core technology team at our new startup. If you are interested in working with a startup and growing along with a startup, this is the opportunity for you.

Backend: PHP Laravel (must), NodeJS (knowhow)

Frontend: Any Javascript, ReactJS (preferred)

Others: MySQL or any SQL database, Knowhow of Microservices architecture

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better

life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product

design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.

Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.

We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.

We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

The Role

We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be

responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.

If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.

Responsibilities

• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.

• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.

• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.

• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.

• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.

• Ensure that the brand voice and tonality is adhered to across all content that is put out across brands.

• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign

• Present copy concepts to internal stakeholders, and participate in the ideation process.

• Edit and proofread all copy before it goes live.

• Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions.

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.

Qualifications

• Candidates from agency backgrounds preferred with experience working on brand campaigns

• Excellent writing, editing and proofreading skills

• Knowledge of online content strategy and creation

• Ability to communicate, present and influence key stakeholders at all levels of an organization.

• Full awareness of creative processes and techniques – including digital platforms

• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment

• Working knowledge in brand management, social media content, digital marketing and marketing strategy

• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms

• Able to manage tight deadlines through excellent time management and organisation skills

• Highly self motivated and able to work well within a team

• Uses qualitative and quantitative analysis to guide content decisions

**Work remotely / Work From Home with BigStep Technologies throughout your tenure**

Desired candidates must have 7+ years of total experience in backend development with good expertise in MEAN Stack (MongoDB, ExpressJS, AngularJS, Node.js) and JavaScript, along with strong development and coding skills, good analytical and problem-solving skills.

Roles and Responsibilities :

What You'll Do

• Create the system architecture for any product from scratch as well as drive it for more than one development teams
• Design and deliver solutions that enable fast and efficient deployment of quality code to production
• Document the architectural blueprint and end to end design through flowcharts and diagrams.
• Set coding standards for development teams and ensure all released code is following standards
• Oversee the code review process, performing reviews when necessary
• Establish strong communication channels and relationships with the development teams, supporting them throughout the release cycle
• Continuously evaluate the existing software to identify areas of improvement and ensure architectural integrity as additional features are added.
• Lead DevOps and implement tooling and process improvements when you identify gaps
• Work with various stakeholders and identify the scope of the work, provide high level estimations, create a timeline and come up with the approach and design for the same.
• Evaluate and recommend tools, technologies and processes to ensure the highest quality product platform.
• Coach and mentor the development teams to improve the overall expertise and skills of the team.
• Take care of the development of critical components and POCs for new technologies to be used.
• Deliver high quality deliverables individually/as a team adhering to industry best practices.
• Troubleshoot any errors or issues that arise in the application/infrastructure components quickly and efficiently.

What You Bring

• 7+ years in software development or product engineering
• Proficient in MEAN Stack
• Good experience in backend development with Node.js
• Expertise in developing RESTful APIs
• Have created multi-transactional and highly redundant systems from ideation to production
• Customer-centric mindset
• Expertise in Agile SCRUM best practices
• Expertise in implementing front-end of applications using HTML5, Angular.js
• Proficient in MVC, OOPS concepts, Web Development Concepts, HTML, JSON, REST API development
• Strong coding skills, good analytical and problem-solving skills
• Ability to break down complex technical concepts into something digestible by non-technical stakeholders

• Instrumental in preparing SRS, detailed design document, case diagrams, data flow diagrams, class diagrams.
• Scripting and Programming for varied solutions.
• Constructing specifications and determine operational feasibility.
• Deploy programs and evaluate user feedback & experience on application deployment.
• Writing database script procedures, function & triggers.

• Must be well versed with software development lifecycle (SDLC) management with different project methodologies especially Agile methodology (Scrum).
• Strong Oops concepts, Entity Framework, Design Patterns bootstrap, Web/Windows Services knowledge.
• Working knowledge on C#, ASP.NET, MVC 4.0/5.0, LINQ, Javascript, JQuery, bootstrap, Web/Windows Services.
• Good to have knowledge of Angular JS.
• Must have worked on database like SQL Server/ MySQL.
• Working knowledge on google maps API or GIS would be an added advantage.

• 5-7 years of IT experience. B.E./B.Tech. in Computer Science/ IT or MCA would be preferred.
• Excellent oral and written communication skills.
• Candidate should hold 60% & above in 10th, 12th and Graduation