Digital Marketing Manager (WFH)

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

Must have exp in Django. [ Mandatory]

• The ability to problem-solve and critically think.
• High level of knowledge of Python and the Django framework.
• Familiarity with event driven programming as well as the MVC.
• Good understanding of SQL databases.
• Good understanding of REST APIs.

We are looking who has exposure in RPA/Blue prism 

Good Exposure in RPA/Blue Prism

Understanding the requirements and work accordingly

Experience in Blue Prism Path Solution Management

Strong Understanding of RPA technology

Excellent Communication skills

You will anchor our sales and marketing to ensure that we reach our planned targets and more and will be responsible for overall sales targets and will work across channels (online and offline) to make them happen.

You will be responsible for growing sales on the multiple market places, website and online platforms and running marketing campaigns marketing wisely while monitoring KPIs to ensure high ROI.

You will also manage offline retail partnerships and help grow offline pressence of Wise Mama products.

Previous FMCG sales experince, especially with food & bev with demonstrated excellence is going to be a big +

You should be a self starter, demostrate ownership and initiative and be open to working in a challenging start-up environment.

Job Description:-

• Proven experience with coding using JAVA/J2EE.
• Experience developing MultiChannel responsive web application.
• experience working with Windows, Unix/Linux Operating system environments.
• Familiarity with common stacks.
• Experience/Knowledge of multiple front - end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery).
• Excellent communication and teamwork skills.    
• Willingness to travel within India or aboard for short term or long term would an added advantage.

• We use cutting edge technologies to build our products which means you get to be updated on the latest tech stack.
• You don’t need to have experience in any of our specific technologies;we are good at teaching our Engineers. Our diverse group of Engineers are a great team to work with and to learn.

• We deploy changes to production multiple times a day.
• Blameless culture and a continuous learning mindset

• Making a global platform with the scale of millions of users.
• Working directly with designers and PMs to make a world class test taking experience.
• Building a platform for companies and writing an ML based algorithm to match candidates and companies.
• Building an Ed-Tech product for the upskilling of candidates.

• Strong understanding of JS fundamentals and going deep into it coupled with experience in modern frameworks like ReactJs, Vuejs etc.
• The ideal person has worked with product teams in startups and taken features (or entire product modules) to production deployment which was then consumed by real users.
• Proficiency in building a highly scalable frontend.
• Ownership mindset- Taking end to end ownership of frontend initiatives and being part of the core team in driving the overall growth of the organisation in achieving its vision.

• Design, develop and maintain automation framework, system, and functional test suites and contribute to Database platform development
• Test the product for performance, resiliency, security, scalability, and reliability.
• Fix defects identified via testing in the Database platform
• Understand the end-to-end configuration, technical dependencies, code paths, and overall behavioral characteristics of the products you test.
• Analyze and understand existing test coverage and test cases, identifying opportunities for redesign, replacement, reusability, and improvement in efficiency and performance.
• Define and inspire changes to our product with our development engineering team based on feedback from tests and customer issues.
• Develop and contribute to internal and external knowledge bases. Be a champion for our customers.
• Go above and beyond to ensure customers are getting the most out of their investment in the company platform.

You’ll Need

• Sound knowledge of C/C++ and Java programming languages.
• Sound knowledge of JDBC APIs.
• Sound knowledge of Data Structures and concurrent programming.
• Strong troubleshooting and testing skills.
• Sound knowledge of Distributed System Architecture and distributed processing.
• Good in Shell / Python scripting.
• A minimum of five years in SDET or development profile with BS or MS in CS or equivalent technical degree.
• Highly desirable skills
• Knowledge of database internals (concurrent B-tree access, transactions, recovery, query processing).

Nice to have:

• Familiarity with Big Data Ecosystem landscape. Like Kafka, Spark, Presto.
• Familiarity with ORM technologies like Hibernate, Django, etc.