Digital Marketing Manager (WFH)

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Total Yrs. of Experience

12+

Relevant Yrs. of experience

12 years

Detailed JD (Roles and Responsibilities)

Role – SAP AR/FSCM Expert

• Proven ability to engage with business process owners to understand the business needs and priorities, lead requirement gathering and analysis, and design solutions
• In depth knowledge of AR/FSCM (Collections, Dispute, Credit Management) along with upstream processes
• Solid SAP configuration experience in: FI (GL, AR), FSCM, integration with SD, incoming payments matching.
• Experience in implementing large and complex SAP Projects, solution build, configuration and delivery to meet business requirements. 
• Expert hands-on experience in developing WRICEW based on business requirements
• Preferred to have experience in cash matching apps e.g. FS2 Auto bank
• Preferred to have experience with middleware e.g. SAP PO and API technologies

Preferred to have experience with SAP Solution Manager

Mandatory skills

FSCM

Desired/ Secondary skills

FICO and FSCM

Domain

Finance

WFO/WFH/Hybrid WFO

Hybrid

1. Managing social media pages with a digital growth strategy.
2. 2. Coming up with online contests for audience engagement.
3. 3. Creating strategies for brand promotion and increasing the brand's visibility.
4. 4. Working on monthly calendar management, creative content, blogs, social media growth strategies, digital ads, and organic strategies.
5. 5. Working on engagement with bloggers.
6. 6. Interested to learn about Website updates and website optimization in terms of content and SEO.
7. 7. Copywriting for social media posts, promotional emails, and other marketing ideas
8. 8. Design and present new social media campaign ideas
9. 9. Track, report, and analyze campaign performance to foresee and resolve issues before they occur daily and proactively.
10. 10. Lead and manage media campaigns with definite conclusions and actions
11. 11. Identify and evaluate new campaign opportunities and growth initiatives and convert them into short-term or long-term projects with estimated timelines and expected results
12. 12. Participate in departmental or cross-team meetings to communicate results and issues
13. 13. Audit accounts periodically and suggest any optimization changes related to account structure and optimization to improve the content
14. 14. Generate weekly and monthly reporting for all digital marketing campaigns assessed against ROI and KPIs
15. Requirements: SEO, SEM, Video Editing skills, Content writing 
16. Qualifications in the relevant field is mandatory Exceptional organizational and multitasking abilities. 
17. Strong interpersonal and communication skills. Ability to maintain confidentiality and handle sensitive information.

We are looking for a Senior Copywriter who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click”. You will cooperate with a design-savvy team to devise an overall concept.

The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences.

Responsibilities: 

• General clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards roughs to visualize ideas
• Understand marketing initiatives, strategic positioning, and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/ team members
• Stay on top of all trends and maintain best practice

• Good spoken and written communication skills.
• Positive thinking and results-oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities

Requirements 

• Proven working experience as a Copy Writer
• Hands-on experience with logo design, typography, color, web layout design, print production, image selection, and package design
• Proficient use of InDesign, Photoshop, Illustrator, or other visual design and wire-framing tools
• Demonstrable graphic design skills with a strong portfolio
• Incorporate feedback and take/give direction well
• Team player with strong communication and presentation skills
• Relevant education or training 

Qualifications

Evidence of creative ability / talent (e.g. Portfolio).

• Experience of 5-7 years and preferably worked in an agency
• Strong conceptual and time management skills
• Strong communication and presentation skills
• Strong Attention to details

About Meatigo

We’re transforming the way in which Indians Eat Meat!

 Meatigo is the leader in the online gourmet meat and delicatessen grocery space and we are proud to be one of the most innovative companies in the food retail space. Since 2016, we’ve worked towards transforming the way Indians eat meat by offering fresher, safer, responsibly sourced, sustainable and more nutritious meat products.

Backed by a team of people, with over 35 years of experience in meat processing & meat products, Meatigo boasts of an unrivalled expertise in cold-chain management, sourcing, manpower training and quality control. We follow an end-to-end business based on the hub and spoke model that starts from procuring the fresh produce to processing, storage and delivery. We currently deliver orders within 120 minutes across 8 Cities (and counting!)

For more details, do check out https://cutshort.io/shadmin/www.meatigo.com%20">www.meatigo.com

About The Role

At Meatigo, we're redefining the future of on-demand meat delivery. We're building a small team of incredibly talented programmers and developers to enable us to achieve our vision of connecting customers to better meat from Meatigo.

 We are looking for a leader to launch and grow our Meatigo Tech Team. 

 You will be responsible for building the next version of the Meatigo Consumer Website, Consumer App, Internal Apps as well as integration into other platforms. As we gear up for the next level of growth at Meatigo, you'll lead star engineers, designers, and operators in a fastgrowing dynamic environment. This role will be based out of Gurgaon, but you will speak with customers. stakeholders and teams all across India to understand their unique needs. The role demands a mix of entrepreneurship, cross-functional collaboration, and well-honed product judgement.

Job Description: (Tech Lead)

This role is for a person to lead the development project for an ecommerce application. The person should have a total work experience of 10-12 years in the IT  industry. 

Educational Requirements:

∙ Bachelor's / Master's Degree in the Computer Engg/Computer Science from reputed engineering college.

∙ Prince 2, PMP or other Project Management certification is preferable.

∙ AWS certified Developer - Associate or Sys Ops Administrator Associate is preferred.

Project Management experience:

∙ Managed at least 3 full cycle development projects with team size of 5 including himself successfully.

∙ Used Project Management tool Jira or Slack.

∙ Good knowledge of testing and Software quality.

∙ Hands on experience on container set up and cloud deployments.

∙ Understanding of business continuity and disaster recovery.

∙ A leader who inspires confidence and works as a team player.

∙ Hungry for learning.

Technology Skills and Experience

∙ Knowledge and use of CentOS and Tomcat.

∙ Knowledge and use of React.Js, Node.JS

∙ Knowledge and use of Bash, server side scripting

∙ Knowledge and use of Java Springboot

∙ Hands-on high level and detailed design knowledge and experience. ∙ Hands on development in Java using Java SDK 

∙ Experience with a UI framework like Bootstrap/Material design etc. ∙ Experienced in developing componentized UIs.

∙ Working knowledge of HTML5/java script/CSS/Typescript is must. ∙ Working experience of NodeJs

∙ Developed web services APIs and consumption [REST/SOAP]. ∙ Good knowledge of the use of MVC/MVVM patterns

∙ Working with Caching layers like Redis.

∙ Knowledge and use of ERMs/ORMs preferable.

∙ Experience of reverse proxies like Nginx/HA Proxy etc.

∙ TDD & BDD, the use of tools like Karma/Mocha/Jasmine is required. ∙ Application performance and scalability enhancement.

∙ Knowledge of loosely coupled design.

∙ Security aspects in design and development of applications.

Database

∙ At least 7 years’ experience with RDMS like MySQL Database, table design, normalization, and database performance.

∙ Able to write stored procedures and their debugging.(Optional)

∙ DB installation, maintenance and turning (the latter is optional)

Cloud

∙ Hands on knowledge of AWS cloud based development, deployment and support.

∙ Hands on experience of using Docker containers on the AWS platform. Knowledge of Kubernetes.

∙ Hands on experience in Server Management and AWS instances.

Tools Knowledge and Skills

∙ Used Gitlab

∙ Used Selenium or UFT/Silk or other testing tool.

∙ Used Jira, Slack or Trello

∙ Used Nagios (optional)

Salary:

∙ INR 20-30 Lakhs inclusive of all allowances.

Location:

∙ Gurgaon, Haryana

Joining:

∙ Preferably by 15 June 2021 but latest by 01 July 2021